Search engine world - Free Seminar

By :Rana Gomaa

Seminar Syllables

1. What is Search Engine

2. How search Engine Works

3. Search Engine History from 1990 to 2001

4. The Age of Google begins

5. Search Engine Statistics

6. Search Engine Marketing

7. What is SEO ?

What is Search Engine

A web search engine is

a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).

The information may be a mix of web pages, images, and other types of files.

How Do Search Engines Work

Search Engines History from 1990 to 2015

Archie (1990)

First search engine

In 1993

• It allowed users to submit their pages

they wanted indexed with their own page

description.

• This meant it needed no bot to collect

data and was not using excessive

bandwidth. The downside of ALIWEB is

that many people did not know how to

submit their site.

the web's first robot came. In June 1993 Matthew Gray

introduced the World Wide Web Wanderer. He initially

wanted to measure the growth of the web and created

this bot to count active web servers. He soon upgraded

the bot to capture actual URL's.

In 1994

• First Search engine to index all pages

in 1995

Yahoo

Internet Usage in 1995

In 1996

In 1998

2000

From 2001 till nowThe Age of Google begins

1.65 billion $ in 2006

Rich Snippets

Pages should be optimized

to let crawlers or spiders

index them

How

Google

Works

Search Engine Marketing (SEO - PPC)

SEO VS PPC - Audience interactions

What is SEO ?

Search engine optimization (SEO) is the

process of affecting the visibility of a

website or a web page in a search engine's

unpaid results - often referred to as

"natural, "organic," or "earned" results.

Think like google …..

On Page Factors

CodingFactors

OffPage Factors

/ranaMgomaa

/rana_gomaa

/in/ranagomaa