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Jared M. Spool UIE Virtual Seminar July 9, 2009 www.uie.com
7

Search, Scent, and the Happiness of Pursuit Preview

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Page 1: Search, Scent, and the Happiness of Pursuit Preview

Jared M. Spool

UIE Virtual Seminar

July 9, 2009

www.uie.com

Page 2: Search, Scent, and the Happiness of Pursuit Preview

Amazon

Page 3: Search, Scent, and the Happiness of Pursuit Preview

Myths We’ll Smash

“Some people always automatically Search because they want to go straight to the content.”

“Google has trained people to Search better.”

“If you know what you’re looking for, Search is the fastest way to get there.”

“Some Search Products are better than others (especially the expensive ones).”

Page 4: Search, Scent, and the Happiness of Pursuit Preview

Getting from Home to Content

Home

Categories

Search

Content

Page 5: Search, Scent, and the Happiness of Pursuit Preview

Some Designs Force Searching

Page 6: Search, Scent, and the Happiness of Pursuit Preview

Insight.com

“19 LCD Montinors”

Page 7: Search, Scent, and the Happiness of Pursuit Preview

Jared M. Spool

@jmspool