Search Strategy for SharePoint 2013 - London SP Evolutions

Planning Your Enterprise

SharePoint Search Strategy

Joel Oleson

@joeloleson

Joel Oleson

Work

– BA Insight / Hershey Technologies

– www.BAInsight.com | [email protected]

Personal

– www.collabshow.com | @joeloleson

Agenda

Pillars of Search Strategy

Context

Content

Metadata / Taxonomy

User Experience

Search Apps are Killer Apps

5

4 Pillars of Search Strategy

Context“Know thy User”

6

7

Who Are You?

8

Context Matters in Business

9

Users need to find different information

depending on their role, location, responsibility

and task at hand

En

terp

rise

co

nte

nt

Marketing Sales ProcurementConsulting Research HR / LegalIT SupportProduction

SharePoint Demo: UCDenver -

Context

10http://www.ucdenver.edu/academics/colleges/pharmacy/Pages/SchoolofPharmacy.aspx

USER SEGMENTS

12

4 Pillars of Search Strategy

Authoritative Content

How Much Do They Actually

Index?

13

5.6%1%

1.7%

Size of the Web

> 1,000,000,000,000 unique links to pages found

Anatomy of a bing search…

Anatomy of a Search

15

Revenue$59.8 Billion Dollars in 2013

Relevancy3000+ Engineers Tuning Relevancy

Internet search has changed expectations for enterprise search

Tagged100,000+ keywords managed + SEO

ContextualDynamically driven results

SharePoint’s Algorithm

16

What is an Authoritative Source?

17

Tiered Ranking Strategies

18

Level 1: Authoritative Sources

Intranet, Official Corp, Policies

Level 3: Work in Progress

Social & Collab Sources

Level 4: Personal Content – OneDrive +

Level 5: Highly Classified

Sensitive/Do Not Index

Level 2: Published “Polished”

De

fau

lt S

ea

rch

Dee

p S

ea

rch

90% of queries

>1% of content

5% of queries

10% of content

2% of queries

40% of content

>1% of Searches

50% of content

BEST BETS/RECOMMENDED

RESULTS

20

4 Pillars of Search Strategy

Metadata

Classes of Search Users

21

Why Enterprise Search Projects Fail…

Rarely able to find

relevant data

Research shows that a

minimum of 27 characters

is needed for enterprise

search to deliver relevancy

The average search is only

1.2 words

22

23

24

Refinement vs. Exploration

25http://jeffwongdesign.com/2012/05/refinement-vs-exploration/

The New Role of Taxonomy – Noise

Reduction

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27

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4 Pillars of Search Strategy

UX

http://www.cityoflondon.gov.uk/search/results.aspx?k=buckingham+palace

usa.denon.com30

Millikencarpet.com

31http://www.millikencarpet.com

Marshfieldclinic.org

32

Reality for Some…

33

How do you know it’s working?

34

35

4 Pillars of Search Strategy

Context - Know thy User Content - Authoritative Content Metadata - Refinement Easy to Use - User Experience

What You Can Do!

36

Grooming… You Search Needs a Haircut.

Continually analyze, gather feedback and tune your search service and index

Index and Enrich the RIGHT content

Build Trust - Manage Top Authoritative Search Results

Authority - Create and manage Visual Catalog of important items

Mange Term Store, Managed Metadata for Refinement

Review Search Reports

Eliminate “Junk” from default search experience