Schibsted Classified Media Spain - Schibsted Next

THE FUTURE IS HERE TODAY FRODE NORDSETH CEO Schibsted Spain

SCHIBSTED SPAIN

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To be the marketplace that improves people's lives

SCHIBSTED SPAIN

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HOW TO SUCCEED WITH SCHIBSTED SPAIN

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3 TRENDS IN THE ADVERTISING INDUSTRY

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1. THE MARKETPLACE ON ALL CHANNELS The users are on all devices, and we have to present your message in all formats.

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The majority of display sales in US are going to be programmatic (73%) or bid based (52% RTB) by 2017, and the same trend is for Spain. ”The digital transformation has changed how we buy media. Programmatic marketing – campaigns deployed according to parameters set by software and algorithms – has given advertisers the ability to reach a global market using automated and targeted trading more efficiently and more effectively than ever before.

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■ Focus on performance

■ Focus on measuring and optimizing

■ Focus on reach the right target group

■ Use data to improve marketing results for advertisers

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3. FOCUS ON PERFORMANCE

■ We provide people with a platform that can be used in many different ways and in different stages of their lives

■ We provide marketplaces within: Jobs, Real Estate, Motor, Services, B2B, Flea market

■ We are also an important channel for many start-up businesses around the world

WE ARE A MARKETPLACE WHERE BUYERS AND SELLERS ARE CONNECTED

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“WHEN CONSIDERING ADVERTISING, BRANDS WILL USE AN ADEQUATE ENVIRONMENT FOR THEIR BRANDS THAT DELIVERS SUPERIOR ROI.”

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Gerardo Mariñas CEO Mediacom España

“PROGRAMATIC BUYING WILL ALLOW US TO BE MUCH MORE EFFICIENT IN MEDIA, GETTING THE RIGHT CONSUMER, WITH THE RIGHT MESSAGE AND IN THE RIGHT TIME”

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Rosa Almarza Del Campo Media & Digital Manager

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■ Schibsted Spain is delivering one of the largest inventories in Spain with 110 mill visits/month.

■ Brand safe content and in a context where buyers and sellers meet.

■ We are building our programmatic buying product now

SCHIBSTED IS RAMPING UP THE PROGRAMMATIC BUSINESS

Advertiser

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JOINT BUSINESS DEVELOPMENT

We solve business needs, not only sell banners and boards

Together with Santander Consumer Finance we are developing a common market place for car finance. Santander as the specialist on finance - Schibsted as the specialist in market places

THE FUTURE IS NOW

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