#Search London Panda 4.1, Penguin 3.0 and Authorship Search London November 2014 @SEOJoBlogs
#Search London
Panda 4.1, Penguin 3.0 and Authorship
Search London
November 2014
@SEOJoBlogs
#Search London @SEOJoBlogs
Who is SEO Jo Blogs?
• Jo Turnbull started in SEO while working for a mobile tech company
• Moved agency side 2009
• Organiser of Search London since October 2010
• Editor and Events Organiser for State of Digital since June 2012
• Freelance online marketing consultant, helping small and medium sized businesses with their marketing since 2010
#Search London @SEOJoBlogs
#Search London @SEOJoBlogs
What is Panda?
• First Panda February 24, 2011
• September 25, 2014 – Panda 4.1
• Originally aimed at content farms and sites scraping content
• Sites affected: duplicate content and thin content
• Whole site demoted due to Panda if small parts of site thin or duplicated content
#Search London @SEOJoBlogs
What is Penguin?• First Penguin April 24, 2012
• October 17, 2014 Penguin 3.0
• Sites that had widespread keyword stuffing
• Link schemes
• Easily made links containing keywords as anchor text
• Low quality sites like article marketing sites, bookmarks and do-follow comments.
#Search London @SEOJoBlogs
Panda Can Affect:
• An entire site
• One section such as a news blog on the site
• Panda does not tend to affect just single pages of a website
#Search London @SEOJoBlogs
Penguin Can Affect:
• A site on a page and keyword level
• Penguin generally does not affect an entire site
#Search London @SEOJoBlogs
Manual Unnatural Links Penalty
Can affect:
• - Entire site
• - Just a page
• - Even just one keyword
• Sometimes a site can be penalized and be totally removed from the Google index.
#Search London @SEOJoBlogs
Reconsideration Request
• Only if had manual warning
• Penguin and Panda are algorithmic updates
#Search London @SEOJoBlogs
#Search London @SEOJoBlogs
Buying Links Always Ends in Tears
#Search London @SEOJoBlogs
Temporary
#Search London @SEOJoBlogs
Cleaning up Links is a Mess
Photo from https://www.flickr.com/photos/alisdair/809161517
#Search London @SEOJoBlogs
#Search London @SEOJoBlogs
New Client
• Analyse the Links
• GWMT
• On Page
• Relevant?
• Natural?
#Search London @SEOJoBlogs
Look at Your Links Through Tools
#Search London @SEOJoBlogs
Get Help with Link Removal
• Look at your tools
• Your agency
• Virante
#Search London @SEOJoBlogs
Get Help with Link Removal
• Link Risk - Best SEO Software UK Search Awards
#Search London @SEOJoBlogs
Get Help with Link Removal
#Search London @SEOJoBlogs
#Search London @SEOJoBlogs
#Search London @SEOJoBlogs
#Search London @SEOJoBlogs
So How Can You Build Links?
#Search London @SEOJoBlogs
Natural Links
#Search London @SEOJoBlogs
Write Great Content
#Search London @SEOJoBlogs
So how can you build links?
• Give examples
Work With Your Team
#Search London @SEOJoBlogs
Don’t Be Afraid of Google
Matt Cutts
Photo from being30.com
#Search London @SEOJoBlogs
Summary
• Building spammy links gave short term boost
• Important to clean up any links
• Then build quality links
• Work with team
#Search London @SEOJoBlogs
Who is Ehsan?
• Social Business Consultant
• Founder of @SMXChat & @SMXShow
#Search London @SEOJoBlogs
What about Authorship?
Authorship was about recognising good
content created by real people.
Obviously people like good content and trust
good content producers; aka authors.
The idea was to influence page rankings based
on quality content and reputation of authors.
#Search London @SEOJoBlogs
Isn’t Authorship Dead?
Authorship was based on:
- Trust
- Authority
Trust and authority are still important to people, if youdon’t believe me, Google it!
#Search London @SEOJoBlogs
Go Beyond Google
#Search London @SEOJoBlogs
World Population
#Search London @SEOJoBlogs
Number of Social Media Users
#Search London @SEOJoBlogs
Worldwide Social Media Users
#Search London @SEOJoBlogs
Current State of Social Media
#Search London @SEOJoBlogs
Rules Don’t Influence Concepts
Certain Google rules might have changed but the concept
remains the same; earn reputation and trust by continuously
producing high quality content.
#Search London @SEOJoBlogs
What Should be Done
Be where your audience are, not where convenient is for you.
Build relationship with your community to earn trust and establish authority.
#Search London @SEOJoBlogs
You Can’t Bid For Trust & Authority
#Search London @SEOJoBlogs
How to Build Social Authorship
• Set up a well-optimised G+ profile
• Become a valuable contributor to your network
• Tweet proper stuff
•Be active on LinkedIn and engage in group conversations
• Blog to add value to existing knowledge
• Give credit to others
• And take the damn “me” out of the equation; because it is not just about you but about me too – it is about us!
#Search London @SEOJoBlogs
Authorship Culture
a) There’s no shortcut
b) Sporadic efforts is more harmful than doing no effort
c) Build relationship with people and to do so you need to be:
- Friendly- Creative- Engaging- Funny- Collaborative
Always be curious; and mean it!
#Search London @SEOJoBlogs
And Finally…
Social media is not just Facebook, it is the biggest mistake to
assume Facebook is the first place where you need to start.
Stop looking for examples of social media best practice; there
aren’t many out there. Start creating best social media
experience.
Don’t worry about ROI, create experience and deliver your
promises; people then do business with you.
Stop thinking about the best time to share content on social
media; every business and industry is different.
#Search London @SEOJoBlogs
Share Great
Get in Touch@SEOJoBlogs
@Eksays
Thank You
Photo from being30.com