SDI Marketing Overview

WE’VE GOT THE PEOPLE,

EXPERTISE &COMMITMENT

TO GET YOURMESSAGE HEARD

LOUD & CLEAR

IN THE MARKETPLACE!

SERVICES

DIVISIONS

THE SDI ADVANTAGE

SPORTS

EXPERIENTIAL

CONSUMER & LOYALTY

SDI MARKETING CONTACT

6

8

10

12

16

20

24

TABLE OF CONTENTS

MAKESOMENOISE

SDIMKTG | 7

For over 20 years, SDI has been creating innovative marketing programs, designed to build brands through increased awareness and sales. We go one step further by building an experience around a brand to make consumer recall as strong as it can be.

Check out our divisional services to discover how SDI Marketing can give your brand a louder voice.

SERVICES

SDIMKTG | 9

SDI Marketing has developed into one of Canada’s premier full-service marketing agencies with a National infrastructure. SDI is comprised of three separate divisions. These divisions specialize in various areas of expertise to suit all your marketing needs from Sports, Experiential and Consumer & Loyalty Marketing.

DIVISIONS

VANCOUVER

MONTREAL

TORONTO

HALIFAX

DOHA

SDIMKTG | 11

THE SDIADVANTAGEOver 20 years ago we started out as a small marketing services agency with one simple philosophy; “Make our client’s business our business’. This approach has developed us into one of Canada’s most innovative marketing services agencies, and we take pride that we continue to represent our original clients. Our dedication to maintaining and growing relationships results in better access to markets, innovative programs and proven results for our clients.

Ideas are currency and allow brands to flourish. Ideas that are poorly researched and executed, however, waste opportunities and possibly even destroy brands. At SDI Marketing all of our ideation comes from consumer insights and research, our network of relationships and, most importantly, our experience and knowledge. We never present an idea or budget that isn’t thoroughly investigated or that we can’t execute with confidence.

To be a truly Canadian agency, a permanent presence in major markets is essential. With SDI’s head office located in Toronto and regional offices in Montreal and Vancouver, SDI Marketing has the opportunity to offer clients the most comprehensive national footprint available.

SDI SPORTS IS AT THE TOP OF ITS GAME.

SDI SPORTS IS AT THE TOP OF ITS GAME.

SDIMKTG | 13

No one is more passionate about Sports Marketing than the team at SDI. For the past 20 seasons, SDI has gained an unprecedented depth of knowledge throughout all professional, elite and amateur sports organizations in North America. On behalf of our clients, SDI has attended over 3,000 sporting events this year!

And when sport organizations, athletes and player agents exclaim, ‘Show me the money!’ we have seasoned pros on our team who know how to negotiate to minimize costs and deliver program objectives.

SDI has everything it takes to put more points on your scoreboard!

SPORTS

HOSPITALITY From Super Bowl to NHL Stanley Cup Finals to Grey Cup – SDI has the expertise to create and execute a winning experience for all your hospitality needs. Event planning, tickets and travel – SDI has all your bases covered.

GRASSROOTS Seeking out national targeted grassroots opportunities to provide relevant brand experiences, the SDI team travels from coast to coast delivering key messages to core consumers.

EVALUATION & CONTRACT NEGOTIATIONSSDI strategically reviews and determines market value for potential property and athlete partnerships. SDI’s successful negotiations include signing Sidney Crosby on behalf of Gatorade – prior to his rise to hockey superstardom.

SDIMKTG | 15

ATHLETE & PROPERTY MANAGEMENTSDI is a leader in partner relations – managing the execution of deal points, such as: promotional development, appearances, production dates, while constantly ensuring all parties expectations and objectives are met.

SOCIAL MEDIASDI understands it’s difficult to keep up with industry trends and the latest marketing techniques in a continuously changing environment. Keep your brand connected in real time by creating online consumer relationships, contesting and brand building programs with strong results.

CONCEPT & PROGRAM DEVELOPMENTSDI provides strategic expertise to cross-functional agencies and brand teams, and develops programs tailored to client objectives. From concept to implementation to measurement – SDI is a go-to strategic advisor.

SILENCE IS GOLDEN BUT IT WON’T SELL YOURBRAND.

SILENCE IS GOLDEN BUT IT WON’T SELL YOURBRAND.

To be successful, you have to make some noise out in the marketplace. You have to be noticed -- create moments that connect with consumers and drive them to your brand.

As one of the industry’s originators of Experiential Marketing, it’s a big part of what we do best. Through various live events and lifestyle programs, we help clients build brands and relationships with consumers, employees and brand influencers. So before you introduce your brand to consumers, introduce yourself to SDI Marketing.

EXPERIENTIAL

SDIMKTG | 17

IDEATION & EXPERIENTIAL CONCEPTSSDI’s strength is in developing Award Winning Programs that satisfy the senses. From Conceptual ideas and renderings, straight through to Program Planning and Execution, SDI plays the role of architect, builder and finally, ambassador for your brand, bringing your product to life!

PRODUCT LAUNCHES In store, out of store. In the sky, the ocean, or in the streets – SDI has supported Product launches in every environment imaginable. Our goal is maximum impact for our clients. Through brand ambassadors, artists and celebrities, SDI executes memorable launches that build instant relationships with your target consumers.

RETAIL, SAMPLING & SALES PROGRAMS At the core of all of SDI’s Experiential Marketing Programs is our understanding of how to “move the needle” for our clients. Whether your brand needs a National retail program or custom Experiential campaign, our level of care and attention to detail is second to none and is part of our corporate DNA.

BEST IN CLASSREPRESENTATIONSDI’s hand-picked Brand Ambassadors have all graduated from “SDI College” – the best Training Program in the Industry. Intense courses and testing in product knowledge, sales training, marketing and consumer insights, guarantee Tier 1 representation for your brand.

SDIMKTG | 19

ON THE LEADING EDGESDI continues to push the envelope by introducing new technology, trends and resources for our clients. If it’s the latest in interactive projections and touch screens, or the most recent social media trend, SDI always knows what’s hot. In a rapidly evolving marketplace, SDI makes its clients leaders, not followers.

CAUSE MARKETINGUnderstanding the Cause Marketing industry for over 20 years, SDI has worked with several National charitable organizations building compelling programs/events that deliver fundraising goals, partners, participants and marketing objectives.

ADVERTISING & MARKETING LAWSDI’s in-house Legal department specializes in Advertising and Marketing Law. Developing Contests and Promotions, reviewing Creative and Copy, and providing guidance on Comparative Claims or the Competition Act, are value added services that make SDI a point of difference from our competitors and a great benefit to our Clients.

PR & MEDIA CAMPAIGNSSDI is no stranger when it comes to assisting our clients with innovative ideas that develop immediate awareness and enhanced profile for their brands. If it’s large scale, like Canada’s first mobile retail “Pop up” store, or on a smaller scale, SDI’s ideas and execution know no limit!

GREATERSALES &AQUISITIONSCOULD BE IN THE CARDSFOR YOU.

SDIMKTG | 21

We don’t want to make any predictions, but based on our track record, SDI Marketing could help boost your bottom line. Our Consumer & Loyalty division has become Canada’s leader in credit card acquisition, executing over 20,000 card acquisition programs a year! But we don’t stop there - we also specialize in sales training, retail audits, approvals, activation, usage and brand awareness.

Let SDI Help turn acquisitions into customers!

CONSUMER & LOYALTY

CANADA’S LEADER IN ACQUISITION MARKETINGSDI Marketing has shot to the top spot when it comes to face to face acquisition marketing. From sporting events and concerts to shopping centers and grocery stores, SDI continues to acquire new qualified customers to many of North America’s largest companies.

SALES TRAININGBeing Canada’s sales marketing leader has its advantages. We know how to sell and are proud to share our secrets with front line employees of some of the countries largest retailers through our in-depth sales training programs. Do the names Sears, Best Buy and Staples ring a bell? They called, we trained and they sold!

MYSTERY SHOPPINGSometimes the best thing to do is to get a 3rd party to have a look - that’s what companies like Molson, Staples, Ikea, Costco and Good-Year have done. SDI Marketing has an experienced team of Mystery Shoppers that know what to look for and can tailor their visit to meet your needs. With over 2,000 Mystery Shops a year, we know the value of delivering measurable information.

SDIMKTG | 23

CARD ACQUISITIONSIf you’re looking for Canada’s leader in Credit, Loyalty or Private Label Card acquisitions, look no further. SDI executes over 30,000 card acquisition events per year and growing! We’ve helped companies such as PC Financial, Citi, JP Morgan Chase and National Bank become industry leaders. Our secret is simple, we not only acquire new customers for you, but we develop and execute methods to help ensure those qualified customers activate and use your product.

DATA ACQUISITIONWhether in person or on-line, SDI has proven, effective methods to acquire the data you need, with the most up to date technology. From surveys, custom contesting to sales leads, SDI can develop a program to get you the information you’re looking for.

MERCHANDISINGWith a national network of representatives, SDI Marketing has the perfect solution for your merchandising needs. Whether rural or urban, we have the coverage that allows us to get the job done right, on time and on budget, guaranteed!

NOW THAT YOU’VE SEEN OUR PITCH IT’S TIME TO PLAY BALL.

SDIMKTG | 25

200-65 International BlvdToronto, ON M9W 6L9T 416.674.9010F [email protected]

SDIMKTG