Search Engine Optimization Keyword Saturation

Search Engine OptimizationKeyword Saturation

Chris HaleuaAlan Mitchell

Tucker Christiansen

Value• CTR – Click Through Rate

– 42% click the top link– 8% click the second link– 62% click on a link from the first page of search results– 23% of searches progress to the second (usually trying another keyword or engine)– 80% of unsuccessful searches are followed with keyword refinement.

• Browsing Vs. Shopping– 77% choose organic over paid listings when searching for information– 67% choose organic search when purchasing– 25% higher conversion rates are achieved through organic links when purchasing– 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%,– 22% of PPC campaigns were able to achieve this value.

• Daily Search Engine Usage– 33% of people searched daily in 2002– 59% of people searched daily in 2005– 64% of US searches come from Google in 2007– 77% of UK searches come from Google in 2007

http://www.intraspin.com/webstrategyblog/search/seo/

Plan• Analyze– Study the most relevant search phrases– Identify how often they are searched

• Structure– Design the site to provide clear answers– Carefully phrase content to emphasize keywords

• Improve– Higher internal search satisfaction– Better rankings on search engines

Definitions

• Keywords: – Topics and phrases entered into search engines by

people seeking information or shopping

• Keyword Saturation:– How to appropriately use keywords webpages to

maximize organic rankings with search engines.

Focus

• Want to be #1 on Google?

• For What? (E.g. Cars…)

• Countless competitors

• Specific specialty

• Descriptive titles that match queries

Implementation

• Frequent and Appropriate Repetition

• Search Engine Bots

• Web Crawlers

• Evolution

Tags• URL: http://www.superfast.com

• <title>Super Fast Purple Cars</title>

• <meta name="keywords" content="super, fast, purple, cars">

• <img src="purplecar.gif" alt="A fast purple car" title="A super fast purple car"/>

• Click <a href="fastpurplecars.html">here</a> to see some really fast purple cars!

• <a href="fastpurplecars.html">Some really fast purple cars!</a>

Adaptation

• Repetition with purpose

• Supporting content

• Satisfy readers first then bots

• Inbound Links!

Average Saturation•Optimize Keyword Usage

•Avoid Stuffing Penalties

•Appropriate # of Headers

•Limits Unpublished

http://www.seoresearcher.com/average-keyword-saturation-google-msn-yahoo.htm

Demonstration

http://www.seochat.com/seo-tools/keyword-density/