SCM project on Blue dart

8/20/2019 SCM project on Blue dart

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A

PROJECT REPORT

On

“AN APPROACH TOWARDS EFFECTIVENESS &

EFFICIENCY OF LOGISTICS MANAGEMENT”

SUBMTTED TO

UNIVERSITY OF PUNE

In Partial fulfilment of requirement for the Award of Degree of

MASTER OF BUSINESS ADMINISTRATION

Sumitted !

TAUFIK PATHAN

Under guidan"e of

Prof# Dr# Sunil Dhanawade

Through

S$I%S$A& MA$ARS$I

DR# D ' PATI( CE&TRE )OR MA&A*EME&T A&D

RESEARC$

C$I%$A(I+ PU&E, -./..-

0/1.-,.23


2/82

DECLARATION

I+ the under4igned here! de"lare that the 5ro6e"t re5ort

entitled “Distribti!" #$%""'s !( G%ti i" rt%i'

s)*"t” written and 4umitted ! me to the Uni7er4it! of Pune+ in Partial fulfilment to the requirement for the award

degree of Ma4ter of Bu4ine44 Admini4tration+ under the

guidan"e of Prof#Dr Sunil Dhanawade+ i4 m! original wor8

and the "on"lu4ion drawn therein are a4ed on the material

"olle"ted ! m!4elf#

Pla"e9 Taufi8 Pathan

Date9


3/82

ACKNOWLEDGEMENT

I would li8e to a"8nowledge tho4e who 4u55ort ha4 made

thi4 5ro6e"t re5ort 5o44ile# Thi4 5ro6e"t draw4 in45iration

and wi4dom from the effort4 and 4u55ort of man!

indi7idual4#)ir4t of all+ I would li8e to than8 Mr#Santo4h Mit8ari for

gi7ing me the wonderful o55ortunit! to do m! re4ear"h

wor8 in the "om5an!#

I would al4o li8e to than8 m! in4titute D'PCMR+

e45e"iall! Dire"tor Sir and m! 5ro6e"t guide Prof# Dr# Sunil

Dhanawade for hel5ing me in e7er! 4te5 of thi4 5ro6e"t#

Taufi8 Pathan

MBA 0/nd 'ear3


4/82

0/1.-,.23

Cha5ter

&o#

Parti"ular4

I Introdu"tion

.#. E:e"uti7e Summar!

II Re4ear"h Methodolog!

/#. Introdu"tion

/#/ Statement of Prolem/#; O6e"ti7e4 of Stud!

/#- S"o5e Of Stud!

/#2 Data

/#2#. Sam5le Colle"tion Method

/#2#/ Sam5ling )rame

/#2#; Sam5ling Unit

/#2#- Sam5le Si


5/82

C$%+tr N!,-

E.ECUTIVE SUMMARY


6/82

E/#ti0 S**%r1

The "ourier indu4tr! in India wa4 orn in .=>= with the entr! of D$( intothe mar8et# The indu4tr! 4oon 4aw the entr! of E(BEE and B(UE DART to

a55ro5riate 7alue from the lu"rati7e 4e"tor# The indu4tr! in India i4 di7ided

into the organi


7/82

C$%+tr2 3

RESEARCH METHODOLOGY


8/82

RESEARCH METHODOLOGY

To gather the rele7ant information regarding the 5ro6e"t+ the following

method ha4 een u4ed#

A2 Rs%r#$ Dsi)"

The re4ear"h de4ign i4 e:5lorator! re4ear"h de4ign# In the e:5lorator!

re4ear"h de4ign literature 4ur7e! wa4 "ondu"t#

A re4ear"h de4ign i4 5urel! and 4im5l! the framewor8 or 5lan for a 4tud!

that guide4 the "olle"tion and anal!4i4 of data#

E/+'!r%t!r1 Rs%r#$ Dsi)"2

The e:5lorator! 4tud! i4 5arti"ularl! hel5ful in rea8ing road and 7ague

5rolem into 4maller+ more 5re"i4e 4u @ 5rolem 4tatement4# E:5lorator!

4tudie4 hel5 in formulating h!5othe4e4 for the further re4ear"h#

Litr%tr sr012

One of the mo4t e"onomi"al and qui"8e4t wa!4 to di4"o7er h!5othe4e4 i4

through a literature 4ear"h# )or thi4 5ur5o4e+ large 7olume4 of 5uli4hed and

un5uli4hed data are a7ailale#

Rs%r#$ Dsi)"

E/+'!r%t!r1 Rs%r#$ Dsi)"

Litr%tr Sr01


9/82

B2 D%t% C!''#ti!" Dsi)"

D%t% T1+

There are mainl! two t!5e4 of data are a7ailale? Primar! data and

Se"ondar! data+

I "ondu"ted m! 4tud! mainl! a4ed on the 4e"ondar! data# That i4 "olle"ted

! the @

S#!"4%r1 D%t%2

Se"ondar! data i4 that data whi"h are "olle"ted for 4ome earlier re4ear"h

wor8 and are a55li"ale in the 4tud! the re4ear"h ha4 5re4entl! underta8en#

De5ending u5on the gathering 4our"e4+ 4e"ondar! data "an e di7ided iinto

two "ategorie4,

i, I"tr"%' 4%t%2

Internal data i4 5ro"ured ! the re4ear"h in normal o5eration4 within hi4 own

5remi4e4#

• Com5anie4 we4ite4

• Com5an! "atalogue

ii, E/tr"%' 4%t%2

E:ternal data are generated and "olle"ted from 7ariet! of e7ent4 and 4our"e4

out4ide the firm4 5remi4e4#


10/82

• Bu4ine44 maga


11/82

There are two main "ategorie4? Proailit! 4am5ling and &on @ 5roailit!

4am5ling#

The 4am5le t!5e wa4 &on,5roailit! 4am5ling#

N!"6+r!b%bi'it1 s%*+'i")2

In non,5roailit! 4am5ling+ the "han"e of an! 5arti"ular unit in the

5o5ulation eing 4ele"ted i4 un8nown#

S%*+' T#$"i72

There are mainl! three non @ 5roailit! de4ign4? Judgment 4am5ling

Con7enien"e 4am5ling and uota 4am5ling#

Judgment 4am5ling te"hnique wa4 u4ed#

D2 T!!'s

It wa4 4e"ondar! data that I ha7e u4ed in m! 5ro6e"t#

S%*+' Dsi)"

N!"6Pr!b%bi'it1

84)*"t


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INTRODUCTION

In an! mar8et dri7en e"onom!+ 4u55l!ing "u4tomer4 with what the! want+when the! want it+ i4 the are minimum required of an! 4eriou4 u4ine44#

But a4 5rodu"t de7elo5ment+ di7er4it! and a""e44iilit! ha4 a""elerated

e!ond all 5redi"tion4+ and a4 the u4ine44 world ha4 e"ome in"rea4ingl!

"om5etiti7e+ deli7ering that 5romi4e ha4 ta8en on a more "hallenging realit!#

In toda!4 gloal mar8et+ "om5etiti7e ad7antage i4 gained ! offering

"u4tomer4 fle:iilit!+ 4u55l!ing 5rodu"t4 and 4er7i"e4 /- hour4 a da!+ ;2

da!4 a !ear+ "utting 5rodu"tion lead time4 and "all re45on4e time4 to a

minimum+ offering "u4tomi


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St%t*"t !( Pr!b'*2

Statement of the 5rolem (ogi4ti"4 in7ol7e the integration of tran45ortation+

in7entor!+ warehou4ing+ information+ material handling and 5a"8aging of an

organi


15/82

The methodolog! followed to meet the4e o6e"ti7e4 i4 to 4tud! and

under4tand the Indian logi4ti"4 indu4tr! ! 4tud!ing the indu4tr! trend4 and

other a45e"t4 from 4e7eral indu4tr! related 5uli"ation4+ u4ine44 and

o5eration4 of Blue Dart ! 4tud!ing the "om5an! annual re5ort4 and

new4letter4+ internal o5eration4 and di4"u44ion4 with it4 em5lo!ee4 anda44o"iate4#

D%t% C!''#ti!" Mt$!4

The data required for the 4tud! of 5ro6e"t ha4 een "olle"ted a49

Pri*%r1 D%t%2

Primar! data i4 "olle"ted either through o4er7ation4+ inter7iew4+ te4t

que4tionnaire4 or through dire"t "ommuni"ation with re45ondent4 in one or

another or through 5er4onal inter7iew4#

S#!"4%r1 D%t%2

Se"ondar! data mean4 data whi"h i4 alread! a7ailale#

Se"ondar! data i4 "olle"ted through9

• ariou4 5uli"ation4 of foreign go7ernment or of international odie4

• Puli" Re"ord4 and 4tati4ti"4#

• Com5an! e4ite

• &ew45a5er Arti"le4

• Maga


16/82

Ea"h and e7er! re4ear"h "arried out ha4 4ome limitation4 due to 7ariou4

rea4on4#

Sin"e the re4ear"h i4 a ne7er ending 5ro"e44e4 4o 4ome limitation4 ari4e+

e"au4e 4ome e:5e"tation4 are not !et fulfilled#

• Sin"e thi4 4tud! i4 "om5an!,45e"ifi" and "onfined onl! to

Mahara4htra#

• )inding4 of the 4tud! and the "on"lu4ion are drawn on the a4i4 of

o4er7ation and inter7iew4• *eneration of new h!5otheti"al data4heet4 wa4 fea4ile ut not

re7ealing# A4 4u"h the 4tud! need4 to e underta8en ! generating

data4heet under h!5otheti"al "ondition#

• In7e4tment 5attern to the im5lementation of new model "annot e

e4timated a""uratel! e"au4e of la"8 of data and anal!4i4#


17/82

C$%+tr "!2 :

LITERATURE REVIEW AND

THEORY


18/82

S++'1 C$%i" M%"%)*"t ;SCM<

A 4u55l! "hain i4 a 4et of organi


19/82

G'!b%' '!)isti#s i"4str12

Currentl! the annual logi4ti"4 "o4t of the world i4 aout USD ;#2 trillion# )or

an! "ountr!+ the annual logi4ti"4 "o4t 7arie4 etween =H and /1H of the

*DP+ the figure for the US eing aout =H#

The logi4ti"4 indu4tr! i4 a 7er! "om5etiti7e one with a large numer of international 5la!er4 ha7ing 5re4en"e in man! "ountrie4# The 4er7i"e

5ro7ider4 ha7e a numer of i44ue4 to addre44+ 4u"h a4 5ri"ing 5re44ure4+ high

"o4t4 of o5eration4 and low return4 on in7e4tment4+ hiring and retaining

talent+ and 5re44ure from "lient4 to roaden the range of 4er7i"e offering4

and internationali


20/82

7alue,added 4er7i"e4+ e4ide4 infra4tru"ture ottlene"84 and go7ernment

regulation4#

The 4er7i"e 5ro7ider4 ha7e to "ontinuou4l! u5grade their networ84 and

4!4tem4 and equi5 them4el7e4 with the late4t te"hnologie4 to "arr! out their "om5le: o5eration4 and 5ro7ide the e4t logi4ti"4 4er7i"e4 to their

"u4tomer4# Thi4 in7ol7e4 huge "a5ital e:5enditure and an ongoing

maintenan"e "o4t4# (ogi4ti"4 "om5anie4 the world o7er are in"rea4ingl!

in7e4ting in te"hnologie4 li8e arehou4e Management S!4tem 0MS3+

Enter5ri4e Re4our"e4 Planning 0ERP3+ *loal Po4itioning S!4tem 0*PS3 and

Radio )requen"! Identifi"ation 0R)ID3 to 5ro7ide the e4t logi4ti"4 4er7i"e4

in"rea4ing tran45aren"! and effi"ien"! of 4u55l! "hain4 of their "u4tomer4#


21/82

:PL

Third,5art! logi4ti"4 0;P(3 refer4 to out4our"ing tran45ortation+ warehou4ing

and other logi4ti"4 related a"ti7itie4 to a ;P( 4er7i"e 5ro7ider that wereoriginall! 5erformed in,hou4e#

Third,5art! logi4ti"4 0;P(3 or logi4ti"4 out4our"ing i4 gaining im5ortan"e a4

more and more "or5oration4 a"ro44 the world+ unale to manage their

"om5le: 4u55l! "hain4+ are out4our"ing logi4ti"4 a"ti7itie4 to the ;P( or

logi4ti"4 4er7i"e 5ro7ider4# *loali4ation ha4 led to ra5id ri4e in the need for

out4our"ing logi4ti"4 ! "om5anie4 loo8ing for read!made di4triution

"hannel4 to an entit! with lo"al e:5erti4e# Al4o the 5ro"e44 of gloal

4our"ing ! "om5anie4 and 4u55l! "hain4 in"rea4ingl! e"oming gloal and

"om5le: ha4 gi7en im5etu4 to the growth of ;P( 4er7i"e4#

B! out4our"ing logi4ti"4 a"ti7itie4+ "or5oration4 are ale to not onl!

"on"entrate on their "ore u4ine44 o5eration4+ ut al4o a"hie7e "o4t,

effi"ien"! and im5ro7e deli7er! 5erforman"e and "u4tomer 4ati4fa"tion#

)urther e7ol7ing from out4our"ing logi4ti"4 to ;P( 4er7i"e 5ro7ider4

"om5anie4 are mo7ing toward4 -P( and 2P( 4er7i"e 5ro7ider4 to im5ro7e

their logi4ti"4 with minimum in7e4tment4 and in a "o4t effe"ti7e manner#

Thi4 5ro"e44 of e7olution hel54 "om5anie4 to uild effi"ient 4u55l! "hain4+

rea"h all the 5otential "u4tomer4 and a"hie7e "u4tomer 4ati4fa"tion leading

to im5ro7ed u4ine44 5erforman"e im5a"ting oth re7enue and 5rofit

growth.


22/82

I"4i%" L!)isti#s I"4str1

The logi4ti"4 4e"tor in India ha4 e7ol7ed o7er the 5a4t two de"ade4 from

eing a 5ure tran45ortation F warehou4ing fun"tional 4er7i"e to 5ro7i4ion of more 7alue added offering4 li8e "u4tom4 "learan"e+ dome4ti" F international

freight forwarding+ "ro44,do"8ing+ re7er4e logi4ti"4+ freight "on4olidation+

warehou4ing of modern 4tandard4 et"# India with a *DP of aout R4 ;.+/=>

illion i4 e4timated to 45end .; 5er "ent of it4 *DP on logi4ti"4 "reating an

indu4tr! 4i


23/82

in order to 8ee5 u5 with ri4ing demand4 and "u4tomer e:5e"tation4+

"om5anie4 now al4o "on"entrate on 7alue added 4er7i"e4 li8e 5a"8aging+

"u4tom "learan"e+ in7entor! management and laeling#

The ma6or element4 of logi4ti"4 "o4t4 for Indian Indu4trie4 in"lude

tran45ortation+ warehou4ing+ in7entor! management and other 7alue added

4er7i"e4 4u"h a4 5a"8aging# The figure on the right 4how4 that tran45ortation

and in7entorie4 a""ount for ;2 H and /2 H of logi4ti"4 "o4t re45e"ti7el!+

indi"ating their im5ortan"e in logi4ti"4#


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25/82

C$%''")s (%#4 b1 I"4i%" '!)isti#s s#t!r

The4e are among the 4u55l! "hain "hallenge4 out4ide "om5anie4 "an e:5e"t

a4 the! enter the India mar8et9

• Li*it4 +$1si#%' i"(r%str#tr# In India the national highwa!4

a""ount for le44 than / 5er"ent of the total road networ8+ ut "arr! -1

5er"ent of the traffi"# Thi4 i4 one rea4on the a7erage 45eed in India i4

/1 mile4 5er hour+ "om5ared to the e4t4 1 mile4 5er hour#

• O0r6br4"4 +!rts# India ha4 a long "oa4tline+ ut it4 5ort 4!4tem

i4nt well utili


26/82

time and in"rea4e4 "om5le:it! of trade etween 4tate4# Thi4 a"t4 a ig

lo"8ade for mo7ement of good4 etween 4tate4#

O++!rt"itis2

The Indian e"onom! at USD .#/ trillion and growing at the rate of

>#2H offer4 huge 5otential for the growth of logi4ti"4 4e"tor whi"h i4

7alued "urrentl! at USD .2 illion and e:5e"ted to witne44 doule

digit growth in the "oming !ear4#

The 5ha4ing out of AT and introdu"tion of *ood4 and Ser7i"e4 Ta:

0*ST3 will remo7e multi5le ta: 4tru"ture4 in different 4tate4 and hen"e

a""elerate the inter4tate mo7ement of good4#

The in7e4tment in infra4tru"ture 5ro6e"t4 li8e u5gradation and 4etting

u5 of 4ea5ort4 and air5ort4 at 4e7eral lo"ation4 a"ro44 the "ountr!+ the

*olden uadrilateral 5ro6e"t and dedi"ated rail freight "orridor willim5ro7e tran45ort infra4tru"ture in the "ountr!+ redu"e logi4ti"4 "o4t4

and lead time4#

The 4etting u5 )ree Trade and arehou4ing Kone4 0)TK43 on the

line4 of SEK4 will in"rea4e in7e4tment4 in the 4e"tor and logi4ti"4

infra4tru"ture in the "ountr!#

The ;P( mar8et in India i4 lea4t de7elo5ed and highl! fragmented#

$owe7er+ there i4 an immen4e 5otential for growth of ;P( in India+

aout /1H 5er annum with "om5anie4 in"rea4ingl! out4our"ing their

logi4ti"4 to fo"u4 on "ore a"ti7itie4 and a"hie7e "o4t effi"ien"ie4#


27/82


28/82

the !ear ea"h 5la!er ha4 de7elo5ed "om5eten"e in one or multi5le mode4+

ut none ha7e a"hie7ed e"onomie4 of 4"ale to o5erate "o4t effe"ti7el! due to

4e7ere "om5etition from unorgani


29/82

Data requirement in"lude @Data "on4olidation+ 4ale4 fore"a4t4+

tran45ortation "o4t4+ tran45ortation time4+ in7entor!ing "o4t4

M!4'i") %"4 Si*'%ti!"On"e the a4i" data ha4 een a44emled+ it mu4t e integrated into a

mathemati"al logi"al model+ whi"h mu4t faithfull! re5re4ent all the

"hara"teri4ti"4 of the 5rolem#

The 4tate of the art a55roa"h in modeling i4 to generate

automati"all! a "u4tom made model of a 45e"ifi" 5rolem u4ing artifi"ial

intelligen"e te"hnique4#


30/82

De4"rie the "urrent

4!4tem

E4tali4h requirement

"on4traint4 for the

5ro5o4ed 4!4tem

Audit

De7elo5 "o4t4 for the De7elo5 logi4ti"4

5ro5o4ed 4!4tem management 4!4tem

O5erate Model J 4imulate thelogi4ti"4 networ8

Im5lement De7elo5 logi4ti"4

organi


31/82

LOGISTIC MODEL FOLLOWED BY BLUE DART ;O+r%ti!"s<

Shi55er get4 5a"8age read! and "all4

for 5i"8 u5

Courier re"ei7e4 order and arri7e4

at 4hi55er

A "ourier o! 5i"84 u5 5a"8age

Carrier tran45ort to outound 4tation4

Pa"8age 4orted+ 4"anned and 5la"ed

in "ontainer

Container tran45orted to hu ! air or road

Container unloaded at hu

Pa"8age4 4orted+ 4"anned and

reloaded Into "ontainer4

Container tran45orted to

inound Station ! air

or road

Container unloaded and 5a"8age4

are 4orted and 4"anned

Pa"8age4 4orted+ 4"anned and loaded

into 7an4

Order re"ei7ed andentered

Station outound

5a"8age 4"an 04o543

COSMAT

$u out ound

5a"8age 4"an

0ho543

Station inound

5a"8age S"an 04i543

COSMAT


32/82

Pa"8age4 tran45orted to de4tination+ Proof4 of deli7er!

4"anned and deli7ered 4"an


33/82

CURRENT MODEL E.ISTING WITH IN MAHARASHTRA

Blue Dart offer4 the "ountr!G4 mo4t "om5rehen4i7e "ommuni"ation4

te"hnolog! and "u4tomer 4oftware to 4u55ort "riti"al 4u55l!,"hain

di4triution demand4# Blue dart mainl! ha4 two o5eration4

INBOUND OPERATION2

The inound o5eration 4tart4 with re"ei7ing the 5a"8age4 or the

good4 from the out ound 4tation and "ome4 in to $UB and in hu the Dart

a5e: and the Dart 4urfa"e are handled ! the Blue Dart A7iation de5t# Dart

a5e: and the Dart 4urfa"e are 4"anned and ! the Blue Dart A7iation de5t#

Dart A5e: i4 rea"hing dire"tl! to the 45e"ified de4tination an!

where in Mahara4htra through road wa!4 or air wa!4 and will rea"h the

re45e"ti7e de4tination and get4 deli7ered ! the Blue Dart A7iation de5t

Dart 4urfa"e i4 45e"ifi"all! through road wa!4 and from hu it goe4

to the warehou4e4 and then it routed a""ording to the 45e"ified de4tination

through 7an4 or train4 or ! u4e4 ! the Blue Dart A7iation de5t throughout

Mahara4htra

Dome4ti" Priorit! 0DP3 are handled ! the Blue Dart e:5re44 and

Blue Dart A7iation de5t will 4"an it 0:,ra!3 and handle the 4hi5ment to Blue

Dart e:5re44 then the Blue Dart e:5re44 will further 4"an ea"h and e7er!

do"ument 0i#e# in 4"an and out 4"an3 and then 4egregate it a""ording to the

route and are 5ut in to the "an7a4 ag a""ording to the de4tination and

through 7an4 are deli7ered to the 7ariou4 4er7i"e "enter4 in Mumai and to

other 5art4 of Mahara4htra#


34/82

Thu4 the inound o5eration in Blue Dart i4 "arried out at the fa4t

5ha4e# Blue Dart A7iation de5t will "lear all the 4hi5ment with in -2 ,21 min

after the 4hi5ment i4 arri7ed and the! load the 4hi5ment4 in to the 4er7i"e

"enter4# Blue Dart e:5re44 i4 re45on4ile for the Dome4ti" Priorit! 0DP3 and

the! in 4"an it and out 4"an it and then load it to the 7an4 and 4end4 to

de4tination and again the! in 4"an it and out 4"an it and deli7er! o!4 deli7er

the good4 to the end "u4tomer thu4 the whole 5ro"e44 i4 "arried out in the

inound o5eration4 in the Blue Dart


35/82

C$%+tr "!, ?

C!*+%"1 Pr!(i'


36/82

Blue Dart i4 South A4iaG4 leading integrated air e:5re44 "arrier and

5remium logi4ti"4,4er7i"e4 5ro7ider# The! ha7e the mo4t e:ten4i7e Dome4ti"

networ8 "o7ering o7er ;+1 lo"ation4+ and 4er7i"e more than //1 "ountrie4

and territorie4 worldwide through their Sale4 allian"e with D$(+ the 5remier

gloal rand name in e:5re44 di4triution 4er7i"e4#

The "om5an! ha4 een re,"ertified a4 one among4t a handful of Indian

"om5anie4 to the new gloal ISO =11. , /111 4tandard4 for De4ign+

management and o5eration4 of "ountr!wide e:5re44 tran45ortation and

di4triution 4er7i"e4 within the Indian 4u,"ontinent and to international

de4tination4 4er7i"ed through multinational e:5re44 "om5anie4#

The Com5an! i4 South A4iaG4 leading air e:5re44 tran45ortation "om5an!and logi4ti"4 4er7i"e 5ro7ider and offer4 a "om5rehen4i7e range of 4er7i"e4

and 5rodu"t4 for oth dome4ti" and international 4hi55er4# Blue DartG4

"ontinuou4 "ommitment toward4 identif!ing and addre44ing the need4 and

"on"ern4 of the Cu4tomer4 ha4 enaled it to 5ro7ide unmat"hed 4tandard4 of

4er7i"e qualit! with o7er ==#=2H reliailit! le7el4 in the e:5re44 indu4tr!#

O7er the !ear4+ Blue Dart ha4 "ontinuou4l! e7ol7ed to meet the growing

demand4 of u4ine44 and "u4tomer4+ inno7ating new 5rodu"t4 and e:5anding

it4 networ8 and infra4tru"ture+ there! in"rea4ing it4 mar8et 4hare in the

"ountr!#

During the !ear under re7iew+ the "om5an! a"hie7ed !et another mile4tone

of handling .11+111 4hi5ment4 a da!# Al4o+ the "om5an! handled during the

!ear o7er / million 4hi5ment4+ weighing o7er >+111 ton4#

Their 7i4ion i4 to e4tali4h "ontinuing e:"ellen"e in deli7er! "a5ailitie4

fo"u4ed on the indi7idual "u4tomer# In 5ur4uit of 4u4tainale leader4hi5 in

qualit! 4er7i"e4+ the! ha7e e7ol7ed an infra4tru"ture unique in the "ountr!

toda!#

State,of,the,art Te"hnolog!+ indigenou4l! de7elo5ed+ for Tra"8 and Tra"e+

MIS+ ERP+ Cu4tomer Ser7i"e+ S5a"e Control and Re4er7ation4#

Blue Dart A7iation+ dedi"ated "a5a"it! to 4u55ort our time,definite morning

deli7erie4 through night freighter flight o5eration4#

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37/82

• A "ountr!wide Surfa"e networ8 to "om5lement our air 4er7i"e4

• arehou4e4 at .- lo"ation4 a"ro44 the "ountr! a4 well a4 onded

warehou4e4 at the ma6or metro4 of Bangalore+ Chennai+ Delhi+

Mumai+ %ol8ata and $!deraad

• ISO =11. , /111 "ountr!wide "ertifi"ation ! (lo!dG4 Regi4ter

ualit! A44uran"e for our entire o5eration4+ 5rodu"t4 and 4er7i"e4#

• E"ommer"e B/B and B/C initiati7e4 in"luding 5artnering with 4ome

of the 5rime 5ortal4 in the "ountr!#

Visi!"

To e the e4t and 4et the 5a"e in the air e:5re44 integrated

tran45ortation and di4triution indu4tr!+ with a u4ine44 and human

"on4"ien"e#N

The! "ommit to de7elo5+ reward and re"ogni


38/82

5ro7i4ion4 of Clau4e -= of the (i4ting Agreement with the Sto"8 E:"hange4#

It elie7e4 in 5ro7iding 4er7i"e4 through tran45aren"! in all it4 dealing4# It

elie7e4 Cor5orate *o7ernan"e i4 an im5ortant in4trument for 4hareholder4

return4 and 7alue enhan"ement#

Gi4i") Pri"#i+'s

• The! treat ea"h other fairl! and with re45e"t and dignit!

• The! en"ourage freedom in "ommuni"ation of thought4 and

idea4 in all our intera"tion4

• The! 7alue integrit! and we will e un"om5romi4ing in u5holding it

at all time4• The! en4ure that our PSP 0Peo5le Ser7i"e Profit3 5hilo4o5h! 4er7e4

a4 a dri7ing for"e ehind the 4u""e44 of our organi


39/82

• The! a7oid wa4te ! eing "on4"iou4 of the im5a"t of all our


40/82

Blue Dart Overview

Ds#ri+ti!" 9 South A4iaG4 5remier "ourier and integrateE:5re44 Pa"8age Di4triution Com5an!

B)%" O+r%ti!"s 9 &o7emer+ .=;

H%47%rtrs 9 Mumai+ India

R0"s 9 R4# -+/. million

;FY 3@@?,3@@3

N*br !( S$%r$!'4rs 9 -+.-

0As !" :r4 M%r#$ 3@@<

D!*sti# L!#%ti!"s 9 O7er .;+1 lo"ation4

Sr0i#4

I"tr"%ti!"%' Dsti"%ti!"s 9 More than //1 "ountrie4 and territorie4Sr0i#4 orldwide through 4ale4 allian"e with D

Air S++!rt 9 2 Boeing >;> freighter4

Gr!"4 S++!rt 9 ;+-/= 7ehi"le4

Nt=!r> 9 Dome4ti" hu49 Mumai+ Delhi+ BangaloChennai+ Erode+ $!deraad+ %ol8ata+ Ah

and *uwahati

International Outound *atewa!49Mumai+ Delhi and Chennai to Duai+ (

)ran8furt+ Bahrain+ $ong %ong and Sing


41/82

N*br !( s$i+*"ts 9 International9 1#2; millionH%"4'4

;FY 3@@?63@@< Dome4ti"9 -/#1/ million

N!, !( #!*+tr

Tr*i"%'s 9 O7er /+/-1 E,mail at ..- lo"ation4 a""e44ed !

;As !" -t$ D# 3@@< o7er /+-21 u4er4

T#$"!'!)1 9 Co4mat IITM+SMARTTM+Sho5Tra"8TM+Pa"8Tra"8TM+

MoileDartTM+Tra"8DartTM+MailDartTM+InternetDartTM+Shi5DartTM+

ImageDartTM

S"hedule a Pi"8,u5#+SE&TOR+CARESS

S$IE(D

P!+' F!r# 9 O7er -+111

W!r'4 Wi4 Wb 9 htt59FFwww#luedart#"om

A44rss

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42/82

Sr0i#s

E/+rss Sr0i#s

D!*sti# Pri!rit12

The 4er7i"e4 are 4u6e"t to their Term4 and Priorit!+ The

fa4te4t+ mo4t reliale+ door,to,door deli7er! 4er7i"e within

India and to Banglade4h+ &e5al and Bhutan for do"ument4

and 4mall 4hi5ment4 under ;/8g4 5er 5a"8age# The 45e"ial

enefit4 of thi4 4er7i"e are9

•Deli7er! to o7er .;+1 lo"ation4 in India

• )ree 5i"8,u5 from !our lo"ation

• Real,time Tra"8ing through the net+ 5ro7iding with information on

4hi5ment4 from 5i"8,u5 to deli7er!

• Regulator! Clearan"e4 for all State4 in India ta8en "are of ! our team

of 45e"iali4t4+ to re4ol7e !our regulator! requirement4#

•

)ree Com5uteri


43/82

the 4hi5ment4 through the Cu4tomer Ser7i"e and deli7er the 4hi5ment4 to the

Blue Dart A7iation Offi"e at the related air5ort#

Dart A5e: al4o offer4 !ou a further e"onomi"al o5tion of a Door,to,Air5ort 4er7i"e# One ma! oo8 the 4hi5ment4 at an! of the lo"ation4

4er7i"ed for thi4 5rodu"t to an! of the ma6or air5ort4 mentioned ao7e# The

Con4ignee would e required to "olle"t the 4hi5ment from the Blue Dart

A7iation offi"e at the "on"erned air5ort#

Dart A5e: offer4 the following enefit49

• ide Mar8et Rea"h

• Single,window Clearan"e

o Shi5ment4 are 5i"8ed,u5 from !our lo"ation+ tran45orted to

their de4tination+ 5ro"e44ed through the regulator! "hannel4 and

deli7ered to the "on4ignee#

R%'6ti* I"(!r*%ti!"

• On the 4tatu4 of the 4hi5 ment at all 4tage4 of tran45ortation+ through

the ad7an"ed tra"8ing 4!4tem# One ma! Tra"8 the 4hi5ment through

the net+ or Conta"t Blue Dart#

• Time,Definite Deli7er!

• )ree Proof of Deli7er! on Demand

One ma! u4e Tra"8ing or Conta"t Blue Dart for information on

date and time of deli7er! a4 well a4 name of re"i5ient# One "an al4o 7iew+

download and 5rint "o5ie4 of Proof of Deli7erie4 and Deli7er! "hallan4

of Dart A5e: 4hi5ment4#

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44/82

S+4

Ba"8ed ! the air networ8 night o5eration4 fo"u4ed on "arriage on

freight+ 4hi5ment4 are u5lifted the 4ame night for earl! morning

deli7erie4 at ma6or metro4#

F'/ibi'it1

Dart A5e: offer4 o5tion4 of Air5ort,to,Door and Door,to,Air5ort

deli7er! 4er7i"e4+ a5art from a Door,to,Door 4er7i"e

E#!"!*i#%'

Dart A5e: offer4 a "o4t,effe"ti7e logi4ti"4 4olution with time,ound

deli7erie4 that 5ro7ide "o4t,4a7ing4 in warehou4ing and in7entor!# Pri"e

)inder will 5ro7ide with the a55li"ale tariff for !our 4hi5ment#

D%rt Sr(%#'i" 2

Dart Surfa"eline i4 an e"onomi"al door,to,door+

ground di4triution 4er7i"e within India for

4hi5ment4 weighing .1 8g4 and ao7e# It offer4 a

"o4t,effe"ti7e logi4ti"4 o5tion for !our le44 time,

4en4iti7e 4hi5ment4+ with the following

7alue,added enefit49

Ti*6b!"4 D'i0r1

A fleet of 7ehi"le4 run to 5re,determined 4"hedule4 to 5ro7ide "ommitted

deli7er!#

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45/82

R)'%t!r1 C'%r%"#s

The team of 45e"iali4t4 will 5ro7ide with the "learan"e 4u55ort required to

en4ure a 4mooth deli7er!#

Pi#>6+ C!"0"i"#

One ma! Conta"t Blue Dart to 4"hedule a 5i"8,u5+ and !our 4hi5ment will

e 5i"8ed,u5+ tran45orted+ "leared through regulator! "hannel4 and deli7ered

to the "on4ignee+ while !ou are ale to re"ei7e u5dated information and

5roof of deli7er! on demand#

S#r S$i+*"ts

All the de4tination4 4er7i"ed ! Dart Surfa"e line are 4u55orted ! their own

warehou4e4+ manned ! trained 5rofe44ional4 to en4ure the 4afet! and

4e"urit! of !our 4hi5ment4#

E#!"!*i#%' T%ri((

All the4e enefit4 are a7ailale at "harge4 that 4u55ort 7alue,5ri"ing

S*%rt B!/2

Smart Bo: i4 a "on7enient+ e"onomi"+ 5a"8aging unit 5ri"ed to

in"lude a door,to,door deli7er! 4er7i"e within India# The unit4

"ome in / 4i


46/82

Fr +i#>6+

)rom the lo"ation# Conta"t Blue Dart to 4"hedule a 5i"8,u5 and 4u55l! of

S*%rt B!/ R%'6ti* Tr%#>i")

Through the net+ 5ro7iding with information on the 4hi5ment4 from 5i"8,u5

to deli7er!# One ma! al4o Conta"t Blue Dart for information on the 4tatu4 of

!our 4hi5ment4#

-, R)'%t!r1 C'%r%"#s

)or all State4 in India ta8en "are of ! team of 45e"iali4t4+ to re4ol7e the

regulator! requirement4#

3, Pr!!( !( D'i0r1

Confirming the date and time of deli7er! a4 well a4 the name of the

re"i5ient# One "an al4o 7iew+ download and 5rint "o5ie4 of Proof of

Deli7erie4 and Deli7er! "hallan4 of Smart Bo: 4hi5ment4#

:, Tr!b' Fr Sr0i#

Smart Bo: 5ro7ide4 5a"8aging+ a door,to,door+ troule,free deli7er!

4er7i"e and real,time information on the 4tatu4 of the 4hi5ment#

?, R)i!"%' Sr0i#s

Between India+ Banglade4h+ Bhutan and &e5al#

Blue Dart offer4 the fa4te4t+ mo4t reliale+ door,to,door

e:5re44 deli7erie4 for !our do"ument4 and 5a"8age4 to

"ountrie4 in theSAARC region through Regional

Priorit!#

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47/82

R)i!"%' Pri!rit12 D!#*"ts

;RPD.<

The mo4t de5endale and 4e"ure deli7er! for non,dutiale+ "riti"al and

im5ortant 4hi5ment4 4u"h a4 legal do"ument4 and tender4# The Blue Dart

En7elo5e 5ro7ide4 4e"ure and attra"ti7e 5a"8aging for !our do"ument4+

ro"hure4 and re5ort4 u5to 211gm4#

R)i!"%' Pri!rit12 N!" D!#*"ts ;RPDT<

)a4t reliale and 4afe door deli7erie4 for 4am5le4 and non,"ommeri"al

4hi5ment4# Currentl! a7ailale etween India and &e5al onl!#

FREIGHT SERVICES

Dome4ti" Air5ort,to,Air5ort9 Earl! morning

deli7erie4# (ate "ut,off4# Se"urit! "he"8ed at Blue

DartG4 warehou4e4 equi55ed with :,ra! ma"hine4#

&o "ooling 5eriod 0otherwi4e mandator! on

5a44enger airline43# )lown !Blue Dart A7iation etween the 2 metro air5ort4

of

Chennai+ Bangalore+ Mumai+ Delhi and %ol8ata# The ad7antage4 of an

air5ort,to,air5ort 4er7i"e are9

N! C!!'i")6Pri!4

All the Blue Dart A7iation warehou4e4 are equi55ed with ,ra! ma"hine4+

whi"h eliminate the ne"e44it! of the mandator! /- hour "ooling,5eriod

required for 4e"urit! rea4on4 for all air freight tran45orted within India

L%t Ni)$t Ct6!(( & E%r'1 M!r"i") D'i0ris

ith Blue Dart A7iationG4 night o5eration4+ 4hi5ment4 manufa"tured during


48/82

the da! "an "onne"t the night flight4 and e deli7ered at de4tination the ne:t

morning#

• C%+%#it1

Blue Dart A7iation i4 the onl! "argo o5erator with 4"heduled B>;>,/11

freighter 4er7i"e4 within India and "an offer a larger "a5a"it! than other

dome4ti" airline#

I"tr'i"9

Interline agreement4 with /1 international airline4#

)a"ilitate4 tran44hi5ment of "u4tom4,onded freight

from the4e airline4G gatewa!4+ enhan"ing mar8eting

5o44iilitie4 in offline "itie4 within India#

Blue Dart A7iation o5erate4 the onl! Boeing >;> freighter4 in India# The

freighter4 ha7e an ,5allet "onfiguration+ and o5eration4 are 4u55orted ! an

in,hou4e ground,handling and maintenan"e "a5ailit!+ a4 well a4 onded

warehou4e4 at all the on,line 4tation4+ and "om5an!,owned "argo handling

a44et4# ith qualified+ 5rofe44ionall!,trained 5er4onnel+ Blue Dart A7iation

i4 5o4itioned to offer the mo4t 4u5erior qualit! of 4er7i"e in the "ountr!

toda!#

The onded warehou4e4 with "u4tom4 5er4onnel fa"ilitate effi"ient

tran44hi5ment of "argo within India# Thi4 fa"ilit! ha4 enaled di4triution of

im5ort4 within the "ountr! and ha4 5ro7ided e:5ort4 a""e44 to and from the

gatewa!4 of international airline4# Thi4 5ro7ide4 international airline4 with a

"o4t,effe"ti7e o5tion to re4tri"t their on,line 4tation4 within India+ and

enhan"e their mar8eting 5o44iilitie4 at off,line lo"ation4 ! utili


49/82

international airline4 , Air Canada+ Air )ran"e+ Air India+ Air Mauritiu4+

Alitalia+ A4iana+ Briti4h Airwa!4+ Cargolu:+ Catha! Pa"ifi"+ China Airline4+

Da4 Air+ El Al I4rael Airline4+ Emirate4 S8! Cargo+ %(M Ro!al Dut"h

Airline4+ %uwait Airwa!4+ Polar Air+ Saudi Araian Airline4+ Singa5ore

Airline4+ Sri (an8an Airline4+ Swi44 Air+ South Afri"an Airwa!4+ atar

Airwa!4+ %en!a Airwa!4+ BMI and Etihad Airwa!4#

C$%rtrs9

Blue Dart A7iation o5erate4 the onl! Boeing >;>

freighter4 in India# The freighter4 ha7e an ,5allet

"onfiguration+ and o5eration4 are 4u55orted ! an

in,hou4e ground,handling and maintenan"e

"a5ailit!+ a4 well a4

onded warehou4e4 at all the on,line 4tation4+ and "om5an!,owned "argo

handling a44et4# ith qualified+ 5rofe44ionall!,trained 5er4onnel+ Blue Dart

A7iation i4 5o4itioned to offer the mo4t 4u5erior qualit! of 4er7i"e in the

"ountr! toda!#

Charter4 are o5erated on an ad,ho" a4i4# &ormall!+ "harter4 ha7e

een u4ed where timel! deli7erie4 of 4en4iti7e equi5ment or large load4 are

required# In the 5a4t+ Blue Dart A7iation ha4 o5erated "harter4 for "arriage of

T Equi5ment for the Mi44 orld Conte4t+ high,7alue T and Broad"a4ting

equi5ment for Cri"8et Mat"he4 around the "ountr!+ 5eri4hale Aqua"ulture+

Com5uter 5eri5heral4 and Ele"troni"4+ Emergen"! Equi5ment and largein7entor! for JIT 5lant4#

I"tr"%ti!"%' Sr0i#s2

)or international do"ument4 and 5a"8age4# A7ailale to // "ountrie4


50/82

worldwide# International 4er7i"e4 are 4u6e"t to the D$( , Term4 and

Condition4 of Carriage+ and the liailit! term4 in"or5orated#

• Blue Dart E:5re44 (imited+ through it4 International Sale4 allian"e with

D$(+ the Premier gloal rand name in e:5re44 di4triution 4er7i"e4+

offer4 D$( Do"ument E:5re44 0DO3+ D$( orldwide Pa"8age

E:5re44 0P3 and the Jumo Bo: 0Jumo Bo: , /2 8g4# and Jumo

Junior , .1 8g4#3+ a one,4to5 4hi55ing 5ro"e44 for reliale+ time,definite+

door to door deli7er! of international do"ument4 and 5a"8age4#

• The 4er7i"e offer4 a""e44 to //1 "ountrie4 and territorie4 worldwide and

the e:ten4i7e+ qualit! networ8 of Blue Dart and D$(# The 45e"ial

enefit4 of the International Ser7i"e4 are9

• A Con7enient Solution for !our Urgent+ International Do"ument4

Shi5ment4 Do"ument4 and 5a"8age4 will e 5i"8ed,u5 from !our

lo"ation+ "leared through "u4tom4 and deli7ered to !our "on4ignee#

• Cu4tom4 Clearan"e E:5erti4e

•S5e"iali4t4 "on7er4ant with "u4tom4 formalitie4 in India a4 well a4 in //"ountrie4

world,wide+ and 5re,"learan"e for 4hi5ment4 in tran4it a7ailale for mo4t

de4tination4+ en4ure effi"ient deli7er!#

• R%'6ti* Tr%#>i")

Through the net at www#luedart#"om+ for information on !our 4hi5ment4

at all 4tage4 of tran45ortation

A C!st6((#ti0 O+ti!"

The door,to,door 4er7i"e eliminate4 the need to retain a "learing agent and

arrange tran45ortation at de4tination for deli7er! to the Con4ignee#

P%#>%)i")

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51/82

D$( ha4 inno7ated a wide range of unique 5a"8aging to 5rote"t and

4e"ure !our do"ument4 and 4hi5ment4+ and enhan"e the rand 7alue of

!our 5rodu"t4#

D$( offer49

E/+rss D!#*"t ;DO.< 2

D$( E:5re44 do"ument i4 the fa4te4t+ tru4tworth! and mo4t 4e"ure wa! to

deli7er non,dutiale 4hi5ment4 4u"h a4 an8ing and legal do"ument4+

re5ort4+ 5ro5o4al4+ tender4+ et"# 'ou "an rel! on thi4 international 4er7i"e

• F%trs9

• Priorit! finan"ial indu4tr! 4er7i"e4# o State of the art information

4!4tem4# o S5e"iali


52/82

?, )a4te4t for international e:5re44 5a"8age4#

, State of the art information 4!4tem4#

, *loal "u4tom4 "learan"e leader#

, *loal mar8et leader for international e:5re44 5a"8age4#

T$ 8*b! B!/ & 8*b! 8"i!r B!/ 2

D$( Jumo Bo: and Jumo Junior are the original mar8et inno7ation4

for 7alue 5ri"ed+ flat fee international e:5re44# All the enefit4 of the

orldwide Pa"8age E:5re44 5lu4# The! offer low flat fee4 for 4hi5ment4

u5 to .18g and /28g and "on7enient uniquel! de4igned 5a"8aging to all

de4tination4 worldwide#

)eature49

• Unique ea4! to a44emle o:e4#

• Ste5 ! 4te5 "u4tom4 de"laration4#

• )ull D$( e:5re44 door to door 4er7i"e#

•

(ow flat fee for ea"h 8ilo o7er flat fee limit#

o Strong 5a"8aging and 4im5le

do"umentation


53/82

E6C!**r# I"iti%ti0

E60isi!"2

To enale gloal "onne"ti7it! to Blue DartG4 5re4ent and future

intera"ti7e te"hnolog! 4trength4+ for 7alue added 4olution4#

To fa"ilitate 4eamle44 integrated tran45ortation+ di4triution and

4u55l! "hain management+ from+ to and within the region+ there! in"rea4ing

7alue to our "u4tomer4 and 4hareholder4#

A4 a te"hnolog! leader in the u4ine44 of 4u55l!,"hain management in

the "ountr!+ Blue Dart E:5re44 (imited re"ogni


54/82

B' D%rt6DHL R'%ti!"s$i+

On the ./th Se5temer /11/+ Blue Dart and D$( 4igned a Sale4

Allian"e Agreement whi"h "ame into effe"t from the .4t O"toer /11/# The

Agreement i4 for duration of fi7e !ear4 on a 5rin"i5al to 5rin"i5al a4i4#

Blue Dart "ho4e to all! with D$( a4 it i4 the Q. international air

e:5re44 "om5an! in the world+ with 4u5erior hi,te"h on,ground

infra4tru"ture+ unmat"hed "ro44,order 45e"iali


55/82

C$%+tr "!,

DATA ANALYSIS AND

INTERPRETATION


56/82

DATA MINING

The term data mining de4"rie4 the "on"e5t of di4"o7ering 8nowledge from

dataa4e4# The idea ehind data mining i4 the 5ro"e44 of identif!ing 7alid+ no7el+

u4eful+ and ultimatel! under4tandale 5attern in data# Similar to traditional mining

where we 4ear"h eneath the 4urfa"e for 7aluale ore+ data mining 4ear"he4 large

dataa4e4 for indi45en4ale information for managing an organi


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". Model

On the a4i4 of the otained data the model i4 "on4tru"ted whi"h hel54 in

im5ro7ing the effi"ien"! of the "urrent model# )ollowing i4 the 4te5,!,4te5 5ro"e44 of

tailored logi4ti"4+ whi"h i4 u4ed for the 5ro"e44 of de"i4ion ma8ing in thi4 5ro6e"t#

#low "$art or t$e %ro"e o %ro'ra(

Colle"t the data S5ilt and grou5 in term4 E4timate the time required

of 4er7i"e4 for the ea"h 4er7i"e

Com5are and "he"8 E4timate the numer E4timate the time required toe"onomi"all! fea4ile required for tran45ortation rea"h the hu

If not for Individual) "he"8 for If !e4 A""e5t the model if

"omination fea4ile fea4ile

If no Re7i4e the model

to de4ired le7el

Thu4 a""ording to the ao7e 45e"ified flow "hart it i4 o4er7ed and e4timated that

there i4 dela! in the getting the material4 and 5ro"e44ing it from the 5i"8 u5 5oint to the

hu to de4tination# )urther it i4 identified that the ma6or 5art of the time i4 dela!ed !

the em5lo!ee4 in getting the 4hi5ment from the 5i"8 5oint to the 4er7i"e "enter4 and

there i4 dela! in entering the detail4 of the "u4tomer e"au4e of the wired ar "ode

4"anner# Bar "ode 4"anner doe4 not 5erform all the fun"tion4+ and the4e data are feed

manuall!

Thu4 the new model4 whi"h are de7elo5ed are a4 follow4 whi"h ma! e more

effi"ient and effe"ti7e than the 5er7iou4 model#


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SUGGESTED MODEL FOR OPERATIONS IN BLUE DART

M!4' (!r t$ I"b!"4 O+r%ti!"s

Domestic Priority

INBOUND OPERATION

Container re"ei7ed in inound Station !

air or road ;HUB<

Container unloaded and 5a"8age4 are4orted and 4"anned 0:,ra! 4"an3

Pa"8age4 tran45orted to 7ariou4 4er7i"e

"enter4 0Dome4ti" Priorit!3

ITP( U(S P&' C*M J&R APT ,, &th

Container and 5a"8age4 are 4orted and 4"anned+ Auto 4"anloaded into 7an4 or to motor "!"le

Pa"8age4 tran45orted to de4tination 45e"ified

Deli7ered to "u4tomer


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DART APEX

INBOUND OPERATION


air or road ;HUB<

Container unloaded and 5a"8age4 are

4orted and 4"anned

Pa"8age4 tran45orted dire"tl! from $UB to

4er7i"e "enter4 0Dart A5e:3 7ia roadFair

Container and 5a"8age4 are 4orted andAuto 4"an4"anned+ loaded into 7an4

A B C D E ),,

&th



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DART SURFACE

INBOUND OPERATION


air or road ;HUB<

Container unloaded and 5a"8age4 are

4orted and 4"anned

Pa"8age4 tran45orted dire"tl! from $UB to

4er7i"e "enter4 0Dart Surfa"e3 7ia roadFair

Tran45orted to ware hou4e4 and then to S"anning

different 4er7i"e "enter4

A B C D E ) ,, &th

Container and 5a"8age4 are 4orted andAuto 4"an4"anned+ loaded into 7an4

Pa"8age4 tran45orted to de4tination



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M!4' (!r Ot B!"4 O+r%ti!"

OUTBOUND

OPERATION

Courier re"ei7e4 order and

arri7e4 at 4hi55er and the

Pa"8age i4 4"anned and

tran45ort to 4er7i"e "enter4

Pa"8age4 are 4orted

and 5la"ed in

"ontainer in the

4er7i"e "enter4

Container tran45orted

to $UB ! road

through 7an4 or other

mean4

Container unloaded at

hu Pa"8age4 4orted+

4"anned and reloaded

into "ontainer4 0:,ra!3

Container tran45orted

to 45e"ified 4er7i"e

"enter4 ! air or road

Container unloaded in

4er7i"e "enter4 and

5a"8age4 are 4orted

and 4"anned+ loaded

into 7an4

Pa"8

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e

4

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r

a

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4

5

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4

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a

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d


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deli7

ered

S+r

Tr%#>

r

Auto4"an

d. Ae(e*t

A4 the model i4 read! the

ne:t 4te5 eing a44e44ment+ whi"h

"ould indi"ate the 4u5eriorit! of

thi4 model o7er the 5re7iou4

model#


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MA8OR FINDINGS OF PRO8ECT

The ma6or finding4 in Blue Dart are 5ointed out a4 follow49

Blue Dart ha4 the effi"ient model with them ut the! are dela!ed due to

the ineffi"ient u4e of te"hnolog!#

Blue Dart i4 dela!ed in entering the data a4 the! ma8e u4e of the ar "ode

4"anner to 4"an ea"h and e7er! do"ument#

Blue Dart i4 4"anning for two time4 one i4 in 4"an and the other i4 out

4"an whi"h will ta8e more time#

Blue Dart i4 not mu"h dedi"ated front end em5lo!ee4 and the! are not

5ro5erl! trained#

$u i4 too awa! from the 4er7i"e "enter4 whi"h in turn ma8e4 4hi5ment4

to e deli7ered get4 dela!ed#

Blue Dart ha4 lower numer of 4er7i"e "enter4#

Blue Dart ha7e traditional logi4ti"4 model and the! 4hould tr! to ado5t

new te"hnolog! whi"h gi7e4 them etter re4ult and in"rea4e effi"ien"! in

deli7er!#

Blue Dart i4 deli7ering the 4hi5ment4 to metro "itie4 with in one da! ut

to other 5art4 of %arnata8a the! ta8e two da!4 to deli7er the good4#

Blue Dart i4 not fo"u4ing mu"h on the late deli7er!

Blue Dart ha7e quiet effi"ient ;P(+o7er night tran45ortation+ ne:t da!deli7er!

Blue Dart ha4 "reated a good rand in the mind4 of the "u4tomer

Blue Dart i4 utili P4 of 4er7i"e4 mar8eting mi: to full e:tent

Blue Dart 5ro7ide4 ta8ing order4 o7er tele5hone+ 5i"8ing u5 5a"8age4 at

the 4hi55er4 lo"ation+ tra"8ing the 4hi5ment4 et"#


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C$%+tr N!,

Fi"4i")s S))sti!" %"4 C!"#'si!",


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Fi"4i")s

The Indian logi4ti"4 indu4tr! i4 going through a tran4formation# The

4e"tor will 4ee an un5re"edented growth in the "oming !ear4 with

im5ro7ed infra4tru"ture and a uniform ta: 4tru"ture# Thi4 will im5ro7e

logi4ti"4 5erforman"e and ring down o7erall 5rodu"t "o4t ma8ing Indian

5rodu"t4 gloall! "om5etiti7e#

Mo4t of the damage4 while tran4hi5ment o""ur4 due to im5ro5er

5a"8aging+ a4en"e of "u4hioning material+ im5ro5er 4i


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)oot 5rinting 5ro"e44 i4 not done 5ro5erl! 4o that i4 7er! diffi"ult to 8now

the 4tatu4 of deli7er and "ooling hour#

Pro5er training to all le7el em5lo!ee4 to e gi7en for 4mooth fun"tioning#


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S))sti!"

*ati 4hould e:5and it4 di4triution networ8 ! 4etting u5 more outlet4 in

5rime lo"ation4 whi"h will in"rea4e it4 re7enue4 and al4o in"rea4e4 the

rand 7i4iilit!#

*ati4 7ehi"le4 on road are a good mode of 5romotion+ ut it 4hould 4te5

u5 it4 5romotion effort4 ! aggre44i7el! 5romoting it4 4er7i"e4 through

4ign oard4+ hoarding4 and media ad4# It 4hould 4u55ort it4 outlet4 to

5romote the 4er7i"e4 of *ati in their lo"alit! ! 5ro7iding adequate

5romotional material#

hat I ha7e o4er7ed in the4e da!4 we ha7e generall! DEPS0 Damage4+

E:tra+ Pilferage+ Shortage3 5rolem in 4hortage and e:tra# hile we are

4ending the do"8et4 from here we 4hould ha7e a "he"8 out 5ro"e44#

*ati ha4 adequate mar8et 5enetration a4 "om5ared to other "om5anie4 in

"argo u4ine44# So the "om5an! 4hould fo"u4 on it4 "argo u4ine44 and

e:5and it4 4hare of the 5ie#

*ati ha4 7er! little "om5etition in "argo and e:5re44 di4triution 4er7i"e4

and the "om5an! 4hould fo"u4 on thi4 4egment#


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L%r"i") !( St4"t (r!* +r!9#t

The logi4ti"4 indu4tr! i4 a 7er! "om5etiti7e one with a large numer of international 5la!er4 ha7ing 5re4en"e in man! "ountrie4#

(ogi4ti"4 i4 a "hannel of the 4u55l! "hain whi"h add4 the 7alue of time

and 5la"e utilit!#

I under4tand Tran45ortation ha4 "on7erged the gloe? it ha4 rought

5eo5le together+ a""elerated and gloali4ed trade and "ommer"e#

Tran45ortation i4 the a"8 one of an! e"onom!# Though de7elo5ment4 in

the field of Information Te"hnolog! ha7e 4ignifi"antl! redu"ed the need

for 5h!4i"al mo7ement+ tran45ortation 4till 5la!4 a ma6or role in the

mo7ement of good4 and 5eo5le#

There are a large numer of organiH3 i4 the 5referred 5la!er in logi4ti"4

4er7i"e4 for "argo u4ine44 and Safe:5re44 0/.H3 i4 it4 neare4t

"om5etitor# But when it "ome4 to "ourier 4er7i"e4 it ha4 man! "om5etitor4

li8e DTDC+ Blue Dart and )ir4t )light#


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C!"tribti!" t! H!st Or)%"i5%ti!"

Parti"i5ated in the training of SS 0Ser7i"e qualit!

Standardi


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C!"#'si!"

*ati mu4t de7elo5 relation4hi5 with Retailing for de7elo5mentof Retail u4ine44#

• hi"h will hel5 the "om5an!9

•

To e4tali4h and maintain long term ond4 with "u4tomer4+rather than a"t a4 if ea"h 4ale4 tran4a"tion i4 a "om5letel! new

en"ounter#

Com5an! mu4t "on"entrate on the total retail e:5erien"e and

whi"h hel54 in generating more u4ine44#

Sta! in tou"h with "u4tomer4#

Promotional )o"u4,


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Bib'i!)r%+$1

Boo84 9,

• Su55l! Chain Management in India9 Prolem4 and Challenge4 ! rat+ P

• (ogi4ti"4 Indu4tr!9 *loal and Indian Per45e"ti7e4#

• A Sur7e! of the Third,Part! (ogi4ti"4 0;P(3 Ser7i"e Pro7ider4 in India#

• *ati (td Annual Re5ort /1.;,.-#

e4ite49,

www#gati#"om

www#wi8iedia#org

www#google#"om

http://www.gati.com/http://www.wikiedia.org/http://www.google.com/http://www.gati.com/http://www.wikiedia.org/http://www.google.com/


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A""/r

ue4tionnaire for Sur7e!

.3 &ature of lo"ation

a3 Commer"ial 3 A"ademi" "3 Re4idential d3 In4titutional e3 Indu4trial

/3 I4 the outlet "om5an! owned or out4our"ed

a3 Com5an! Owned 3 Out4our"ed

;3 hat are the 5rodu"t4F4er7i"e4 other than logi4ti"4 eing offered at the outlet

-3 hat are the 4ale4 0from logi4ti"43 5er month

23 hat i4 the Courier and Cargo u4ine44 ratio

3 hat i4 the Ca4h and Credit u4ine44 ratio

>3 hat i4 the Dome4ti" and International u4ine44 ratio

3 I4 the oo8ing done online or offline

a3 Online 3 Offline

=3 $ow man! 5er4on4 are em5lo!ed in the outlet

a3 One 3 Two "3 Three or more

.13 hat i4 the oo8ing timing

..3 hat are !our ma6or fun"tion4

a3 Boo8ing 3 Pi"8u5 "3 Storage d3 Di45at"h e3 Deli7er! f3 Other

./3 I4 the 5i"8u5 and deli7er! done ! 4elf or the "om5an!

a3 Self 3 Com5an! "3 Third Part!


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.;3 ho are !our "om5etitor4 in Courier u4ine44

a3 Blue Dart 3 DTDC "3 )ir4t )light d3 O7ernite E:5re44 e3 Profe44ional

f3 h! do !ou thin8 4o

.-3 ho are !our "om5etitor4 in Cargo u4ine44

a3 A)( 3 Blue Dart "3 Safe:5re44 d3 T&T e3 PS f3 Other4 045e"if!3

g3 &one

.23 h! do !ou thin8 4o

.3 hat i4 the infra4tru"ture and 4u55ort eing offered ! the "om5an!

.>3 $ow do !ou handle "u4tomer "om5laint4

.3 ho do !ou "ommuni"ate with

a3 Area 4ale4 5er4on 3 Ser7i"e 5er4onnel "3 Retail Manager

d3 Ser7i"e Manager e3 Cu4tomer 4er7i"e e:e"uti7e f3 Other

.=3 $ow do !ou "ommuni"ate with the "om5an!

a3 Moile 3 e,mail "3 Per4onal i4it4 d3 Through Sale4 for"e

/13 hat are the in"enti7e4 eing 5ro7ided ! the "om5an!

/.3 hat i4 !our e:5erien"e with the 4ale4 for"e and other em5lo!ee4 of the

"om5an!

a3 er! ad 3 Bad "3 O% d3 *ood e3 er! good

/;3 hat 4hould e done ! the "om5an! to in"rea4e 4ale4

/-3 An! 4ugge4tion4


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SCM project on Blue dart

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