SDL Proprietary and Confidential SDL Proprietary and Confidential SDL MEDIA MANAGER & Digital Signage The added value to Digital Signage Systems
SDL Media Manager on Digital Signage
Jan 12, 2015
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
SDL Proprietary and ConfidentialSDL Proprietary and Confidential
SDL MEDIA MANAGER&
Digital SignageThe added value to Digital Signage Systems
What’s Digital Signage?
“Digital Signage is a form of electronic display that shows television programming, menus, information, advertising and other messages. Digital displays can be found in public and private environments, such as retail stores, hotels, restaurants and in/on corporate buildings.”
1. SDL Media Managera Brief introduction
2. SDL Media Manager for Digital Signage- Optimizing Assets for distribution- Digital Signage as part of the Customer Journey
3. Digital Signage & Conversion- Via Mobile- Via Social Media- Via the Web
Agenda
3
SDL Proprietary and ConfidentialSDL Proprietary and Confidential
SDL Media Manager
a Brief introduction
1. MANAGECentralize media assets, manage metadata and cross-media transcode them to make them available across your channels.
6 Steps to Success: What can SDL Media Manager do for you?
5
2. LOCALIZE Add content translation: subtitles & dubbing. One video asset for all your languages.
3. DISTRIBUTECross media distribution management; Web, Mobile, Social Media, Digital Signage.
4. SOCIALIZEUse your system to spread & manage your media and message across social media. embeds, tell-a-friend, rate content
6 Steps to Success: What can SDL Media Manager do for you?
6
6. OPTIMIZEStudy the conversion statistics and act on the reports. Making the customer journey an optimum rich-media experience.
5. ENRICH‘Convert viewers into buyers’. Add in-screen apps on top of the content to collect contact information, direct the audience to your website, run promotions, etc.
SDL Proprietary and ConfidentialSDL Proprietary and Confidential
SDL Media Manager forDigital Signage- Optimize Assets
- Make Digital Signage part of the Customer Journey
Optimize Assets for Distribution
8
Encoding, Distributing & Linking
• Standardize video/image quality
• Optimize file size before distribution, or
• Link to the video’s instead of distributing video files; enables live feeds too.
9
ProductBrand
Company
Make Digital Signage part of the Customer Journey
Customer
Search
Research Compare
Decide
Purchase
Use
Get Help
Share
Personalize
Trust
Evangelize
Friend
Call Center
Social
E-Commerce
Web
Branch/Store
Platforms / GamesPlatforms / Games
Platforms / GamesOutdoor Ads
Awareness & Insights
Advocacy
Desire and Action
10
1. Push the Product/Offering & the Brand
2. Be transparent and responsive Listen & Act on it
3. Build your brand on trust, easy-to-use & high service
Convert viewers into buyers
Harvest
Reach Out
Web
Mobile
Digital Signage
In-screen Apps
}Brand.com &Social Media
SDL Media Manager for Digital Signage
11
MULTICHANNEL RETAILING
• Is when a customer spreads shopping across a number of channels
• Or when he/she buys via the various channels of one retailer
• Or when he/she uses all kinds of channels for only one purchase
Convert viewers into buying customers
Harvest
• Optimize Assets• Synchronize timing across Channels• Build your Story adapt but be consistent
Web
Mobile
Digital Signage
In-screen Apps
}Brand.com &Social Media
Reach Out
1. PHYSICAL LOCATIONS- Digital Signage
SDL Media Manager’s Digital Touch Points
12
2. ONLINE- Websites- Social Media
3. MOBILE- Phones- Tablets
SDL Proprietary and ConfidentialSDL Proprietary and Confidential
Digital Signage & Conversion
Via Mobile, Social Media & the Web
Digital Signage to Mobile Scan & Convert
Building Bridges across Borders
DIGITAL SIGNAGE
SOCIAL MEDIA
MOBILE
.tv.com
SOCIALIZE & HARVEST: SDL Media Manager In-screen Applications
DIGITAL SIGNAGE SOCIAL MEDIAMOBILE
SOCIAL MEDIA PLAYER
IN-SCREEN APPS
Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks,
images and logos are the property of their respective owners.
This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or
distributed except as authorised by SDL.
Related Documents
