Scott Hagen “Connect Me and Complete My Driving Experience”
Dec 25, 2015
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Scott Hagen
“Connect Me and Complete My Driving Experience”
GPS
2.5 Million GPS units will be sold during the back half of this year at Best Buy
The average Store will sell 100 GPS units each day on the week of Black Friday
US drivers waste 4.2 billion hours driving each year - nearly one full week wasted for every driver!
Connected GPSA Connected GPS helps you…
Save Your TimeReal time traffic and Airline info
Web search and directions on the goShares your status with those important to you. Automatically
Save Your MoneyOn the fly Best Gas Prices and directions to get there
Save Your EnvironmentReal time information to get you where you need to go in the most efficient
way possible
Connected GPS
TomTom
340s live $299 740 live $399
IQRoutes
Garmin 1690 $499
2 yrs of service
Insignia $199
What Are We Doing?
To Help Complete Your Customer’s Experience– Special Buys that are easy to find
– Accessories you need
• Assortment, Merchandising, and Inventory you need to go from 10% to 18% attachment
– The Destination for GPS
• Best Assortment and Information in store and online Available for all GPS solutions
Enabling TRUST Make sure your products are set to Planogram
– Signage and flow are meant to help you help your customers make the right decision
Understand the 3 major benefits of connected GPS– Ensure customers know that connected GPS’s can do more
Use the tools– Hand out the brochures. Use them with your customers and your employees
Complete the Experience– Know how your customers will use the device and show them the accessories
that will enhance their experience
Car Electronics
Best Buy will sell 1.5 Million Car Units in H2
4.5% YoY Rev Growth
Security and Remote start will grow 170% over last Year
62 Million iPod Units have been sold since 2007 and 14 Million more will be sold the back half of this year
Connecting our Customers
62 Million iPod Units have been sold since 2007 and 14 Million more will be sold the back half of this year
Our key focus in Mobile electronics will be to connect customer’s iPods to their car in the best way possible
Connecting our Customers
Dedicated iPod units offer advanced sound and control
Integration into your current Car Stereo
New ways to control your driving experience!
Start Your Car -coming in October!
What Are We Doing?
To Help you Connect to the iPod/iPhone
– iPod/iPhone accessory reflow
– Car Stereo Connectivity sideliners
– Online and advertising focus on iPod/iPhone connected car solutions
– Viper Smart Start Launch
• Endcap
• Exclusive 60 Day launch only at Best Buy!
What Are We Doing?
To Help Complete Your Customer’s Experience
– Everyday Solution Offers
– Special Holiday Solution Buys • Alpine• Kenwood• Pioneer
– Install Accessory expansion and availability
• Over 200 new skus• The supply you need
Enabling TRUST
Say “YES!” to the question, “Can I hook my ipod up to my car?”– Know the basics of the ways you can help customers do it.
Know the Everyday Solution Offers– Have them signed, and let customers be aware they can save money by getting the
complete solutions
Make sure your products are set to Planogram– Sideliners and Bundle signs need to be set to help customers know what products
they can get connected with and how to complete their solution.
Call Install– The Auto Techs are a Huge resource. Get them engaged in the customers
experience early
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