www.badgervet.com 608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523 Dedicated To The Life And Love Of Your Pet Equine Wellness & Customized Barn Programs Scott Spaulding, DVM President & CEO Badger Veterinary Hospital
32
Embed
Scott spaulding wellness presentation for iaep march 2015
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Equine Wel lness & Customized Barn Programs
S c o t t S p a u l d i n g , D V MP r e s i d e n t & C E O
B a d g e r V e t e r i n a r y H o s p i t a l
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Janesville
Cambridge
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
1. What are Wellness Plans?
2. Why use a Wellness Plan?
3. How We set up our Wellness Plan
4. Marketing our Wellness Plan
5. Pitfalls of our Wellness Plan
6. Success Stories
Objectives
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
What is Wellness………noun
well●ness
the quality or state of being in good health
especially as an actively sought goal
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Wellness… Encompasses Many Aspects Of Equine Health
• Vaccines & General Exams
• Lameness & Serial Exams
• Dentistry
• Young Horse
• Performance
• Chiropractic and Acupuncture
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Why Wellness…………. A Changing Landscape
• Brakke Estimate 2014 – 6.0 million
• Ag Census 2012 – 3.6 million
• AVMA Sourcebook 2012 – 4.9 million
• 2005 Population – 9.2 million
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Why Wellness......Our Landscape Is Changing
Profession’s 23% Excess Capacity
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Why Wellness…… http://touch.aaep.org/
2012 AAEP Survey – horseowners 18 – 40 years old, twiceas likely to choose “showingcompassion for the horse” asmost important factor in theirchoice of a veterinarian……
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Setting Up Wellness Plans…Strategic Thinking
• What does your practice want?
• What does your customer want?
• What does the plan include?
• How does the horse benefit?
• How does your customer benefit?
• How does your practice benefit?
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Wellness Plan Components
1. Annual Wellness Examinations
2. Immunization
3. Laboratory Testing
4. Parasite Control
5. Equine Dentistry
6. Nutritional Consults
7. Emergency
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Plan Components….. Annual Examination
Annual Wellness Examinations:
• Complete Physical Exam
• Hoof Care Evaluation
• Ask Open Ended Questions
• Inform & Educate
• Document
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Plan Components…..Immunization
1. Eastern/Western + Tetanus
2. West Nile Virus
3. Equine Influenza/Rhinopneumonitis
4. Rabies
5. Potomac Horse Fever
6. Strangles
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Plan Components….Immunization
Leverage manufacturer Immunization
Support Programs – Make a big deal out of
them!
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Plan Components….Laboratory Testing
• EIA Testing
• Complete Blood Counts
• Chemistry Panels
• Equine Metabolic Syndrome
• PPID
• Fecal Egg Counts
• Other
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Plan Components….Strategic Deworming
1. Fecal Egg Counts
2. Minimization Strategies
3. Deworming Schedule
a) Class 1: <200 EPG
b) Class 2: 200-500 EPG
c) Class 3: >500 EPG
www.badgervet.com608.754.1888 ● 3113 E. McCormick Drive (PO Box 2258) Janesville WI 53547 / 608.423.3555 • 712 Katie Court Cambridge WI 53523
D e d i c a t e d T o T h e L i f e A n d L o v e O f Y o u r P e t
Plan Components…..Strategic Deworming 1. Class 1: <200
a) Fecal Egg Countb) Moxidectin, Moxidectin/Praziquantel