Search and social insanity by avax vs retail

Social Media Insanity

Vishay Singh

Social & Search Insanity Educated Fishing Expedition using the correct tracking tool

BLOG CASTING

SEO

Blogging

Blog Bursting Daily –

200 words

SMO

PRESS RELEASE

Leads

Links & Ranking

Leads

Leads

Leads

Blog Casting• Conduct Web Presence Strategy &

Objectives Planning.• Develop and Optimize a Custom Blog in

your brand style & link it to your website.• Collect, upload & manage all your digital

assets.• Claim, setup and link all your pages across

the Web.• Create and link your Facebook, Twitter &

Youtube pages.• Update & sync your business info across

100+ local directories: Google Places, Yahoo, Bing and more.

Blog Casting… cont• Research & write custom posts on your

Cast Page – including: video updates, tips, offers, products features, testimonials, events & more.

• Keywords are very crucial.• Optimize posts for search & social

discovery with keywords, links & tags.• Publish posts to Facebook, Twitter,

Linkedin & Youtube.• Socially bookmark articles & posts on key

sites to improve search ranking.• Write custom articles & submit them to

100’s of other sites to build inbound links to your Cast Page.

Blog Casting… cont• Setup, tune & monitor Yext

rep/Radiance 6 to listen across the web for mentions & reviews of your business, products & competitors.

• Build your base of fans and followers by responding & engaging with people who are talking about you online.

• Build your reputation by monitoring positive reviews – then Casting them across all your pages.

• Provide strategies & tactical programs to drive more positive reviews.

• Monitor for negative reviews/mentions and propose strategies to respond.

Analytics Plug in Real Time in WP Blog

Search term: ppc vs banner ads

May 5th blog in position 8

Page 1 of Google

May 9th Google search visit results

May 9th Google search visit

Blog title was search term that drove traffic

Blog + Blogging

• Online Credibility

• Customer Communication

• Lead Generation

PackagesGold

• Blog• SM Setup• 2 X Blogs Monthly• 1 X Blog Burst Daily• Syndication• SEO: 10 Keywords• SMO• ORM• Dedicated SMP 1hrs per day• Setup: • Monthly:

Platinum• Blog WP – Branded• SM Custom with mini FB site• 4 X Blogs per month• 2 X Blog Bursts Daily• Syndication• SMO• SEO: 20 Keywords• Dedicated SMP 2 hrs per day• Setup: • Monthly:

Package content

Gold• Creation of profiles /edit

existing profiles to suite marketing goals and alignment

• Claim and set up presence in all major social media platforms ( facebook/twitter/plaxco/youtube/friend feed/google places ) up to 25 different social media spots.

Platinum• Keyword phrases research

uncovering the best keywords that customers are searching

• Creation of optimized 3min videos and converted and submitted to podcasts as well ( 1 per month) *** subject to materials material’s supplied by client

What is in the packages

Gold• Online press release

produced by copywriter and submitted to 20 of the top online new websites

• Articles written monthly by copywriter and submitted to the top directories monthly (100 /200 directory)

• Your articles ,press releases

Platinum• And videos submitted to top

20 +40 online directories • A word press blog created

and managed by Avax updated regularly on autopilot merged with website

• Advanced SEO for the blog and website to get keyword rankings and back links monthly ( 5 /10 keywords )

Content of packages

Gold • account manager and

phone /skype support • Support ticket system • Additional link building

50/100 quality links per month

• Google analytic reporting set up live

• Social media plug in in word-press set up

& Platinum• Online reputation monitor

set up • Deploy techniques and

strategies to get reviews • ORM – support and advice

Questions & Answers

Vishay Singh 1 866.445.5087 [email protected]