Search techniques Search command Description intitle: The text must be in the web page title. Intitle:social Studies.

Search techniques Search command

Description

intitle: The text must be in the web page title.

Intitle:“social Studies”

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Title Search

• Title Search- Retrieves the specified word

or phrase in the webpage title which

appears in the title bar on the browser.

Try a title

search!

Try a title

search!

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Title Search Results

NOTE

Social studies is in the title of all results’ descriptions; one refers to social studies

and the Web.

NOTE

Social studies is in the title of all results’ descriptions; one refers to social studies

and the Web.

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Finding a Glossary

• Glossary - An alphabetical list of terms, limited to a special

area of knowledge, with accompanying definitions.

– The terminology of a profession

• Recommendation - Use the terms in search queries

intitle:”special education” AND (“legal terms” AND glossary)intitle:”special education” AND (“legal terms” AND glossary)

Search techniques Search command

Description

intitle: The text must be in the web page title.

Intitle:“social Studies”

site: Only shows web site with this address.

Site:com site:edu site:k12.va.us

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Top Level Domains (TLDs)TLD Purpose

.com Commercial

.edu Educational

.gov Government

.mil Military

.net Network

.org Organization

.us United States

What's a Domain Name worth?

Tuvalu received $4million per year for ten years For rights to .TV

Tuvalu sold the rights to the .tv TLD to dotTV, a Canadian company which has sold over 50,000 .tv domain names for prices ranging from $100 to $1 million

Why limit the search to a TLD?• A result that might not be returned high in the rankings for a search of

all TLDs may be in the top results for a domain-limited search.

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Top Level DomainsTLD Purpose TLD Purpose

.aero Air-transport Industry

.biz Businesses .jobs Employment-related

.cat Catalan Language and

Culture

.museum Museums

.coop Cooperatives .name Individuals

.info Informational .pro Accountants,

Lawyers, and

Physicians

.int International Treaty

Organizations.travel Travel Industry

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.edu Domain-limited Search

• Top Level Domain-limited Search - Restricts the

results to the Top Level Domain stated in the query;

for example, .edu, .gov, .info, .net, .org, or .us.

REMEMBER

Search queries can be limited to any top level domain or

country code top level domain.

REMEMBER

Search queries can be limited to any top level domain or

country code top level domain.

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.edu Domain-limited Search Results

NOTE

All results are.edu sites.

Course syllabi are often returned with .edu limited searches.

NOTE

All results are.edu sites.

Course syllabi are often returned with .edu limited searches.

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k12.va.us Site-limited Search

• k-12.va.us Site-limited Search - Restrict the

results to a Virginia school division website.

The .us makes the query a site-limited

search.

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k12.va.us Site-limited Search Results

RECOMMENDATION

If a website description has the word resources,

view the site.

RECOMMENDATION

If a website description has the word resources,

view the site.

Search techniques Search command

Description

intitle: The text must be in the web page title.

Intitle:“social Studies”

site: Only shows web site with this address.

Site:com site:edu site:k12.va.us

inurl: The text must appear in the web address

Inurl:k12 inurl:advancedplacement

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inurl:

Web Address (the URL)• URL – Uniform Resource Locator

– The standard addressing scheme for the Web.

The Web language to

transfer files

Domain Server Name Name of the Resource

(Hypertext

Transfer

Protocol)

Type of

Internet

Server

Top Level

DomainPath and File Name

http:// www. teachersrcool .org /research /K12.html

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URL-limited Search

URL - A string of characters that describes

the type and location of an Internet resource.

inurl:advancedplacement AND “social studies"

I admit this search is verging on the

geekie!

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URL-limited Search Results

NOTE

advanced placement is in

the URL of all the results.

NOTE

advanced placement is in

the URL of all the results.

Search techniques Search command

Description

intitle: The text must be in the web page title.

Intitle:“social Studies”

site: Only shows web site with this address.

Site:com site:edu site:k12.va.us

inurl: The text must appear in the web address

Inurl:k12 inurl:advancedplacement

link: Show other web pages that use this link.

inanchor: Terms must appear in the anchor text of links to the page

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Link Checking: Why do it?• Quality sites link to

other quality sites

–Link popularity search engines

• Effective search technique

• Indication of web site credibility

(Sometimes!)

Wanna see my link to

Harvard?

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Verifying Site Credibility

http://www.gatt.org

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Verifying Site Credibility

http://www.wto.org

What domain-limited check will verify the real

World Trade Organization site?

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Verifying Site Credibility

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Verifying Site Credibility Site

credibility!

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Link Checking Conclusions

• Tell me again why I am doing link checks!

– Quality sites link to other quality sites.

– Sites link to amplify the content of the source page.

– Link checking is analogous to citation searching.

– Link checking may be an indication of website credibility.

Citations!Citations!

Other search parameters

“”Double quotes searches for a phrase

“Mustang convertible”

+ ANDOnly display websites that have this Keyword

Mustang +Car

_Don’t display websites that have this Keyword

Mustang

-horse

ORDisplays websites that have either Keyword

Mustang and

horse or car

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Phrase Search

• Phrase Search (“double quotes”) – A phrase is

more than one keyword. Google searches for the

exact phrase; the search engine must return

documents with the terms in the exact order.

Don’t forget to enclose me in

double “quotation

marks.”

Don’t forget to enclose me in

double “quotation

marks.”

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Phrase Search Results

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How Search Engines Determine Relevance Factor Rank

Keyword Use in Title of the Webpage(Placing the targeted search term or phrase in the title tag of the web page's HTML header)

1

Global Link Popularity of Site (The overall link weight/authority as measured by link quality and quantity from sites across the Web)

2

Anchor Text of Inbound Links (Text description of a link) 3Link Popularity within the Site's Internal Link Structure (The number and importance of internal links pointing to the target page)

4

Age of Site (The launch of indexable content seen by the search engines) 5

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How Search Engines Determine Relevance Factor Rank

Topical Relevance of Inbound Links To Site (The subject-specific relationship between the sites/pages linking to the target page and the target keyword)

6

Link Popularity of Site in Topical Community (The link weight/authority of the target website amongst its topical

peers in the online world) 7

Keyword Use in Body Text(Using the targeted search term in the visible, HTML text of the page)

8

Global Link Popularity of Linking Site (The reputation of the linking site) 9Rate of New Inbound Links to Site

(The frequency and timing of external sites linking to a site) 10

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Country Code Top Level Domains (ccTLD)

Countries with the Highest Number of Internet

Users1. USA 6. United Kingdom (.uk)

2. China (.cn) 7. Korea (.kr)

3. Japan (.jp) 8. Brazil (.br)

4. Germany (.de) 9. France (.fr)

5. India (.in) 10. Italy (.it)

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FYI• Not all nations use the .edu (educational) top level domain.

• Some use the second level domain .ac. (academic)

to designate any academic organization, including museums

and research institutions.

• Germany uses .uni-

• France and Switzerland do not maintain a second level

domain specifically for academic institutions.

http://www.uni-leipzig.de/

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Web Searching Summary

• Select your topic

• Search for a glossary if you are unfamiliar with the

subject area

• Begin with a title field search using the vocabulary of the

profession

• Refine the search with a:

– Boolean AND/ +; NOT/ -

– Boolean OR expression

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Web Searching Summary• Further refine the search to a top level domain or a country

code

– Don’t forget to limit to the .info and .net TDLs

• Do a k12 inurl search to and a site-limited k12.va.us

search

• Also try specialized searches

– URL-limited search - Search terms in the Web address

– Anchor text search – Descriptive text of a link

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Summation• Use more than one search tool.

– Ask Google MSN Live.com Yahoo!

• Look at more than the first ten results

• Review any result that has these words in the

description.

– links

– resources

– web sites

– webliography

I am the term used by

educators.

I am the term used by

educators.

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Summation• To Find Print Sources

– AND “annotated

bibliography”

– AND “case studies”

– AND guides

– AND “literature review”

– AND “reading lists”

– AND references

– AND sources

– AND “white papers”

• To Find Web Sites

– AND links

– AND resources”

AND sites OR “web

sites” OR websites

– AND sources

– AND webliography

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Summation• Do link checks to relevant sites to find other useful

sites.

– Yahoo – not Google!

• Evaluate, evaluate, and evaluate.

• Bookmark, bookmark, and bookmark.

– FURL (www.furl.com)

– Portaportal (www.portaportal.com)

• Collaborate, share, collaborate.