SCTE Penn-Ohio Meeting September 16, 2010 Over-the-top Video Mike Giobbi, CTO Armstrong Cable.

SCTE Penn-Ohio MeetingSCTE Penn-Ohio Meeting

September 16, 2010September 16, 2010

Over-the-top VideoOver-the-top Video

Mike Giobbi, CTOMike Giobbi, CTO

Armstrong CableArmstrong Cable

Over-the-top VideoOver-the-top Video• Video content that is delivered over a Broadband Network• Content from various sources

What Over-the-Top Video means for Broadband ProvidersWhat Over-the-Top Video means for Broadband Providers

Range of Per Subscriber Average Consumption in North Range of Per Subscriber Average Consumption in North AmericaAmerica

ARRIS Confidential and Proprietary 4

Total Consumption TrendTotal Consumption Trend

Downstream Consumption TrendDownstream Consumption Trend

ARRIS Confidential and Proprietary 5

Upstream Consumption Trend

Data Flow Symmetry Trend

ARRIS Confidential and Proprietary 6

How Do People Use Their SmartphonesHow Do People Use Their Smartphones

There are many ways to get to the TVThere are many ways to get to the TV

• Content Owners are starting to see the value of Content Owners are starting to see the value of IPTV because of Authentication projectIPTV because of Authentication project• Authentication would verify that person Authentication would verify that person requesting to stream content has permissions.requesting to stream content has permissions.• Permissions mean they subscribe to a MVSPPermissions mean they subscribe to a MVSP• Pay for any subscriptions (HBO, Starz, etc)Pay for any subscriptions (HBO, Starz, etc)• Account is in good standingAccount is in good standing• Device requesting content is authorized Device requesting content is authorized

• Others are using our Broadband Network to Others are using our Broadband Network to supply video to our customerssupply video to our customers• How can cable operators participate in IPTVHow can cable operators participate in IPTV

Cable 3.0Cable 3.0Efficiently evolve the cable architecture to facilitate:Efficiently evolve the cable architecture to facilitate:• • Smooth transition to all-IP based deliverySmooth transition to all-IP based delivery• • Introduction of personalization servicesIntroduction of personalization services• • Increased service velocity through more openIncreased service velocity through more opensoftware interfacessoftware interfaces

Cable 3.0’s goal is to answer:Cable 3.0’s goal is to answer:• • How can I deliver cable services to consumer IP devicesHow can I deliver cable services to consumer IP devicesinside and outside of the home?inside and outside of the home?• • How can I provide a consistent television user experienceHow can I provide a consistent television user experienceacross consumer IP devices without developing aacross consumer IP devices without developing acustomized application for each device?customized application for each device?• • How can I bring sources of web content to the televisionHow can I bring sources of web content to the televisionthrough cable leased devices?through cable leased devices?• • How can I take advantage of IP devices in the home toHow can I take advantage of IP devices in the home toenhance the viewing experience on the TV?enhance the viewing experience on the TV?

Cable 3.0 Prototype OverviewCable 3.0 Prototype Overview

• • OnLine Content Access AuthenticationOnLine Content Access Authentication Authenticate subscribers so that they can access subscriptionAuthenticate subscribers so that they can access subscriptionvideo services over the Internetvideo services over the Internet

• • IP Simulcast GatewayIP Simulcast GatewayDeliver linear content to the home using IP multicast; serveDeliver linear content to the home using IP multicast; servemultiple IP device types in the homemultiple IP device types in the home

• • Remote UIRemote UIEnhance open source software stacks to build suitableEnhance open source software stacks to build suitabletelevision client for IP devicestelevision client for IP devices

• • PlayOn Integration with OpenCable Home NetworkingPlayOn Integration with OpenCable Home NetworkingBring web sourced video content to tru2way STBsBring web sourced video content to tru2way STBsCable TelevisionCable Television

Online Content Access (OLCA)Online Content Access (OLCA)““How can I deliver cable services to consumer IP devicesHow can I deliver cable services to consumer IP devicesinside and outside of the home?”inside and outside of the home?”

OLCA Prototype DemonstrationOLCA Prototype DemonstrationCable Television Laboratories, Inc. 2009. All Rights Reserved. Proprietary/6 Cable Television Laboratories, Inc. 2009. All Rights Reserved. Proprietary/6 Confidential. 8/18/10Confidential. 8/18/10• • Online Content Access defines authentication and authorizationOnline Content Access defines authentication and authorizationrequirements that will enable subscribers to access theirrequirements that will enable subscribers to access theirsubscription video content over the Internetsubscription video content over the Internet

Simplify integration process between MSOs and ProgrammersSimplify integration process between MSOs and ProgrammersEnsure a more consistent experience for subscribersEnsure a more consistent experience for subscribers

• • The second draft of the OLCA 1.0 specification was released onThe second draft of the OLCA 1.0 specification was released onJuly 30thJuly 30th• • The prototype demonstrates the following:The prototype demonstrates the following:

Customer requesting content at the Programmer Web siteCustomer requesting content at the Programmer Web siteProgrammer sends Customer to MSO for authenticationProgrammer sends Customer to MSO for authenticationMSO authenticates Customer and sends them back toMSO authenticates Customer and sends them back to

Programmer siteProgrammer siteProgrammer allows Customer to view authorized contentProgrammer allows Customer to view authorized content

IPSimulcast GatewayIPSimulcast Gateway““How can I deliver cable services to consumer IP devicesHow can I deliver cable services to consumer IP devicesinside the home?”inside the home?”

Gateway Value PropositionsGateway Value Propositions• • ScalabilityScalability

Allows use of IP Multicast on the Access Network for linearAllows use of IP Multicast on the Access Network for linearchannelschannels

• • Common Home Network InterfaceCommon Home Network InterfaceSupport for DLNA devicesSupport for DLNA devices

• • EconomicsEconomicsTechnical consensus on a common gateway architecture canTechnical consensus on a common gateway architecture canimprove industry scale economicsimprove industry scale economics

IPS Gateway PrototypeIPS Gateway Prototype• • Goal is to investigate end-to-end IP delivery of linearGoal is to investigate end-to-end IP delivery of linear(real-time) video content to various client devices(real-time) video content to various client devices• • Utilizing Fragmented MPEG2 Transport StreamUtilizing Fragmented MPEG2 Transport Stream

Per draft-pantos-http-live-streaming-04Per draft-pantos-http-live-streaming-04Readily supports adaptive bit rate technologyReadily supports adaptive bit rate technology

• • useful for in-home WiFi linksuseful for in-home WiFi links• Gateway can easily convert to continuous transport stream for DLNA clientsGateway can easily convert to continuous transport stream for DLNA clients• Can support existing television services (EBIF, Closed Caption, etc).Can support existing television services (EBIF, Closed Caption, etc).• • Fragment Files are Multicasted to Gateway(s) using reliable multicast file transport Fragment Files are Multicasted to Gateway(s) using reliable multicast file transport (FCAST/NORM)(FCAST/NORM)• • RFC5740 & draft-ietf-rmt-fcast-01RFC5740 & draft-ietf-rmt-fcast-01• • Gateway acts as proxy cache for Fragment FilesGateway acts as proxy cache for Fragment Files

Fetches unicast copy in case of cache missFetches unicast copy in case of cache miss• • Provides channel change accelerationProvides channel change acceleration• • Apple client requests for each fragment individually (via HTTP)Apple client requests for each fragment individually (via HTTP)• • DLNA clients request for a stream (via HTTP)DLNA clients request for a stream (via HTTP)• Gateway concatenates Fragments to create transport streamGateway concatenates Fragments to create transport stream

IP Remote on iPadIP Remote on iPad

• 14x4 Solution• Dual 32MHz Tuners + 6 Integrated

Tuner/Demods (video)• Quad GigE• 802.11n dual band switched • 2x3 antenna array• 2 FXS VoIPOptions• Telephony• MoCA• USB 2.0 802.11n

5GHz adapter for home video network

• HomePlugAV adapter forhome videonetwork

• MCUBE adapter• HDD:

Internal or eSATA• Conditional Access

(Cable Cardor Smart Card toIPRM)

DOCSIS 3.0 Media Hub Whole Home IP

RF

802.11n5GHz (video)

MCUBE Transcoder HomePlug AV

(video)

BCM3380

PGA

WidebandTuner

WidebandTuner

Gig

E BCM3320

CA (DRM)

MoCA

eSATA

DualSLIC

USB (Host)

USB (Host)

HDD

HDD

IP STB IP STB

DOCSISUS

AnalogVideo

Up to 6 video channelsanywhere in the spectrum

Spectrum example:• 4 DS DOCSIS channels• 4 Video channels

IPTV/ VoD

DOCSISDS

Up to 8 DS channel bondedgroup (data + voice) anywhere

in the spectrum

DigitalVideo

802.11n2.4GHz / 5GHz

USB (Device)

320Mb/s

4080120

Max DS Data Rate

160200240280

6X TS

Integ

rate

dT

une

rD

emo

ds

Eth

ern

et

• New Generation of CMTS chip sets under development by BroadcomNew Generation of CMTS chip sets under development by Broadcom

• EdgeQAM that would add DOCSIS protocol overhead so DOCSIS CPE EdgeQAM that would add DOCSIS protocol overhead so DOCSIS CPE Chipsets would lockChipsets would lock

• Existing DOCSIS 3.0 QAMs would continue to service traditional Existing DOCSIS 3.0 QAMs would continue to service traditional broadband, telephone, and provide path for return communications (i.e. broadband, telephone, and provide path for return communications (i.e. VOD requests, provisioning, monitoring, software updates, etc)VOD requests, provisioning, monitoring, software updates, etc)

• New DOCSIS QAMs would service IP Simulcast GatewaysNew DOCSIS QAMs would service IP Simulcast Gateways

• Early projections indicate the potential need for eight to twelve new Early projections indicate the potential need for eight to twelve new DOCSIS QAMsDOCSIS QAMs

How do we get there ?How do we get there ?

Where does that HFC Bandwidth come from?Where does that HFC Bandwidth come from?

• FACT…We will have current Digital Set-Top boxes for many yearsFACT…We will have current Digital Set-Top boxes for many years

• We will need to provide MPEG-2 QAMs for linear video and VODWe will need to provide MPEG-2 QAMs for linear video and VOD

• Need Bandwidth recovery programNeed Bandwidth recovery program

• Switched Digital VideoSwitched Digital Video• Only add MPEG-2 stream into a Set-Top Service Group when a Set Only add MPEG-2 stream into a Set-Top Service Group when a Set Top tunes to a channelTop tunes to a channel• Services that are infrequently watched…HBO multiplex, PPV, SD Services that are infrequently watched…HBO multiplex, PPV, SD services, HD services, etcservices, HD services, etc

• Digital Transport Adapters (DTAs) to tune unencrypted ADS QAMs and Digital Transport Adapters (DTAs) to tune unencrypted ADS QAMs and output channel 3 / 4 to televisions. Then shut off nearly all analog channels.output channel 3 / 4 to televisions. Then shut off nearly all analog channels.

Questions ???Questions ???

Thank YouThank You