Schulz

Why Your Smiling Face Is One Of Your Best SEO Tools

Matt Schulz

Editor In Chief, InvestingAnswers.com

FINCON 2013

What Is Authorship?

For Google: A way to identify – through code and social media -- the best content from the best writers and make sure it gets noticed.

For writers: A way – through code and social media -- to connect your identity to your content on the Internet and get noticed.

When It Works

• Higher clickthroughs• Greater name exposure• More page views• And – someday, maybe – higher

search rankings

Where It’s Going

Higher Overall Search Rank

Higher Author Rank

Quality Authors

So How Does It Work?

Google Plus Profile

• Profile should include:• Name (matches bylines)• Headshot (No logos) • A short bio• Links to sites you write for

(in “Contributor to” section)• Your +1s

How To Do It

• By email• By Wordpress or other CMS widget• By HTML

“Rel=author”

“Contributor”

Article page

Google+profile page

Website home page

By Email

• Plus.Google.com/authorship• Needs:

• A profile with a headshot• An email address with the domain of the site

in question• Content on that site with your byline that

matches your G+ name

• Works best for single-author sites

By Wordpress

• Recommended• SEO by Yoast

• http://yoast.com/wordpress/seo/• http://wordpress.org/plugins/wordpress-seo/

• All in One SEO Pack• http://wordpress.org/plugins/all-in-one-seo-

pack/

By HTML… Option 1

• <A HREF=https://plus.google.com/103015186850779507370” rel=“author”>Matt Schulz</A>

OR

• <A HREF=https://plus.google.com/103015186850779507370?rel=author”>Matt Schulz</A>

“Rel=me”

Article page

“Rel=author”

“Contributor”

Article page

Google+profile page

Author bio page

Rel=“me”

By HTML… Option 2• On article page: <A HREF=http://

www.yoursite.com/author/mattschulz” rel=“author”>Matt Schulz</A>

• On author page: <A HREF=https://plus.google.com/103015186850779507370” rel=“me”>Matt Schulz</A>

OR

• On article page: <A HREF=http://www.yoursite.com/author/mattschulz?rel=author”>Matt Schulz</A>

• On author page: <A HREF=https://plus.google.com/103015186850779507370?rel=me”>Matt Schulz</A>

Check Your Work

• http://www.google.com/webmasters/tools/richsnippets

• INSERT IMAGE

Check Your Stats

• Webmaster Tools

Any Questions?

THANK YOU!

@[email protected]