NINE SCHOOLS OF THOUGHT IN STRATEGIC MANAGEMENT A school of thought is understood to be the range of thought of a specific group of researchers, which has crystallized within the field of strategic management (Brown, 1993). School of thought are divided into two category : Prescriptive Descriptive
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NINE SCHOOLS OF THOUGHT IN STRATEGIC MANAGEMENT
A school of thought is understood to be the range of thought of a specific group of researchers, which has crystallized within the field of strategic management (Brown, 1993).School of thought are divided into two category :
Prescriptive
Descriptive
PRESCRIPTIVE SCHOOL
Prescriptive schools focus on more the process of strategy
making rather than the contents of the strategy where they
are the only strategy maker in the organization and made
without the help of any non conscious intuition. (MacBeath,
2008). Prescriptive divided into three categories, which are:
Design
Planning
Positioning
THE DESIGN SCHOOL (ANDREWS, 1965)
The ‘design’ school is responsible for the development of the