Seaman Knapp
Jan 12, 2015
A little history of Extension focused on Seaman Knapp followed by current trends in social networking, media, community, and education.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
What would Seaman What would Seaman Knapp do?Knapp do?
Kevin GambleOhio State University
May 29, 2007
Decline of Mass Media
The Longtail
The confluence of radio consolidation, iTunes, and the lack of highly targeted youth radio formats, has generated a massive tidal wave away from traditional radio toward the technology that gives control and choice of music for a reasonable price.
Wal-Mart is like no traditional record seller. Unlike a typical Tower Records store, which stocked 60,000 titles, an average Wal-Mart carries about 5,000 CDs. That leaves little room on the shelf for developing artists or independent labels.
Social Networking
The Come-to-Me Web
Read/Write Culture
… viewers are now watching more than 120 million videos per day on YouTube, marking the surge in demand for its “snack-sized” video fare.
User Generated Content
The Commons
1. Nobody owns it2. Everybody can use it3. Anybody can improve it
Photography
Music and Video
"UC Berkeley on YouTube will provide a public window into university life which will build on our rich tradition of open educational content for the larger community."
This Thing We Call Work
When we work?
42 percent of IBM's 350,000 employees rarely come in to an IBM office
IBM saves $100m in real estate costs
IBM has over 2000 employees working in Second Life
Where we work?
Busy: “Show your face during all standard working hours…. The busy economy relies on face time as a proxy measure of real work.”
Burst: “If you produce what you need to, we don’t care when you do it or how long it takes…. The burst economy relies on workstreaming — the flow of output that a worker creates, documented online as automatically as possible.”
How we measure productivity?
Some Social Networking Math
Strong network ties <8 including family and social friends
15,000 x 8 = 120,000
Weak tie networks 150 people
150 x 15,000 = 2.25 million
Given these trends…
Ohio State University Extension helps people improve their lives through an educational process using scientific knowledge focused on identified issues and needs
And this mission…
What strategies do we use to accomplish this mission?
What would Seaman Knapp do?
Related Documents
