1 NHTV in E-business mindshift in our markets Revolutie: effecten van "E-" op onze markten. Gerard Gielen Results research "Use of new media". Corne Dijkmans Search Engine Marketing. Rob Simons Web 2.0 for real: Retailwiki. Jeroen Vinkesteijn Marketing.com. Wim van der Mark Hands on Websites: don't get lost. Carl Grefkens Web 2.0 for real: Retailwiki. Jeroen Vinkesteijn Search Engine Marketing. Rob Simons Uitkomsten onderzoek "Gebruik Nieuwe media". Corne Dijkmans Revolution: effects of "E-" on our markets. Gerard Gielen Digital @rmsimons #NHTVED2011
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Search Engine Optimization - Rob Simons at NHTV Education Day 2011
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NHTV in E-businessmindshift in our markets
Revolutie: effecten van "E-" op onze markten.
Gerard Gielen
Results research "Use of new media". Corne Dijkmans
Search Engine Marketing.
Rob Simons
Web 2.0 for real: Retailwiki.
Jeroen Vinkesteijn
Marketing.com.
Wim van der Mark
Hands on Websites: don't get lost. Carl Grefkens
Web 2.0 for real: Retailwiki.
Jeroen Vinkesteijn
Search Engine Marketing.
Rob Simons
Uitkomsten onderzoek "Gebruik Nieuwe media". Corne Dijkmans
Revolution: effects of "E-" on our markets. Gerard Gielen
De geheimen van een goede website.
Carl Grefkens
Digital businessmodels.
Herman Lier
@rmsimons #NHTVED2011
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Search Engine Marketing Rob Simons
Revolutie: effecten van "E-" op onze markten.
Gerard Gielen
Results research "Use of new media". Corne Dijkmans
Search Engine Marketing.
Rob Simons
Web 2.0 for real: Retailwiki.
Jeroen Vinkesteijn
Marketing.com.
Wim van der Mark
Hands on Websites: don't get lost. Carl Grefkens
Web 2.0 for real: Retailwiki.
Jeroen Vinkesteijn
Search Engine Marketing.
Rob Simons
Uitkomsten onderzoek "Gebruik Nieuwe media". Corne Dijkmans
Revolution: effects of "E-" on our markets. Gerard Gielen
1. the search engine landscape2. how search engines work3. search engine advertising (SEA)4. search engine optimization (SEO)5. link building strategies
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1. the search landscape
http://blog.cagle.com
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@rmsimons #NHTVED2011
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this means
100 billion
search queries each month!
2 billion people on the internet
=average of 50
search queries!
http://www.seomoz.org
how much do we actually search online?worldwide growth of searches
the whole internet is mappedcrawling & indexing by search engine robots
http://www.seomoz.org
@rmsimons #NHTVED2011
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which websites are important?domain authority
http://www.seomoz.org
@rmsimons #NHTVED2011
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An algorithm (calculation) Google uses to determine the importance of a website on a scale of 0-10.
You can compare it to references in scientific articles. The more a source is reffered to, the more credible/ importance it is. So, the more (high quality) links lead to your website, the more important your website probably is.
Google PageRank (PR)
@rmsimons #NHTVED2011
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division of Google PageRank (PR)is algoritmic, not lineair