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Science of sales intelligence

Jul 15, 2015

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Page 1: Science of sales intelligence

Presented by

Page 2: Science of sales intelligence

“Chance favors the prepared

mind.”Louis Pasteur

Page 3: Science of sales intelligence

“Today's crazy-busy prospects tolerate no fools. They won't waste one iota of their precious time with salespeople

who lack knowledge of their business.

So is preparation important? Only if you want to be successful.”

Jill KonrathAuthor of SNAP Selling and Selling to Big Companies

Page 4: Science of sales intelligence

“The productivity leverage from good call planning and execution can be tremendous. Even more important,

using the time customer's time more efffectively creates great value. The

customer's time is precious, great call planning and execution uses their

time very well.”

David BrockPresident at Partners In EXCELLENCE

Page 5: Science of sales intelligence

Joanne Black

“Salespeople who prepare are salespeople who win. Preparation means gathering sales intelligence

about your prospect. More importantly, it means preparing to

answer the question: “Why should I work with you.”? Talk metrics and the

ROI clients get from your solution. That’s what they care about and that’s

why you’ll win the deal.”

Joanne BlackReferral Sales Training and Keynote Speaker for No More Cold Calling

Page 6: Science of sales intelligence

Sales Intelligence

Summary

28.4% average year-over-year increase in total company revenue

Average of companies who deploy Sales Intelligence

4% average year-over-year increase in total company revenue

Average of companies who do NOT deploy Sales Intelligence

Aberdeem Report

Page 7: Science of sales intelligence

Sales TodayIs all that data helping

Page 8: Science of sales intelligence

YOUR SALES TEAM IS WASTING TIME

RESEARCHING – TIME IS OF THE ESSENCE!

The Problem

Page 9: Science of sales intelligence
Page 10: Science of sales intelligence

5.4 phone attempts

3.7 email attempts

2.7 voicemail attempts

Credit: Streamlining the Top of the Funnel

Before even connecting to a

potential client!

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Find the cluesCustomers are leaving clues online.

Page 13: Science of sales intelligence

SALES INTELLIGENCE CUTS DOWN THAT TIME

RESEARCHING SO SALES REPS CAN SPEND

MORE TIME SELLING

The Solution

Page 14: Science of sales intelligence

“Using InsideView, we have reduced the time for our new sales reps to be fully productive by 50%. We have accelerated our customer acquisition rates and increased our incremental customer lifetime value by $500K”.”Tina Babbi, Vice President Sales and Service Operations

“InsideView significantly accelerates account research with one-stop-shop access to prospect data and enables more relevant customer engagement with alerts on compelling business events.”Michelle Coolican, Business Development Manager

“InsideView has helped us greatly improve our sales effectiveness. In doing so, we have been able to halve our research time, triple our call-to-opportunity ration, and generate more than 20% more opportunities.” Mark Stock, Sr. Director of Sales

Page 15: Science of sales intelligence

Personal Information is everywhere

Page 16: Science of sales intelligence

Sales Intelligence gives you

People, not Contacts

Page 17: Science of sales intelligence

Screenshot of InsideView

Page 18: Science of sales intelligence

Who your prospect is…What is their direct

contact information…

Screenshot of InsideView

Page 19: Science of sales intelligence

Screenshot of InsideView

Page 20: Science of sales intelligence

Screenshot of InsideView

Page 21: Science of sales intelligence

Screenshot of InsideView

Page 22: Science of sales intelligence

Screenshot of InsideView

Page 23: Science of sales intelligence

YOU’RE THROWING EVERYTHING AGAINST

THE WALL TO SEE WHAT STICKS

The Problem

Page 24: Science of sales intelligence

92% of prospects don’t

make a meeting when cold-

called or emailed by a sales

rep

Study by Kenan-Flager School of

Business at the University of North

Carolina

Page 25: Science of sales intelligence

What kind of

information are

sales reps

looking for

before a call??

Page 26: Science of sales intelligence
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74% Executives/people

information

Page 28: Science of sales intelligence

74%

69%

Executives/people information

Targeted company details, financial, competitors

Page 29: Science of sales intelligence

74%

69%

57%

Executives/people information

Targeted company details, financial, competitors

Contextually relevant news

Page 30: Science of sales intelligence

74%

69%

57%

53%

Executives/people information

Targeted company details, financial, competitors

Contextually relevant news

Analyst data on industries, trends or technologies

Page 31: Science of sales intelligence

74%

69%

57%

53%

44%

Executives/people information

Targeted company details, financial, competitors

Contextually relevant news

Analyst data on industries, trends or technologies

User-generated content

Aberdeem Report

Page 32: Science of sales intelligence

How do you find all

of this information?

Page 33: Science of sales intelligence

SALES INTELLIGENCE PREPARES YOUR SALES

TEAM BY FINDING ALL OF THE ESSENTIAL CONTENT

NEEDED TO MAKE AN EFFECTIVE SALES CALL

The Solution

Page 34: Science of sales intelligence

Empower Your Sales Team

With The Right Tools

Page 35: Science of sales intelligence

Sales Intelligence filters all of

that DATA

Page 36: Science of sales intelligence
Page 37: Science of sales intelligence

Phone: (415) 728-9300

Social Media & News

Page 38: Science of sales intelligence

Phone: (415) 728-9300

Revenue: $10 million

Social Media & News

Company Management

Page 39: Science of sales intelligence

Phone: (415) 728-9300

Revenue: $10 million

Social Media & News

Company Management

Address:

Number of Employees

Page 40: Science of sales intelligence

Screenshot from InsideView

Page 41: Science of sales intelligence

Screenshot from InsideView

Company Intelligence – Who, What and Where is the Company?

Page 42: Science of sales intelligence

YOU’RE NOT PREPARED – YOU HAVE

TOO MUCH DATA

The Problem

Page 43: Science of sales intelligence

“Data has a very short lifecycle.

When looking at address information

only, we find that the USPS processes

43 million permanent change-of-

address orders each year.” [source]

Page 45: Science of sales intelligence

As a Sales Manager, this

should keep you up all night

Page 46: Science of sales intelligence
Page 47: Science of sales intelligence

Grinding Data?Are you just

Page 48: Science of sales intelligence

Intelligence?Or using

Page 49: Science of sales intelligence
Page 50: Science of sales intelligence

Now Bloomberg is aThe Solution

Companies who use Sales intelligence find more

accurate and up-to-date information

Page 51: Science of sales intelligence

Data Quality and Age

by Company Class

45%

40%

17%

45%

42%

40%

43%

18%

10%

Sales Intelligence Integrated

Industry Average Data

Laggard

Highly accurate data with some

minor gaps

OK data but nothing to brag about

Reps handle most intelligence collection or

no organized data/contacts

Aberdeen Report

Page 52: Science of sales intelligence

Data Quality and Age

by Company Class

45%

40%

17%

45%

42%

40%

43%

18%

10%

Sales Intelligence Integrated

Industry Average Data

Laggard

Highly accurate data with some

minor gaps

OK data but nothing to brag about

Reps handle most intelligence collection or

no organized data/contacts

Aberdeen Report

Page 53: Science of sales intelligence

Data Quality and Age

by Company Class

45%

40%

17%

45%

42%

40%

43%

18%

10%

Sales Intelligence Integrated

Industry Average Data

Laggard

Highly accurate data with some

minor gaps

OK data but nothing to brag about

Reps handle most intelligence collection or

no organized data/contacts

Compared to the 83% of companies who did not

integrate sales intelligence and saw OK to no

organized data

Aberdeen Report

Page 54: Science of sales intelligence

Organized, Relevant & Integrated

Page 55: Science of sales intelligence

My Employer Target Company

Gerald S. CasilliBoard Member -InsideView Also Works at

Xactly Corporation(Board Member)

Team Previous Employer Target Company

Cory AyresFormer, Salesforce.com Now Works at

Xactly CorporationDirector, Corp Sales

Connection via Greg Volm

Smart Connections – Identify

entry points

Smart Records – Close the loop

Daily Summary Alert

Acquisitions

Xactly, Inc – Xactly to Acquire CentiveXactly Corporation today announced it has acquired the Lowell, MA-based company Centive to become the software industry’s largest ….

Smart Agents –

Delivered via

Email

Page 56: Science of sales intelligence
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Page 58: Science of sales intelligence

Check out one of these two

videos about Insideview

2 minute demo

about the product

2 minute video

about InsideView

and

Sales Intelligence

Page 59: Science of sales intelligence

Want to know

more about

Sales

Intelligence?

Page 60: Science of sales intelligence

Try out

InsideView

FREE

Check out our website! – www.insideview.com