BY : Arun Mandal Deepak Chaturvedi. Hemant SPC. Priyanka.
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BY :Arun MandalDeepak Chaturvedi.Hemant SPC.Priyanka.Anil kumar Shah.
INTRODUCTIONFounded in 1960 by Tom Monaghan.Second largest chain in US.9000 corporate and franchised stores across 60 nation.Dominos outlet open in India in 1996 in Delhi.Jubilant food work limited hold master franchised for India.70% of revenue through home delivers.30% from OTC sales.Largest network in fast moving segment in India with 101 outlet
across 40 cities. DOMINOS FALLS IN PEOPLES AWARNESS SET,CONSIDERATION SET AND
MOST OF THE PEOPLES CHOICE SET.
PURPOSE
• The purpose is to feed the power of possible, one pizza at a time. Domino’s aim to inspire their customers through actions, to consistently provide them with delicious hand-crafted pizzas and exceptional service all of the time. Domino’s believe in working together with network of exceptional franchisees and rewarding hard work with opportunities for expansion and growth.
44NEW STORES OPENEDTHIS YEAR
76 MILLION
PIZZA SOLD INTHE YEAR.
financialsFiscal year is April – march
Sales Revenue :
NETWORK SALES :
2012
1.68$ B
806.3 $ M
2013
1.8$ B
848.6 $ M
2014
1.99$ B
1249.3 $ M
ONLINE SALES PROFIT: Profits at Britain’s number one pizza chain rocketed from £21.6m to £53.8m last year as the number of people that downloaded the Dominos app leapt from 3.2m at the start of 2014 to 8.2m customers by the end
Like-for-like sales growth represents a very useful barometer of organic growth and is an accepted measure of performance across all retailing sectors Market Share; more than 50%
Sales manager presence
•Colors – The major colors used in advertising is red & blue which triggers appetite.
AIDA
Attention – Creates attention by pitchers
Interest – Creating an interest in the buyer for further
information about your product or service.
Desire – Stirring up a desire to buy a product or
service(Deals, Gift voucher's)
Action – Moving the visitor into an interaction with
your company.(chat with us, contact us)
Features, Advantages, and Benefits (FABV)
Features :Great tasting Pizzas and sides, full menu to
choose and crusts, toppings and flavor's suitable to the
taste buds of Indian Consumers, including four types of
pizza crust.
Advantages: superior quality, exceptional guest care.
Benefits : home delivery in30 mins.
Value : value for money offerings, delivering delicious
pizzas to their doorstep.
CMR-Resister to order
Trusted Customer ServiceA telephone contact number. keep customers informed of offers.Let your consumer know price before checkout
Attract Impulse Buys
Design your products and content to encourage Impulse buys such as add on products. Shows your previous purchase.
Online Only Special Pricing.
•GIVES YOUR ORDER CONFIRMATION EMAIL OR RESIST RED MOBILE NO.•AND IT GIVES YOU MULTIPLE PAYMENT
OPTIONS
Sales Follow up
CONCEPTS
DOGMATISMHIGH LOW
(CELEBRETY-Vikas Khanna , OFFERES OR BRAND
NFU
(FRESH HOT PIZZA IN 30 MINS OR LESSOR FREE)
VNS
(EXPLORATORY,VACARIOUSE)
VISUALISER & VERBALISER
HIGH LOW
(BOTH)
VISIBILITY – CREDIBILITY MATRIX
LOW HIGH
CREDIBILITY
HIGH
LOW
VISIBILITY
PRODUCT MARKET ANALYSIS
SIMPLE PRODUCTOFFERING
CUSTOMIZED NEED DIFFERENT
CUSTOMIZED NEED SIMILAR
COMPLEX PRODUCT
Low pressured selling
•Options.
•Listen to your customers.
•With chat box after you ask for the order they allow
you to decide.
THANK YOU
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