Scientific rigour is worth melting for MRS Annual Conference 2016

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@LoveStats@PeanutLabsMedia

Scientific rigour is worth melting for

Presented by Annie PettitChief Research Officer at Peanut Labs,

a Research Now Group Company .

@PeanutLabsMedia @LoveStats

Social Olaf Aggressive Elsa Economic Anna

Do you trust me if I tell you my factor analysis identified three groups of people?

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Except my

scree plot said

2

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This is what two factors looks like.

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Except that the

Eigenvalues say

5

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This is what five groups looks like

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But wait. My

cumulative variance

says 6

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This is what six factors looks like.

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Show me your proof!

Let me decide for

myself

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Infographics are cute.Not readable!

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Written and launched a survey within 24 hours

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#NothingToBeProudOf

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Asked for hundreds of pages of crosstabs

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#NothingToBeProudOf

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Shown 2 decimal places with a 5 point scale

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#NothingToBeProudOf

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Recommended taking action on a result with MOE of 10 points

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#NothingToBeProudOf

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@PeanutLabsMedia @LoveStats

@PeanutLabsMedia @LoveStats

Thank you!

Annie PettitChief Research Officer

[email protected]/in/AnniePettit/

facebook.com/AnniePettittwitter.com/LoveStats

Jonathan CheriffDirector of Sales & [email protected]

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