SCORE SMB presentation

Using Analytics to Target your Customer

Dan [email protected]@dantyre

Score Business Conference, Anaheim, CAApril 2011

Why bother to track your customers online?

2

What to measure?

• Traffic, Keywords & Inbound Links• Social Media- FB, Linked In & twitter • Blog subscribers, links & comments• Leads, Conversions & Conversion Rates• Prospect Call ins• Customers

3

How to measure analytics on your site

4

Another free analytic tool

How to measure analytics on your site

6

How do you get started?

7

Find Me

• [email protected] 16 free tools to monitor your websiteo Free website grade analysis

• @dantyre on twitter• Dan Tyre- Executive at HubSpot LinkedIN• Blog.hubspot.com

8

About Hubspot

• Founded 2006 – MIT Sloan School• Inbound Marketing – Drive Qualified Traffic & Leads• 200+ Employees, 4,400+ Customers

$65 Million Funding

About Hubspot