Top Banner
The Science of Twitter How to get more followers and ReTweets. Dan Zarrella Social Media Scientist
51
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Science Of Twitter 2013

The Science of TwitterHow to get more followers and ReTweets.

Dan Zarrella

Social Media Scientist

Page 2: Science Of Twitter 2013

#TwitterSci

Page 3: Science Of Twitter 2013
Page 4: Science Of Twitter 2013
Page 5: Science Of Twitter 2013
Page 6: Science Of Twitter 2013

Takeaway: Twitter is key for

all forms of online marketing

and communications.

Page 7: Science Of Twitter 2013
Page 8: Science Of Twitter 2013

Takeaway: Take the time to

fill out your profiles.

Page 9: Science Of Twitter 2013
Page 10: Science Of Twitter 2013

Takeaway: Tell people

Why they should follow you.

Page 11: Science Of Twitter 2013
Page 12: Science Of Twitter 2013
Page 13: Science Of Twitter 2013

Takeaway: Don’t rely on

conversation to build reach.

Page 14: Science Of Twitter 2013
Page 15: Science Of Twitter 2013
Page 16: Science Of Twitter 2013

Takeaway: Share interesting

links to build reach.

Page 17: Science Of Twitter 2013
Page 18: Science Of Twitter 2013

Takeaway: It is difficult to

over tweet.

Page 19: Science Of Twitter 2013
Page 20: Science Of Twitter 2013
Page 21: Science Of Twitter 2013

Takeaway: Stop talking

about yourself.

Page 22: Science Of Twitter 2013
Page 23: Science Of Twitter 2013

Takeaway: Don’t be a

Debbie Downer.

Page 24: Science Of Twitter 2013
Page 25: Science Of Twitter 2013

Takeaway: For more clicks,

Tweet slower.

Page 26: Science Of Twitter 2013
Page 27: Science Of Twitter 2013

Takeaway: Experiment with

longer Tweets.

Page 28: Science Of Twitter 2013
Page 29: Science Of Twitter 2013

Takeaway: Try putting your

Links 25% of the way into

Tweets.

Page 30: Science Of Twitter 2013
Page 31: Science Of Twitter 2013

Takeaway: Action words

get more clicks.

Page 32: Science Of Twitter 2013
Page 33: Science Of Twitter 2013
Page 34: Science Of Twitter 2013
Page 35: Science Of Twitter 2013

Takeaway: For more clicks:

Tweet later in the day

and week.

Page 36: Science Of Twitter 2013
Page 37: Science Of Twitter 2013
Page 38: Science Of Twitter 2013

Takeaway: Experiment with

Friday afternoons for more

Retweets.

Page 39: Science Of Twitter 2013
Page 40: Science Of Twitter 2013

Takeaway: Try words like

“you,” free” and “new.”

Page 41: Science Of Twitter 2013
Page 42: Science Of Twitter 2013

Takeaway: Don’t be boring.

Page 43: Science Of Twitter 2013
Page 44: Science Of Twitter 2013

Takeaway: Links get

Retweeted.

Page 45: Science Of Twitter 2013
Page 46: Science Of Twitter 2013

Takeaway: Headlines are

as important as bodies.

Page 47: Science Of Twitter 2013
Page 48: Science Of Twitter 2013

Takeaway: Don’t forget

Social calls-to-action.

Page 49: Science Of Twitter 2013
Page 50: Science Of Twitter 2013

Takeaway: Tweet news

or say things in a new way.

Page 51: Science Of Twitter 2013

Dan Zarrella@DanZarrella