Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012

Winning Over Stakeholders:

How to Sell mLearning

to Your Enterprise

Scott [email protected]

cell: 309.838.2168

twitter: scottfloat Free!

Winning Over Stakeholders

Why is this important?

Why is this Important?

• Get decision-makers on board

• Minimize risk

• Minimize resistance

• Improve probabilitiesof success

Who are the stakeholdersin your organization?

Identify Stakeholders

ITLegal

Purchasing

ExecutiveManagement

Your Team Branding

HR

• Scope

• Schedule

• Budget

• ROI

• Metrics

Change Management

• Planning and integrating change aligned with business strategy & goals

• Transactional change (quick, short-term)

• Transformational change (long-term, fundamental)

Get “Mobile Smart”

• Blogs

• Books

• Apps

• Associations

• Conferences

• Social Media

Strong Business Case

Executive Champion

Form a Team

Benchmarking

Learning StrategySet Goals & Objectives

Identify Stakeholders

Educate Learners

Learning Platforms

Form Factors

Differences in Learning

PrototypesAuthentication

Development Approach

Skill Sets

TestingFocus Group

Evangelization

Processes

Milestones Establish Metrics

Do you have a process?

Have a Process!

Process

• Strategy - Establish Objectives, understand your learner, create

requirements, plan the effort

• Define - Functional, technical, GUI design, script/storyboard

• Design - Creation, programming, prepare assets, testing

• Deliver - Implement solution, gather feedback, measure result

Key Stakeholders

• Your team

• Your immediate and executive management

• Primary stakeholders

• Your learners

Your Team

• Instructional and interface design

• Development skill sets and tools

• Process

Your Team

• Instructional and interface design

Your Team

• Development skill sets

- iOS: Objective C

- HTML5/CSS

- Android: Java

- Creative Suite

- Off-the Shelf Solutions: Lectora, Articulate Storyline, Adobe Captivate

Build a Business Case

Build a Business Case

The Power of a Prototype

• Helps manage cost and risk

• Helps get stakeholder buy-in and user acceptance/usability

Management

• Scope

• Schedule

• Budget

• ROI

• Impact

Management

• ROI

Benefits of Mobile Learning

• Increased speed of training

• Improved product time-to-market

• Decreased training costs

• Increased safety practices

• Better ability to trainhard-to-reach employees

ExecutiveChampion

Primary Stakeholders

• IT

• Marketing / Branding

• Legal

Primary Stakeholders: IT

• Application distribution and management

• Mobile device management

• Platforms

• Security

Primary Stakeholders: IT

• User and device authentication

• Secure log-in

• Configuration profile

• Remote wipe

• Encryption

Primary Stakeholders: Branding/Mktg.

• Guidelines

• Messaging

• Consistency

Primary Stakeholders: Legal

• Policies

• Content

• Security

Primary Stakeholders: Your Audience

• Train anywhere, anytime at their own pace

• Opportunity to collaborate

• JIT knowledge

Success! You’ve launched your first initiative!

Scott [email protected]

cell: 309.838.2168

twitter: scottfloat