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Kathy Bernard
LinkedIn Trainer + Optimizer
27 communications awards
Enterprise Holdings, Caleres
and CBS Radio
.com
ScoreHIGH!
LinkedIn is HUGE for job search
97% of recruiters
40 times greater chance of employment
Source: LinkedIn
LinkedIn is HUGE for business …
World’s largest business network
610+ million members
157+ million in the U.S.
Source: LinkedIn
It’s where your EMPLOYERS are
Most affluent social media
Average income: $100,000
100% of Fortune 500
companies
It’s where your
sought-after
COMPANIES are
PACKED with features
VALUABLE
o With free or premium account
o Whether you advertise or not
It’s …
Maximize your
PROFILE
Add a BANNER
1584 x 396 pixels
Be careful with type!
300 x 300 up to
500 x 500 dpi
Maximize your
PHOTO
Lead prospects to you | 120 characters max.
Maximize your HEADLINE
Avoid bad HEADLINES
2000 characters
PACK it with what you want to be found for and how to contact you!
Maximize your
SUMMARY
SUMMARY
Maximize the 1st
300 characters of summary
PHARMACISTAcute Care, Ambulatory Care, Automated Processes, Biopharmaceuticals, Cerner, Certified Geriatric Consultant Pharmacist, Certified Immunizer, Chemotherapy, Clinical Oncology Pharmacist, Clinical Pharmacology, Clinical Pharmacist, Clinical Pharmacology, Clinical Pharmacy, Clinical Research, Communication Skills, Community Pharmacy, Compounding, Connecting People, Continuous Improvement, CPOE, Critical Care, Customer satisfaction, Data Entry, Diabetes, Disease Management, Drug Development, Epic Systems, Evidence-Based Medicine, Geriatrics, Healthcare, Healthcare Information Technology, HIPAA, Home Care, Home Infusion, Hospital Pharmacy, Immunization, Infectious Diseases Clinical Pharmacist, Hospitals, Informatics, Inpatient, IV, JCAHO, Licensed Pharmacist, Long Term Care Pharmacist, Managed Care, Medicaid, Medical Affairs, Medical Education, Medical Terminology, Medicare Part D, Medication Adherence, Medication Reconciliation, Medication Therapy Service, Meditech, Office Management, Organizational Effectiveness, Patient Advocacy, Patient Care, Patient Counseling, Patient Education, Patient Safety, Pharmaceutical Care, Pharmaceutical Industry, Pharmaceutical Sales, Pharmaceuticals, Pharmaceutics, Pharmacist, Pharmacists, Pharmacokinetics, Pharmacoeconomics, Pharmacology, Pharmacovigilance, Pharmacy, Pharmacy Automation, Pharmacy Benefit Management, Pharmacy Practice, Pharmacy Technician, Physicians, Prescription, Pyxis, Utilization Management, Verification
Use KEYWORDS
In Your Summary
Add VISUALSIn:
SUMMARY
Experience
Education
Include duties and keywords THAT MATTER TO CUSTOMERS
Maximize your EXPERIENCE
▪ Responsibilities- Design and support the application’s architecture- Define and enforce coding standards through code reviews- Ensure all government mandated security requirements are strictly enforced
Add a Current PositionCOMPANY NAME: St. Louis Hospitals & Health Centers
JOB TITLE: What you want to be (including variations): Senior Vice President | Vice President | ControllerOperations Director | Chief Operations Officer
LOCATION: Greater St. Louis Area (or where you want to move)
FROM: When you lost job to present
DUTIES: Include everything that you are capable of doing. Include keywords, such as Six Sigma, Java, project management
ATTACH: Your final project + other proof
Link to
COMPANY PAGEby picking the
COMPANY NAME from the list
Add VISUALSIn:
Summary
EXPERIENCEEducation
Same assummary keywords
Add up to 50 skills
Get endorsed
Maximize your SKILLS
Click “Add new profile section”
Choose Background• Skills
Accomplishments
Maximize your EDUCATION Choose school name
from list so logo shows
Add activities, etc.
Put most important degree first
Maximize your ACCOMPLISHMENTS
Get RECOMMENDATIONS
Apply for JOBS
ScoreHIGH!
Alert RECRUITERS
Follow TARGET COMPANIES
Click search box magnifying glass
Type company type into box
Choose “Companies”
Hospitals, St Louis
Follow
TARGET
COMPANIES
Study TARGET COMPANIES
Overview
Recent updates
View jobs
Learn about “Life”
Study TARGET COMPANIES
Employee count
Employee distribution
Study TARGET COMPANIES
New hires
Job openings
Affiliate companies
Connections
Read RECENT UPDATES
View similar companies on the right side of each company’s page
26% of hires on LinkedIn come from
a companies’ followers’ list!
AMAZING STAT:
26% of hires on LinkedIn come from
a companies’ followers’ list!
AMAZING STAT:
Join GROUPSJoin up to 50
Attract recruiters to you
Select GROUPS your network is inScroll to the Interests section of a person’s profile.
With 1st degree connections, click “See all” to view Groups.
Post and comment in groups
Reach ANYgroup member
... FREE!
Post on your HOME PAGE Copy / paste article
link in the share box
Like, comment & share on your
PEOPLE’S POSTS
Grow your NETWORK!
Use LinkedIn to FIND PEOPLE
Connect from person’s profile to customize invitation
LeAnnaa, It was great meeting you at HBA. Let’s connect and let’s meet! Janice
Reach out to recruiters
Try sending a free InMail message
Get this box? It’s free
Get this alert? It’s not
You CAN invite 3rd
degree connections
MAXIMIZE LinkedIn!Pump up your LinkedIn profile
Grow your network and REACH OUT
Follow companies and join groups
Become the voice of your industry
GET HIRED on LinkedIn!
CONTACT WiserU!Individual LinkedIn training
Interview preparation
Career coaching
LinkedIn profile optimization
Resume optimization
GET HIRED!
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