Schneider Associates Launch of the Week: Amazon Go!

Week of December 13, 2016

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The Launch

• December 5, 2016• Very low-key• Promotional video• FAQ’s• Alert shopper when the brick and mortar is open to the public

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Just Walk Out Technology

It describes the technology as using:•  Chip and weight sensors•  RFID•  Artificial Intelligence•  Deep Learning Algorithms

Amazon filed the patent more than two years ago

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Reception

What’s Happening Now?

We wait…•  Expected public launch is

early 2017

•  Currently Amazon Go is in beta testing mode for Amazon employees only

•  Currently, the only store in Seattle Amazon Headquarters

Image Source: http://blogs-images.forbes.com/bradthomas/files/2016/12/amazon-300x167.jpg?width=960