Search for meaning

CREATIVE THINKING IN

DESIGN

Muge Huyluoglu

Emre Ordu

Themes

• Users find the application form quite complicated and

hard to use.

• No visual aid ( video, guide)

• Users want to fill out the form more flexible, NOT to

answer the questions in a row.

• The order of the application is lack of simplicity and user

friendliness.

• Admission is also sick of heavy paperwork before the

registration, wants to ease the process.

• Nothing special for disabled students.

Themes

• users want to watch a video about registration

• they feel grown after registration

• the facebook group for newcomers is so helpful (get

inspiration, think how and why it is helpful)

• it is hard to find the university

• the letters are not read

• working people are so assisting and smiling

What are larger categories?

• Simplicity

• Clarity

• Guidance

• Accessibility

• Usability

• Flexibility

• Speediness

Unexpected Learnings

• Misunderstanding of the buttons on the online application

form. SAVE and NEXT button are lack of clarity

• NOT enough guidance and information about the school

and the process

• Nothing has done for disabled students so far.

Unexpected Learnings

• Facebook’s benefits

• Newcomers want to watch videos

• Preference to ask questions directly to authorities rather

than reading the informing letter

•

We are excited to explore…

• How to design an interface

• Creating an integrated tool prototype

• Creating a tool with informative and enjoyable visuals.

Insights

• Ozge finds the application form quite complicated, she had troubles understanding the context. Because the buttons are not clear, she could not decide whether she have to click on SAVE button before she clicks to NEXT. And if she clicks on SAVE, the application form will be saved and closed? So, the buttons must be clear and insightful.

• No visual aid for students about the registration process therefore the process takes more time that it suppose to. More guidance is needed to be more informative.

• Ozge wants to fill out the form randomly she doesn’t want to answer the questions in order, she feels stressed, so more flexible tool is needed.

Insights

• The form is too serious, complex, hard to follow and

boring. Needs more white spaces, more colors, better

visual and typography.

Insights

• For Melisa and Betül it was

an important problem to

find the university.

• Still is a problem to find

faculties,classes and

offices

• So, the tool should help

about coming to Koc

So,the faster process, the happier people

• Elif

• The longest process (approximately an hour)

• Because the letter did not arrive

• Only one who does not feel grown after registration

• Because she felt tired

• Merve

• The gladdest newcomer

• The shortest process(10 minutes)

Insights

• Gökçen Baruh

• Some people do not read the letters that we sent

• Too much information in these letters

• So, be simple.

• In light of all newcomers interviews, I learned that,

“People do not know what they want until you show it to

them” as Steve Jobs said.

Frame Opportunities

• HMW simplify the form so that it becomes more insightful.

• HMW be more informative so that the process would

speed up.

• HMW design a flexible order?

• HMW design the form to speed up the filling time?

Frame Opportunities

• HMW create a tool that makes easy to find the

university?

• HMW make to process faster?

• HMW create a tool that informs about documents rather

than letters?

Timeline

• Interviews and

• presentations

Emre and Müge

+ During researches

+Starting to project

“What are we going to do

with the information we

learned?”

“ We know nothing

about registration

process.”

+Now

At this point

“ Let’s start to create our tool”

Thank you.