Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda.

Search Engine Optimization www.Mequoda.com | slide 1 © 2009 Mequoda Group, LLC

12 Skills for Making Money Online

The Mequoda Method

Don NicholasManaging Partner, Mequoda Group, LLC

Chief Architect, Mequoda Wordpress Systems

Editor-in-Chief, Mequoda Daily Network

Search Engine Optimization www.Mequoda.com | slide 2 © 2009 Mequoda Group, LLC

Mequoda Method Case Studies

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12 Skills for Making Money Online

Online Market Analysis

Search Engine Optimization

Website Conversion Architecture

Online Content Management

PR & Link Building

Email Newsletter Marketing

Landing Page Optimization

Digital Product Development

Social Media Management

Structuring Online Jobs

Key Metric Analysis

Business Plan Development

Search Engine Optimization www.Mequoda.com | slide 4 © 2009 Mequoda Group, LLC

Mapping and Tracking Your Keyword Universe

Mequoda Method Skills

Search Engine Optimization

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Popular Keyword Myths

1. All keywords are equally important

2. A single post will get me a page one position in Google

3. Google Analytics is the only reporting tool required to monitor SEO success

Search Engine Optimization www.Mequoda.com | slide 6 © 2009 Mequoda Group, LLC

True or False?

All keywords are created equal

Search Engine Optimization www.Mequoda.com | slide 7 © 2009 Mequoda Group, LLC

False!

Search Engine Optimization www.Mequoda.com | slide 8 © 2009 Mequoda Group, LLC

True or False?

A single post will get me a page one position in Google

Search Engine Optimization www.Mequoda.com | slide 9 © 2009 Mequoda Group, LLC

False!

Search Engine Optimization www.Mequoda.com | slide 10 © 2009 Mequoda Group, LLC

True or False?

Google Analytics is the only reporting tool required to monitor SEO success

Search Engine Optimization www.Mequoda.com | slide 11 © 2009 Mequoda Group, LLC

False!

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SEO Key Metrics and Economics

February 2009

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Google Share of Searches Almost 70%

July 15, 2008

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Mequoda Daily Website Arrivals February 2009

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Google Loves Internet Hubs

SEARCH: INVESTING ADVICE SEARCH: COOKING SEARCH: FISHING

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SEO for Online PublishersChoosing the Right Keywords To Drive Website Traffic

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SEO for Online PublishersMequoda.com Case Study

Search Engine Optimization www.Mequoda.com | slide 18 © 2009 Mequoda Group, LLC

SEO for Online PublishersMequoda.com Case Study

Search Engine Optimization www.Mequoda.com | slide 19 © 2009 Mequoda Group, LLC

SEO for Online PublishersMequoda.com Case Study

Search Engine Optimization www.Mequoda.com | slide 20 © 2009 Mequoda Group, LLC

SEO for Online PublishersMequoda.com Case Study

Search Engine Optimization www.Mequoda.com | slide 21 © 2009 Mequoda Group, LLC

SEO for Online PublishersMequoda.com Case Study

Search Engine Optimization www.Mequoda.com | slide 22 © 2009 Mequoda Group, LLC

SEO Key Metrics and Economics

February 2009

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Attraction Conversion Architecture

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Thank You

Don Nicholas, Managing PartnerMequoda Group, LLC

[email protected](508) 358-9689

Kim Mateus, Senior PartnerMequoda Group, LLC

[email protected](401) 396-9677

530 Wood StreetBristol, RI 02809

http://www.Mequoda.com