School Library Marketing

Marketing

M i c h e l l e L . C a t e s [email protected] @LeaderLibrarian

“Marketing: A philosophy whose main function is

Providing Customer Satisfaction”

Norma LaVigne Direct Response Marketer

You are asking your audience to respond in a specific way.

Promotion

1. Unique Selling Proposition

What benefit will your library program give me that I cannot get anywhere else?

2. Appeal to Emotion

Let them picture themselves taking advantage of your proposition. Try testimonials & quotes.

3. Pile on the Evidence

•  Florida Standards •  Research •  Features

4. Call to Action…

And Why! We will help you find the best sources for your project…

And you will find your best grade.

How do I launch a large-scale program?

Principal May – August

Benefits & Approval

Team Leaders September

Benefits & Timing

Teams September

Benefits, Standards, Project Development

If its a new program, faculty meeting presentation

Supported by frequent e-mails: tips, updates and accolades

•  Relationship Marketing:

5 short, engaging contacts better than

1 long presentation

•  Don’t be afraid to be exciting

•  Promise to teach them something

•  Teachers don’t have time to read?

They also don’t have time to create.

Benefit, Benefit, Benefit