SEO Training No Country for Old Websites Presented by Aaron Bramley and David J. Neff @aaronmsb and @daveiam [email protected] [email protected]
Search Engine Optimization (SEO) Training Presentation
May 18, 2015
David J. Neff, of Ridgewood : Ingenious Communication Strategies, delivered this search engin optimization workshop for the Communications and Web Teams at Best Friends Animal Society.
The astute group quickly grasped how link building, site structure, alt tags, social media, and much more can improve your Google ranking.
The astute group quickly grasped how link building, site structure, alt tags, social media, and much more can improve your Google ranking.
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SEO TrainingNo Country for Old Websites
Presented by Aaron Bramley and David J. Neff@aaronmsb and @daveiam
[email protected]@ridgewoodpr.com
SEO stands for Search Engine Optimization.
The process of making sure that your Website shows up in search engines via the natural
or un-paid ("organic") search results.
SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search
engines.
In very very plain terms:
How do search engines work?
How do people find things on the Web?
How do we make your site stand out?
How do you rank...
What is your Web site about?
What does your content look like?
Who links to you? Are you a PhD? Or just a B.S.?
Some Issues with Searching
84% of searchers never make it past page two of Google
65% of people never click paid ads
33% of all searches are for two words
26% are for three words
21% more than four words
Just 20% are for a single word
How do we prepare the recipe?
We need the ingredients first
D-A-D
Discovery
Attractiveness
Deployment
Discovery of Keywords
Keywords define who you are
- What are your competitors doing?
- Who are they?
- How do people find them?
- What is the world searching for?
http://www.google.com/insights/search/#
Exercise
What would you search for?
- How do I volunteer for BFAS in NY
- How do I volunteer for BFAS in LA
- How do I adopt a Carin Terrier
- How do I adopt in Austin, TX
- How do I adopt a Rabbit
Write out Keywords/Phrases
Attractiveness
We have limited ammunition....?
Keyword Popularity
- How do people find your site? Not just keywords but Key Phrases
Keyword Competitivness
- Who are you up against?
Deployment
- All the world's a TXT Block
- Keyword Prominence
- Keyword Proximity
- Keyword Density
- Keyword Splitting
All this turns into writing
What do I need to change?
Page Title – What's Sexy?
The C Shape
The Breadcrumb up top
What's the Header
Body Text
Image Alt Tag
Internal Links
Outbound Links
Writing for the Web
- Journalistic Style vs Web Style
- What people read versus what robots read
- How to include key words and phrases?
So Let's write for the Web
- Break into groups
- Write a Two Paragraph Article on a Topic
How Does Social Fit In?
How Does Social Fit In?
Fresh content drives traffic andcreates inbound links
How Does Social Fit In?
Fresh content drives traffic andcreates inbound links
• Fresh content = Blog, Flickr, YouTube
How Does Social Fit In?
Fresh content drives traffic andcreates inbound links
• Fresh content = Blog, Flickr, YouTube
• Drives traffic = Social networks
How Does Social Fit In?
Fresh content drives traffic andcreates inbound links
• Fresh content = Blog, Flickr, YouTube
• Drives traffic = Social networks
• Inbound links = Improved ranking
How Does Social Fit In?
http://www.youtube.com/bestfriendsvideos
http://www.flickr.com/photos/bf_photos/
The Future of Search
Hey Christopher Columbus!
- Geolocation Apps
- Google Maps
- Google Local Businesses (copy the wedding photogs)
- Google Earth
- (KML) added to the root of your site #NERDS!
Why not have an entire Maps page showing local partners?
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