PONSOR OCIAL UCCESS C O R E Panos Alefragis Head Of Digital @ Solid April 2014
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
PONSOR
OCIAL
UCCESSC O R E
Panos AlefragisHead Of Digital @ SolidApril 2014
brand
sponsee
fan
win-win-win
win
IEG 2012 Performance Sponsorhip Survey
IEG 2014 Performance Sponsorhip Survey
2013 Catalyst Fan Engagement Study
2013 Catalyst Fan Engagement Study
“An opportunity to create compelling content. It has to be value-add for the consumer”.
Mary Scott, Edelman Marketing Gen. Manager
“Brands need to find the optimal content mix. Once they have the followers they can monetize it”.
Ari Osur, Forrester Research Analyst
“If you’re not relevant in social & mobile content, you’re not relevant to the audience”.
Christian Alfonsi, Taylor EVP
SOCIAL +
SPONSORSHIP
/Panos.alefragis
@alefragisp
#choregeo
Related Documents
![;1, '?iD?) 'f'TF..'J.]' ,-?;=.':) l.'?J,? ,-l ?'a 'a ... 12.5.3... · Community Donation/Sponsorship Program Application Form Payment for successful applications Should your application](https://static.cupdf.com/doc/110x72/5ae518617f8b9a8b2b8b5d46/1-id-ftfj-lj-l-a-a-1253community-donationsponsorship.jpg)