Search Becomes the Display OS

Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC

Search Becomes the Display OS

Jonathan Mendez, Founder

NYC & SF pioneering creative technology for real-time rules based/event driven display ads & landing pages.

Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC

Twitter: @jonathanmendez

Published Case Studies (partial list)

•Testing Methodology•Landing Page Simplicity•Query Reinforcement•Keyword Match Type•Social Media Optimization•Branded Keywords•Targeted Content•Trust & Security Icons

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Blog:

Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC

“I do not regard advertising as entertainment or an art form but as a medium of information”

-David Ogilvy

Ads are Information

Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC

Information ManagementDocument Retrieval

(search)

The Web is Information Management

Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC

“This is the f i rst mass market ing medium ever that isn't supported by ads!”-Seth Godin, September, 2008

The Web Does Not Need Ads

Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC

“People don't read advertising, they read what interests them... Sometimes that's advertising." -Howard Gossage

But Relevance Makes the Web Better

Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC

“For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008

Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC

“For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008

Getting Display Into the Medium

Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC

“For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008

Take the Flow of SearchUser Control

query

Data Intelligencealgo

ContextualRelevance

SERP

Page

Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC

“For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008

Flip It with Display

Page

ContextualRelevance

creative/offer

Data IntelligenceSemantic Web

User Controlquery

Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC

“For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008

Examples

Page

http:www://www.rampdigital.com/ramps