Search Marketing Trends 2013

SEMTrends

About Me

• Professor• Lecturer• Web Developer• Digital Marketing

Specialist• Social Media

Consultant• Blogger • Photographer

Follow Me

FacebookTwitter

Google+Website

Ramz Kie@ramzkie214Ramil Lumauagramzkie.comhappytripz.compinoyguro.net

food,water, shelter… and…

Basic human needs:

Search?

Search Engine

Marketing (SEM)

a form of Internet marketing used to promote the website by increasing visibility in search engines result pages (SERPs.)

Why?

increase revenues while lowering internet marketing expenses

How?Build brand awareness and offerings

Where?secure first page ads on Google, Yahoo, and Bing for your website

Types ofSearch Engines

Search Engine Market Share(August 2013 )

Social MediaMarket Share(August 2013 )

Evaluating a Typical Search Result

Search Engine Marketing (SEM) 

• Search Engine Optimization (SEO)

• Local SEO (Google Maps)• Pay Per Click (PPC)

Search Engine Optimization (SEO)

a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP)

On The Page Ranking Factors

Off The Page Ranking Factors

SEO Violations & Ranking Penalties

violations are generally tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority

The SEOPyramid

Local SEO

create and claim a local profile on Google (and other platforms as desired.) 

Pay Per Click(PPC)

the amount spent to get an advertisement clicked

SEMTrends 2013

The New SearchMarketing Trends for 2013

Knowledge is Power.

• What are they searching for?

• How are they searching for it? • What do they type

when they search for the type of product or service?

• Don’t walk in their shoes, but search in their shoes

Content, Content, Content.

• Make it unique. • Make it valuable. • Make it relevant.

Mashing Up SEO, Social & PR

Master the full-on integration of SEO with Social Marketing and PR

Search Engines. Google Isn’t Alone.

Google, Yahoo, Bing. Those used to be the powerhouses.Did you know that YouTube is now the #2 search engine, with over 800 million unique monthly users? 

Desktop, Laptop, Tablet, Mobile

People Search Everywhere on All Devices.

Visual Marketing

• Marketers are more conscious of visual communication• Popularity of Infographics and Pinterest• More websites are attracting customers through visual 

Mobile Marketing

optimize a strategy for mobile technology 

Video Marketing

people will retain visual images better than text

TelevisionMarketing

the internet has come to the television

Social MediaMarketing

numerous persons only go online to visit Facebook to communicate with friends, share images, games and so on

On-site and Email Remarketing

remarketing is simply a strategy for giving your website visitors a second or third opportunity for sales conversion

Ready for the Next Topic?

Online Jobs in PH

• More Filipinos are choosing to do freelance work online

• Most Filipino freelancers specialize in information technology and programming, administrative support, writing and translation.

• Filipino freelancers earn an average of $8.3 per hour. Filipino freelancers specializing in IT and programming earn the most with an hourly rate of $14.4.

OnlineOpportunitiesandFreelancing

•  full-time job that you can do while at home (work at home)

• a 2nd job, part-time work, or any extra income opportunity program that you can participate in, without leaving your jobs

What are the basic skills needed to get online work?

• Basic internet skills • Must be able to

construct simple English sentences • Know how to

follow basic English instructions.

How much can I earn working online?

• Call Center Agents: P15,000 and Up Monthly Salary (full-time)

• Transcriptionists: P10,000 and Up Monthly Salary (full or part-time)

• Virtual Assistants: $300 - $500/Mo. full-time & $2 - $10/hr. part-time.

• English Tutors: P12,000 and Up Monthly Salary (full-time)

• Web Designers: Average of $100 to $500 per website (part-time)

• Writers: Average of $5 to $50 per article (part-time)

• Other Freelance Jobs (Data Entry, Proof-reader, Researcher, Marketer, others): Ave. of $20-$50/project or $2-$10/hr.

Do I need to pay to get an online job? 

• NO, most online job opportunities are free to join. • DO NOT  join

sites that ask for membership fees in order for them to give you work. 

Can I still work online even if I'm not a computer expert? Is there an easy online job for me?

Yes. There are lots of online companies that pay online participants for doing simple online tasks, such as:

Viewing internet ads (most popular & easiest part-time work), Signing-up (in various memberships or online programs)

Posting comments (in online message boards, forums or blogs)

Tweeting, liking a facebook page, bookmarking a website, social networking sites, and other online tasks

How do I get paid? 

• Most online companies, especially those located abroad, prefer to pay via online payment processors such as PayPal.

• Local Philippine companies (mostly BPOs) prefer to remit salaries thru banks (via ATMs).

Advantages of workingonline

• Income• Flexibility• More time with

the family• Investment• Cut down on

expenses• Improved

efficiency• More job choices

What is Freelancing?

Freelancing is the self-employed job which can be performed in full time or part time basis by accomplishing the tasks requested by the clients from companies, websites etc. 

What are the basic requirements needed to work as a freelancer?

• Schedule the time• Decide the type of

job• Create quality

profile• Overloading is not

good• Join professional

communities• Focus on work• Advertise honestly

How to Start Freelancing With No Experience

• Choose Your Craft• Create a Brand• Build a Portfolio

and Source Testimonials• Start Pitching• Play the Odds

Choosing Your Craft

• You may be required to think outside of the box — we're not all graphic designers or programmers. • However, you

may find that your "secondary" skills can offer up freelancing opportunities.

Creatinga Brand

Your brand is your identity (i.e. your website, blog and social media accounts) and it should clearly communicate your unique selling proposition — what you do that makes you special..

Build a Portfolio and Source Testimonials

Many prospective clients are not concerned with qualifications; they simply want to see what you have done in the past and judge whether it is the right fit for them.

Start Pitching

Potential clients can be found everywhere: from Google to social media to your doorstep. The possibilities are endless.

The two keys to successful pitching are relevance and volume. 

Play the Odds

Securing freelance work is a numbers game — the more prospective clients you contact, the more likely you are to find work. 

5 Sure-Fire Routes to Freelancing Success

• Market Yourself• Network• Secure A

Contract• Stay Organized• Be Flexible

Market Yourself

Start a personal website, ramp up your social media presence and start a blog to discuss pressing industry issues and offer new perspectives.

NetworkMake networking a regular task — use the Web, attend industry events, send out e-newsletters

Secure a Contract

A contract ensures your client is legally bound to pay you, so don't skip this step!

Stay Organized

Determine how long a project will take to complete, to properly block out your time

Be Flexible

You're working at the mercy of clients — you know, the people who are paying you — and you have to be flexible to clients' needs if you want to succeed.

What are the high paying freelancing jobs?

• Graphic and web design•  Internet

Marketing• Programming

and application development• Writing• Social media

UsefulOnline Job Sites

• Freelancer.ph• Bestjobs.ph• Elance.com• Odesk.com• Onlinejobs.ph• Fiverr.com• Guru.com• Peopleperhour.com• Project4hire.com

Conclusion

You will discover a lot more benefits of working online as you trail the path. But remember that assuming an online job also involves a risk, therefore, before you leave your corporate job or take on a part-time online job, carefully study your options. And try to find out more about the job before you sign up.

References

ignoreall.comsearchtrendsmarketing.com

netmagazine.comdigitalmarketingnow.commoz.comrappler.commashable.commymagicfundas.cominvestopedia.com

When Sh*T

Happens.We Evolve.

Thank You!