SEA e-commerce scene by ShopJedi Dec 2013

E-commerceMeetup

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What is E-commerce?

Buy and sell via digital media and online.

It can be either physical products, digital or services.

History in brief● 1999: Alibaba Group is established in China. Business.com sold for US

$7.5 million to eCompanies, which was purchased in 1997 for US $149,000.

● 2001: Alibaba.com achieved profitability in December 2001.● 2002: eBay acquires PayPal for $1.5 billion.● 2003: Amazon.com posts first yearly profit.● 2007: Business.com acquired by R.H. Donnelley for $345 million.● 2009: Zappos.com acquired by Amazon.com for $928 million.● 2010: Groupon rejects a $6 billion offer from Google. IPO on 4 November

2011. It was the largest IPO since Google.● 2011: Quidsi.com, parent company of Diapers.com, acquired by Amazon.

com for $500 million in cash plus $45 million in debt and other obligations. GSI Commerce, a company specializing in creating, developing and running online shopping sites for brick and mortar businesses, acquired by eBay for $2.4 billion.

● 2012: US eCommerce and Online Retail sales projected to reach $226 billion, an increase of 12 percent over 2011.

● 2012: US eCommerce and Online Retail holiday sales reach $33.8 billion, up 13 percent.

Top 20 high e-commercefraud rate

1. Latvia2. Egypt3. United States4. Mexico5. Ukraine6. Hungary7. Malaysia8. Colombia9. Romania10. Philippines

11. Greece12. Brazil13. China14. Indonesia15. Russia16. Singapore17. Nigeria18. Canada19. Portugal20. Switzerland

● Only 50% of top e-commerce websites in Malaysia are accepting PayPal

● Large partner like Maxis, Malaysian Airlines and Golden Screen Cinemas

● Most extensive global networks with 138 million active accounts in 193 markets

● In Q3 2013○ Revenue of $840 million at 19% grew rate○ PayPal revenues represented 42% of eBay Inc.○ PayPal customers made 729 million transactions or

almost 8 million payments every day.

SEA ( 2011 ) Internet Penetration

● Indonesia 36 million

● Singapore 4 million

● Malaysia 17 million

● Philippines 11 million

● Thailand 22 million

● Vietnam 28 million

Retail Market

● $ 120 billion

● $ 22 billion

● $ 32 billion

● $ 55 billion

● $ 74 billion

● $ 28 billion

E-commerce market

● $ 60 million (0.05%)

● $ 616 million (2.8%)

● $ 256 million (0.8%)

● $ 275 million (0.5%)

● $ 444 million (0.6%)

● NA

SEA E-commerce● Cyber Monday is a marketing campaign started in

United States since 2005 to stimulate online shopping during the year end holiday season. Being held on the Monday after Black Friday, usually during end November or early December.

● Tmall and Taobao marketplaces collectively achieved a world-record US$3 billion in sales during 11 November 2012, more than double of Cyber Monday's achievement and US$4.9 billion sales in a single day on 2013!

● Thai version of Cyber Monday is expected to drive close to US$16 million online sales (source) in 8 days campaign, starting from 26 November 2013.

Malaysia

● Almost 736 Blogshops in Malaysia have already registered with Maybank2 Pay. 25% market share (out of 3,000 blogshops)

Malaysia Store go online

Join Online Marketplace

● Vincci with Zalora● Senheng with Rakuten● Courts with Lelong● Poh Kong with Rakuten● Toy R Us with Rakuten

Own Online Store

● Launching marketplace platform ● Recent round funding by Tesco ● Leading e-commerce player in SEA● By RocketInternet behind the startup of Zalora &

FoodPanda ● Record more than 3 millions visitor every month for

Lazada Malaysia

● Mobile usage in Malaysia has increased from 10% in May 2012 to 20% in May 2013, almost double within a year.

● Nielsen: "Malaysia smartphone penetration rate is at 27%" (2012, source)

● According to Nielsen-PayPal Analysis, m-commerce market size in Malaysia was RM467 million in year 2011. RM337 million (72%) were spent on smartphones while RM108 million (23%) via tablets.

● The total online commerce market in 2011 by referring to the same report was RM1.97 billion, that means close to 24% was mobile.

Mobile

M-commerce

300 million users

200 million users

150 million users

90million users

* Tencent (the WeChat's owner) has acquired 13.54% of KakaoTalk

● Groupon at KakaoTalk with11,718 friends

● Rakuten at LINE with 6,250 friends

● Zalora at KakaoTalk with 2,443 friends

M-commerce

LINE

● Mobile chat apps and recently launch mobile commerce● Started in Japan by Korean● 300 million users worldwide● Participated site for Indonesia including Groupon,

Rakuten, Qoo10 and Berrybenka.● Within week in Indonesia, subscribe over 900, 000 users! ● Malaysia, they are working with selected partners like

Groupon, Lazada, Zalora, Rakuten & Superbuy

Credit & Info source● WikiPedia● Ecommerce Milo● Stat Counter● Euromonitor

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