Search Engine Optimization Process http:// www.letsrundigital.com/
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Keyword Research
Keyword research is the most critical step that requires a considerable amount of time. It involves indentifying a group of keyword phrases that includes two important factors: high searches and relatively low competition.
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Competitive Research
After keyword research, comes competitive research. It involves a series of SEO metrics including Alexa rating, indexed content, inbound links, domain age and social media following among others.
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Reporting & Goal Setting
Goal set up is understating what the subject site’s starting position is. This helps in knowing the specific area to be worked on.
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Content Building
Content building is the King in search engine optimization. The content needs to be high quality, high volume and should be able to serve what search engine wants.
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Text-Based Navigation
Search engines do not read images. You are going to need the text-based navigation system after you are done with images.
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Page Titles
Page title should contain something more than just the name of the company. Ideally, it should be started with targeted phrase and then include the company’s name.
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Prominence of Targeted Keyword Phrases
Placement of targeted keyword phrases matters a lot. For instance, placing the keyword in the first paragraph gives more weight to the content.
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Site Map
Linking matters! Site map should be developed that has well-organized list of links to all important pages.
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ALT and META data
Alt tags, placed behind the image of a company, are very important. Thus, meta description tag of the home page should be used to the site advantage.
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Social & Link Building
Alt tags, placed behind the image of a company, are very important. Thus, meta description tag of the home page should be used to the site advantage.
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Clean up the Code
Cleaning up the code will have several advantages. The most important one is that the site’s keywords and content will all move up.
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Social Media
Social media is the largest platform to promote your business. It provides remarkable opportunities if you are willing to commit to it.
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Building In-Bound Links
Google views links to your site. Thus, in-bounds become very important when it comes to increase the ranking.
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Follow Up Reporting & Analysis
The reporting done at the initial phase should be followed up at regular intervals.
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