Search Engine Optimization: Ranking Better and Selling More Nicki Hicks flyte new media http://www.flyte.biz http://www.maine-seo.com http://twitter.com/nickihicks
Sep 01, 2014
Search Engine Optimization: Ranking Better and Selling More
Nicki Hicksflyte new mediahttp://www.flyte.bizhttp://www.maine-seo.comhttp://twitter.com/nickihicks
• Short for Search Engine Optimization
• What can you do to rank better at the search engines?
• Split into two parts:– On-page Optimization– Off-page Optimization
• Rank better
• Drive more traffic
• Sell more products/services
• More email signups
• More contact form leads
• More conversions
Balance between SEO (search engines) and usability/personability (for your users).
Luckily…the two go hand in hand.
What Google thinks I’m looking for
News results
Applicable websites
Video results
Google AdWords
• Is it intuitive?– Usability– Information Architecture (Navigation)
• Keywords on the page– Intra-site links– Flash, images, and video
NO.
NO.YES.
How about an example?
I own a small pet shop in Portland, Maine…
Are my customers searching for…
• Pet store Portland Maine?• Dog supplies Portland Maine?• Cat food Maine?• Dog collars Maine?• Organic dog food?• Non-toxic cat litter?
Start researching to find the diamond(s) in the rough.
Photo credit: prakhar
Google AdWords Keyword Tool
Wordtracker Questions
Google Insights
• Incoming links• Local Search• Social Media– Social profiles– Video– Images
• Directory listings (DMOZ, Business.com, Yahoo directory)
• “Courting” bloggers/webmasters• Blogging• Guest blogging• Article marketing• Forums
• Acquiring traffic• Increasing audience/exposure• Sharing links• Promotion for a new website• Lead generation
• Do a keyword analysis and find out what your audience is searching for
• Fill out your profiles as completely as possible– Avatar (Photo)– Website– Phone number– Address– Description– “Extras” – blog feed, other social profiles,
etc.
It’s great when you rank well for your most sought-after keyword…
…but at the end of the day, the reason we do SEO is to make more conversions.
Nicki [email protected]
http://flyte.bizhttp://www.maine-seo.com
http://twitter.com/nickihickshttp://facebook.com/nickihickshttp://linkedin.com/in/nickihicks