© 2011 Net Media Planet Search is Sexy! Sri Sharma, Managing Director June, 2011
Oct 20, 2014
© 2011 Net Media Planet
Search is Sexy!
Sri Sharma, Managing DirectorJune, 2011
© 2011 Net Media Planet
Introducing Net Media Planet
Operate across 59 markets and 28 languagesOver €90 million in client revenue annuallyPassionate about PPC
We are an award winning paid search marketing agency operating on a performance basis
© 2011 Net Media Planet
Where search is todayConsumers have more ways to search
A better user experience of search
Social and search are getting closer
Search is better integrated with other channels
ROI remains No. 1 focus
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© 2011 Net Media Planet
Social Search
© 2011 Net Media Planet
“social media advertising revenue to reach $4-5 Billion in 2011, paid search advertising to reach $30 Billion in 2011”
Source Deloitte 2011 Technology and Media Report
© 2011 Net Media Planet
Improve relevancy using social signals
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From across social networks
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Get stickier / more socially engaging
© 2011 Net Media Planet
A quick look at Bing !
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Become a social destination
© 2011 Net Media Planet
Still an experimentNo affect on QS (yet) but likely to affect CTRUnique to PPC text ad- so factor into optimisationUnique to SEO landing page - so factor into optimisationAvailable on websites and GDNWill support 44 languages, English only currently
Google +1 Consider ...
© 2011 Net Media Planet
Driving Sales from YouTube
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© 2011 Net Media Planet
Our Approach: search meet display
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Think Customer Customer demographics Customer psychographics
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© 2011 Net Media Planet
Target relevant media
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Build scale Extend themes Target demographics individually Update schedule regularly
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Target demographics
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Test Text ads vs Image ads Keep ads fresh
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Take advantage of SOCIAL BUZZ
© 2011 Net Media Planet
© 2011 Net Media Planet
Test YouTube for affiliate sales and brand awareness for your affiliate siteFind a fit between the customer and the productTarget on a granular level - be hyper relevantUse Image ads over Text adsTake advantage of social media buzzGoogle TV?
Consider ...
© 2011 Net Media Planet
© 2011 Net Media Planet
Drive Revenue from mobile
© 2011 Net Media Planet
170% growth in revenue from mobile paid search marketing
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Mobile & tablet impressions are growing
Impressions by device
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Mobile & Tablet still have cheaper traffic than desktop
CPC by device
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Tablet and Desktop conversion rates are similar
Conversion rate by device
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Target Tablets for higher AOV
AOV by Device
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Optimise your PPC by time of day% Sales by Time of Day: Desktop vs Mobile vs Tablet
Source: Net Media Planet (Retail)
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MobileTabletDesktop
Indexed 100%
© 2011 Net Media Planet
Simplicity of m-commerce
Affiliate click to call
© 2011 Net Media Planet
Simplicity of m-commerce
NFC bridges online/offline
© 2011 Net Media Planet
© 2011 Net Media Planet
Target devices to improve ROITablet users are affluent - target them Maximise sales through time of day optimisationMore Click to Call affiliate opportunitiesPPC online to offline activity - Google Wallet
Consider ...
© 2011 Net Media Planet
Top 3 Takeaways . . .
Really understand your target customerUse hyper targeted PPC for incremental sales e.g. on YouTubeAnalyse your mobile sales to grow performance
© 2011 Net Media Planet
Thank youDo you have any questions?Twitter: @netmediaplanet @srisharma
Blog:http://www.netmediaplanet.com/blog