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PERSONAL PERSONA PROJECTBY: SHALEA DEGRAFFENREID

WHO AM I ?

I am a young black, gifted, intelligent, female human being. Thats as simple as I can explain my identity.

WHERE ARE YOU FROM?

NJPAC

Mayor : Ras Baraka

Nick name: The Brick City

NEWARK BEARS

NEW JERSEY DEVILS

I am from metropolitan area, Newark, New Jersey.

WHATS YOUR STORY?

Young Black and gifted.

I belong to a tribe. a long line of hunters and gathers. My surname is DeGraffenreid. My Grandfather migrated from South Carolina and married a native american woman, they reared twelve children. I am the daughter of Sydney King and Lisa DeGraffenreid. Sydney and Lisa were High school sweet hearts, that love gave birthed to two children. My brother, Al-Ameen DeGraffenreid and myself. I grew up fairly well fed and educated. I enlisted into the US army, it made me a soldier. I remain in college, it made me a intellectual.

ABOUT

I always wanted to be a entrepreneur and a artist.

As a young adult I always wanted to be a entrepreneur. I wanted to build something that could include brilliant and creative individuals.

Fashion: I was interested in mens specialty boutiques. I view fashion as an expression of one personal identity.

Misc: My first business plan was written for a laundry mat. I was located in a college town which didn’t have a sufficient amount of laundries.

ABOUT

I view fashion as an expression of personal identity.

Fashion: I was interested in mens specialty boutiques. I view fashion as an expression of one personal identity.

Misc: My first business plan was written for a laundry mat. I was located in a college town which didn’t have a sufficient amount of laundries.

ABOUT

I decided to focus on art.

I decided to focus on art because it is a vital part of cultural identity and expression. I had a special interest in spoken word. My circle of friends and I felt that Hip Hop was equally important.

Music

Film

Books

MUSIC

It is a vital part of culture

I decided to focus on art because it is a vital part of cultural identity and expression. I had a special interest in spoken word. My circle of friends and I felt that Hip Hop was equally important.

Music

FILM

Identity

I decided to focus on art because it is a vital part of cultural identity and expression. I had a special interest in spoken word. My circle of friends and I felt that Hip Hop was equally important.

Film

BOOKS

And expression.

I decided to focus on art because it is a vital part of cultural identity and expression. I had a special interest in spoken word. My circle of friends and I felt that Hip Hop was equally important.

Books

ABOUT

This interest in Hip Hop and changes in technology influenced me.

This interest in Hip Hop and changes in technology influenced me to build a home studio. This home studio fostered many young talents, up and coming producers and lyricist in Richmond, Virginia.

ABOUT

I invested in a home studio

I invested in a home studio fostered many young talents, up and coming producers and lyricist in Richmond, Virginia.

ABOUT

ABOUT

Collective Entertainment is company that aims to develop ground breaking art that reflects Hip Hop Culture.

Cultural expression is very important. Hip Hop culture is remotely a expression of where I am and where I am from. Collective Entertainment is company that aims to develop ground breaking art that reflects Hip Hop Culture.

TARGET

My target audience is between the ages 15-35. Male/female with some college, a median income with an interest in urban culture.

My target audience is between the ages 15-35. Male/female with some college, a median income with an interest in urban culture.

TARGET

Male/female with some college, a median income with an interest in urban culture.

My target audience is between the ages 15-35. Male/female with some college, a median income with an interest in urban culture.

TARGET

My competitive advantage is my reputation for authenticity.

My competitive advantage is my reputation for authenticity and personal involvement in poignant social issue that affect the people of this and the next generation.

SKILLS & EXPERIENCES

Graduated from the School of Hard Knocks

Credibility

Graduated from the school of hard knocks.Well rooted in urban things.

SKILLS & EXPERIENCES

Audio Engineering Degree,Keyboard and Technology, B.S Entertainment Business

Education

Audio Engineering DegreeKeyboard and technology tradeB.S Entertainment Business

SKILLS & EXPERIENCES

My business skill are adequate to acquire funding for this company.

Resources

Business skill sufficient enough to acquire funding for this company.

SKILLS & EXPERIENCES

Work Experience

Intern

Hidden Beach RecordingThe Spot Recording Studio

CLOSING

My success is no surprise to me.

CLOSING

What it means to be successful in putting my mind to something

CLOSING

My success is no surprise to me. What it means to be successful in putting my mind to something and putting in work to further solidify my success is the product of living with a purpose. The further I go the more the world opens up to me and I see more accomplishment to gain. It all goes back to me being a young black woman born in this generation.

REFERENCEhttp://townmapsusa.com/d/map-of-newark-new-jersey-nj/newark_nj

www.highsnobiety.com/2015/06/12/tokyo-street-style-june/

Luke,L. (2014). Telegraph:Fashion Week. http://fashion.telegraph.co.uk/article/TMG10150392/Paris-Mens-Fashion-Week-springsummer-2014-French-Lessons-for-New-Men.html

Noodle Bucket. (2015) Retrieved from http://noodlebuck.com/services/i-will-sell-you-my-bands-cd/

Cloud 21. (2015). Retrieved from http://www.shortfilmscorner.com/cannes-short-film-corner/official-cannes-film-festival-2015-app-by-cloud-21-features-artificio-conceal/

BBC. (2015) A good read retrieved from http://www.bbc.co.uk/programmes/b006v8jn

Protools Expert. (2014). Retrieved from http://www.pro-tools-expert.com/home-page/2014/1/4/should-you-use-a-sub-in-your-home-studio-monitor-system-poll.html

Inky Beer. (2014). Retrieved from http://inkybeer.com/2014/06/03/get-up-and-dance-graffiti/hip-hop-graffiti/

Friend Filer. (2013). Retrieved from http://www.friendfiler.com/targeting-social-media-audience/

Garabedian,C. (2015). Retrieved from http://www.inman.com/2015/01/20/whos-in-your-real-estate-target-audience/

The beauty of life coaching. (2014) Retrieved from http://www.blisswithsai.com/2014_04_01_archive.html

School of Hard Knocks. [CD] (1992) Retrieved from http://www.cdandlp.com/en/school-of-hard-knocks/school-of-hard-knocks/lp/r114834932/

Musicians Institute (2015) Retrieved from http://mi.edu/degrees-programs/performance-programs/drums/

SBA. (2012). Retrieved from https://sbamember.wordpress.com/

Dream Long. (nd). Retrieved from https://1john417.wordpress.com/2014/11/11/dream-long/

Big Apple Dreaming. [nd] Retrieved from http://bigappledreaming.com/dream-big-new-york-city/