Money Mind Mapp Page 17 Sean V. Bradley, CSP
Dec 02, 2014
Money Mind Mapp
Page 17
Sean V. Bradley, CSP
Sean V. Bradley • Automotive Sales professional (1999)– 30 (33) Car Guy (Weisleder Mazda)– 110 Internet Sales (Pine Belt Automotive 2001-03)– 95-100 Units per month at a single point Nissan
Dealership (Cherry Hill Nissan 2003-04• 5 Years on the front lines• CEO of Dealer Synergy• Trained 10,000+ Automotive Sales Professionals
Sean V. Bradley• Trained over 900+ dealership
• Co-Creator with wife, Karen Bradley, on #IS20G• FranklinCovey Certified Trainer
• NSA CSP• Pioneer of Video SEO• Author of Googleopoly
• Entrepreneur (own 9 companies, 2 are in the Multi-Million Dollar category
Where I came from• First Generation in this country• Projects in NY• Poor• Psychotic childhood• Boys home for 3 years• Got into trouble as a kid• Only 1 year of College• Divorced; left my wife and 10 month old baby• Bad Credit• No money, and no one to help me
Mind Set Vs. Skill Set
• YOU are NOT a Victim• I am not a victim
• We are in control of what happens to us• The Secret
Mind Set
"I'VE MISSED MORE THAN 9000 SHOTS IN MY CAREER. I'VE LOST ALMOST 300 GAMES. 26 TIMES, I'VE BEEN TRUSTED TO TAKE THE GAME WINNING SHOT AND MISSED. I'VE FAILED OVER AND OVER AND OVER AGAIN IN MY LIFE...
...AND THIS IS WHY I SUCCEED"
- Michael Jordan
Why don't people lift weights?
Because They're Heavy
....It takes a long time to be an overnight success
Dealer Synergy Success Stories
Bill Dube Hyundai
Peruzzi Toyota
Rob Stewart
SKILL SET
How to Actually Make Money… In Car Sales
Just Follow the Money Map, It’s All About the Numbers
ProblemYou’re selling cars, but still not making money…
Dealership Averages
17,500+ 10 $350-
$4009.6
Franchised Dealerships
Average Units
Sold per Month
Average Commission
per Car
Average Salespeople
per Dealership
Sales Professional Averages
Avg. Commission per Car
Avg. Units
Sold per Month
Monthly
Weekly Hourly Yearly
$350 9.6 $3,360 $781 $15.60 $40,320
$400 9.6 $3,840 $893 $17.80 $46,080
This doesn’t include time spent out of the Dealership Networking, Prospecting, Making Phone Calls, Etc.
40k A Year… Not Bad Right?
So Why Is This A
Reality?Nobody Ever Showed You How To Make
Money…
The First Steps…You Need To Know Your #’s
Expense #’s Tax Rates
#’s ACPC #’s
NEEDS
In Two Categories
Fixed
• Rent• Car• Etc.
Situational
•Child Support• Medical
Expenses
• Etc.
Living
• Food• Leisure• Etc.
Incidentals
• Gas• Tolls• Etc.
Investments
• Stocks• 401K• Etc.
Expenses
WANTS
Using #’s
Fixed
$3,000
Situational
$1,000
Living
$1,000
Incidentals
$1,000
Investments
$2,000
Example Expenses
$8,000
$4,000 $12,000
Tax Expense
Figuring Out Your ACPCSecond Step
Average Commission Per Copy
Spiffs Spins Bonus Commission Salary $400
Find out what your dealerships average ACPC is!
What’s the Highest? What’s the Lowest? Where Do You fall?
AUTOTIP!
$400 ACPC $520 ACPC$300 ACPC
Average
ACPC
Cars
to b
e So
ld
Expe
nses $8,000
Tax
Rate $4,00
0
ACPC $400
Final StepNumber Crunching
Expe
nses $12,000
How do you sell that many cars, and in turn make more money? The Money Map!
Take Responsibility For
Your Numbers
Accountability Graphic
But What if You’re Not a Sales Person?
What If you’re a…. Internet Coordinator BDC Rep Appointment Setter
@SeanVBradley 267.319.6776
Pay Plan Recommendations
SalaryPer Week
$400
Appointment
$1
Show
$15
Sale
$25
@SeanVBradley 267.319.6776
How Much Do You Want To Make?
$2,500?$3,000?
IRS Wants $500 per Month
How Do You Get There?
Pay Plan Recommendations