Scheme and Syllabus - Sant Baba Bhag Singh University

1

SCHEME AND SYLLABUS (As Per CBCS)

B.Sc. Airlines, Tourism & Hospitality Management

Department of Hotel Management

(UICM)

Sant Baba Bhag Singh University

2021-22

INDEX

2

S

.

N

o

.

Subject

Code Subject Name Semester

Page No.

Course Scheme and Summary All 4-9

1. ATM101 Basics of Tourism 1 11-12

2. ATM103 Tourism Products and Services-I 1 13-14

3. ATM105 Geography of Tourism- I 1 15-16

4. ATM107 Customer Care & Interpersonal

Skills 1

17-18

5. ENG121 Communication Skills-I 1 19-20

6. ENG123 Communication Skills-I(Practical) 1 21-22

7. ATM102 Tourism Product & Services-II 2 24-25

8. ATM104 Airline Management 2 26-27

9. ATM106 Geography of Tourism –II 2 28-29

10. ATM108 Aircraft familiarization 2 30-31

11. ENG114 Communication Skills-II 2 32

12. EVS001 Environmental Science 2 33-34

13. ENG116 Communication Skills-II(Practical) 2 35

14. ATM201 Dimensions of International

Tourism 3

37-38

15. ATM203 Geography of Tourism-III 3 39-40

16. ATM205 Sales Marketing & PR in Service

Industry 3

41-42

17. ATM207 Front Office Operations 3 43-44

18. ATM209 Tourism Management 3 45-46

19. ATM211 Total Quality Management 3 47-48

20. ATM202 Human Resource Management 4 50

21. ATM204 Automation in Tourism Industry 4 51-52

22. ATM206 Travel Agency & Tour Operations 4 53-54

23. ATM208 Hospitality Management 4 55-56

24. ATM210 Research Methodology 4 57

3

25. ATM301 Airport Management 5 59

26. ATM303 Tourism Policy in India 5 60-61

27. ATM305 Resort Management 5 62-63

28. ATM307 Conference & Event Management 5 64-65

29. ATM309 Destination Marketing & Management 5 66-67

30. ATM 311 Personality development & Interview

skills 5

68-69

31. ATM302 Industrial Training & Project Report

6 71

4

Course Scheme B. Sc. Airlines, Tourism & Hospitality Management

SEMESTER- I

Theory Subjects

S.No. Subject

Type

Subject

Code

Subject Name Contact

Hours

(L:T:P)

Credits

(L:T:P)

Total

Contact

Hours

Total

Credit

Hours

1 DSCC ATM101 Basics of Tourism 4:0:0 4:0:0 4 4

2 DSCC ATM103 Tourism Products

and Services-I

4:0:0 4:0:0 4 4

3 DSCC ATM105 Geography of

Tourism- I

4:0:0 4:0:0 4 4

4 DSCC ATM107 Customer Care &

Interpersonal

Skills

4:0:0 4:0:0 4 4

5 AECC ENG121 Communication

Skills-I

2:0:0 2:0:0 2 2

TOTAL 18:0:0 18:0:0 18 18

Practical subjects

S.No. Subject

Type

Subject Code Subject

Name

Contact

Hours

(L:T:P)

Credits

(L:T:P)

Total

Contact

Hours

Total

Credit

Hours

1 AECC ENG123

Communicati

on Skills-I

0:0:2 0:0:1 2 1

2 PT PT101

/PT103/PT10

5

Physical

Training –I

(NSO/NSS/N

CC)

0:0:2 0:0:0 2 NC

TOTAL 0:0:4 0:0:1 4 1

Total contact hours=22

Total credit hours=19

5

SEMESTER- II

Theory Subjects

S.No. Subject

Type

Subject

Code


Hours

(L:T:P)

Credits

(L:T:P)

Total

Contac

t

Hours

Total

Credit

Hours

1 DSCC ATM102 Tourism Product

& Services-II

4:0:0 4:0:0 4 4

2 DSCC ATM104 Airline

Management

4:0:0 4:0:0 4 4


Tourism –II

4:0:0 4:0:0 4 4

4 DSCC ATM108 Aircraft

familiarization

4:0:0 4:0:0 4 4


Skills-II

2:0:0 2:0:0 2 2

6 AECC EVS001 Environmental

studies

3:0:0 3:0:0 3 3

TOTAL 21:0:0 21:0:0 21 21

Practical subjects

S.No. Subje

ct

Type

Subject Code Subject Name Contact

Hours

(L:T:P)

Credits

(L:T:P)

Total

Cont

act

Hour

s

Total

Credit

Hours


Skills-II

0:0:2 0:0:1 2 1

2 PT PT102

/PT104/PT106

Physical

Training –I

(NSO/NSS/NC

C)

0:0:2 0:0:0 2 NC

TOTAL 0:0:4 0:0:1 4 1

Total contact hours= 25


6

SEMESTER- III

Theory Subjects

S.No. Subject

Type

Subject

Code


Hours

(L:T:P)

Credits

(L:T:P)

Total

Contact

Hours

Total

Credit

Hours

1 DSCC ATM201 Dimensions of

International

Tourism

4:0:0 4:0:0 4 4


Tourism-III

4:0:0 4:0:0 4 4

3 DSE ATM205 Sales

Marketing &

PR in Service

Industry

4:0:0 4:0:0 4 4

4 DSE ATM207 Front Office

Operations

4:0:0 4:0:0 4 4

5 DSCC ATM209 Tourism

Management

4:0:0 4:0:0 4 4

6 DSE ATM211 Total Quality

Management

2:0:0 2:0:0 2 2

TOTAL 22:0:0 22:0:0 22 22

Practical subjects

S.No. Subje

ct

Type


Hours

(L:T:P)

Credits

(L:T:P)

Total

Contact

Hours

Total

Credit

Hours

1 PT PT201

/PT203/PT205

Physical

Training –I

(NSO/NSS/NC

C)

0:0:2 0:0:0 2 NC

TOTAL 0:0:2 0:0:0 2 0



7

SEMESTER- IV

Theory Subjects

S.No. Subject

Type

Subject

Code

Subject Name Conta

ct

Hours

(L:T:

P)

Credit

s

(L:T:P

)

Total

Conta

ct

Hours

Total

Credit

Hours

1 DSE ATM202 Human Resource

Management

4:0:0 4:0:0 4 4

2 DSCC ATM204 Automation in

Tourism Industry

4:0:0 4:0:0 4 4

3 DSCC ATM206 Travel Agency &

Tour Operations

4:0:0 4:0:0 4 4

4 DSE ATM208 Hospitality

management

4:0:0 4:0:0 4 4

5 DSE ATM210 Research

Methodology in

Tourism

4:0:0 4:0:0 4 4

Total 20:0:0 20:0:0 20 20



8

SEMESTER- V

Theory Subjects

S.No. Subject

Type

Subject

Code


Hours

(L:T:P)

Credits

(L:T:P)

Total

Contact

Hours

Total

Credit

Hours

1 DSCC ATM301 Airport

Management

4:0:0 4:0:0 4 4

2 DSCC ATM303 Tourism

Policy in India

4:0:0 4:0:0 4 4

3 DSE ATM305 Resort

Management

4:0:0 4:0:0 4 4

4 DSE ATM307 Conference &

Event

Management

4:0:0 4:0:0 4 4

5 DSCC ATM309 Destination

Marketing &

Management

4:0:0 4:0:0 4 4

Total 20:0:0 20:0:0 20 20

Practical subjects

S.No. Subject

Type


Hours

(L:T:P)

Credits

(L:T:P)

Total

Contact

Hours

Total

Credit

Hours

1 AECC ATM 311 Personality

development

& Interview

skills

0:0:2 0:0:1 2 1

TOTAL 0:0:2 0:0:1 2 1

Total contact hours=22


9

SEMESTER- VI

Industrial Training

S.No. Subject

Code


Hours

(L:T:P)

Credits

(L:T:P)

Total

Contact

Hours

Total

Credit

Hours

1 ATM302 Industrial Training

& Project

Practicum

40 20 40 20

10

First

Semester

11

Course Code ATM101

Course Title Basics of Tourism Type of course Theory

L T P 4 0 0

Credits 4

Course prerequisite +2 with any stream

Course Outcomes

(CO)

This course will assist you to develop your ability to :

Describes various types of Tourism

Describes the significance of Domestic and International

tourism

Helps to recognize factors necessary for global and regional

tourism

Syllabus

UNIT -I

Introduction- Tourism, The relationship between leisure, recreation and tourism Travel

Lingo, Classification of tourism in terms of Destination visited – International tourism and

domestic tourism, Purpose of Visit – Cultural tourism, Business Tourism, VFR, Pilgrimage

tourism, etc., Mode of travel arrangement – Inclusive travel and Independent travel.

UNIT –II

The motivation of Travel- (Given by McIntosh) Physical motivations: travel for sports

and adventure, rest, health and medical reasons, etc. Cultural motivations: pilgrimage

tourism, cultural curiosity, etc. Interpersonal Motivation: meeting new people, VFR, etc.

Status and Prestige motivation: business motivation. Travel Motivations Given by Grey-

Wander lust and Sun Lust

UNIT-III

Global tourism- Description of the development of tourism in the Ancient era, Imperial

era (Roman travellers, Greek travellers, Indian travellers), Silk Route and Grand tours,

Thomas Cook and the development of tourism, & Present scenario of the tourism industry.

Factors that have led to the growth of tourism Technology and destination development

Changing social patterns Changing Living standards. Barriers to the growth of tourism-

Factors existing at the destination: terrorism, & political and social environment, Factors

barring a potential tourist from travelling: time, cost, and social barriers.

12

UNIT-IV

Domestic tourism- Definition and Significance of Domestic tourism, Difference between

the domestic tourist and International tourist, Positive and Negative impacts of tourism-

Economic Impacts, Socio-culture Impacts, Environmental impacts. Carrying capacity-

Types of carrying capacity: Physical, biological, Social carrying capacity, Importance of

carrying Capacity, Effect of host population on the carrying capacity. Sustainable and Eco-

tourism- Definition of Ecotourism, Benefits, and Importance of Ecotourism, Agenda 21,

Definition and bodies promoting Sustainable Tourism, Principles of Sustainable tourism,

Difference between Mass and Green Tourism

RECOMMENDED BOOKS

S. No Name Author(S) Publisher 1

General Geography of India

Ahmad, Aizaz:

NCERT, New Delhi

2

A Regional Geography National

Geographical Society of India

Singh, R.L.(ed) India:

Varanasi, 1989.

3 National Atlas of India,

Govt. of India

Publication

Calcutta 1997

4 Coastal Tourism & Environment

Kumar, Ravi Bhushan:

AOH Publishing

Corporation, New

Delhi

13

Course Code ATM103

Course Title Tourism Product and Services –I

Type of course Theory

L T P 4 0 0

Credits 4


Course Outcomes

(CO)


To understand the various tourism resources in India

Describing the relationship between the three components of

tourism industry

Enlightens various tourist attraction along with their fairs and

festivals

Syllabus

UNIT-I

Introduction- Product, Tangible and Intangible products, Difference between Product and

service, Tourism Product (5 A's), Accommodation, Accessibility, Attraction, Activities,

Amenities.

UNIT-II

Accommodation Sector- Introduction of Hotel Industry in India, Types of Hotels, Five

Star Hotels in India, Leading Hotel chains, Budget Hotels, Heritage Hotels

UNIT-III

Transportation Sector- Introduction of transportation Industry in India, Roadways,

National and State Highways, Express Highways, Railways, Various Tourist trains: Palace

on wheels, Deccan Odyssey, Fairy Queen, Airways: Domestic Airlines operating in India,

Waterways, National waterways

UNIT-IV

Attractions- Natural Attractions: Mountains, Beaches, Forests, Islands, National parks and

Wild Life Sanctuaries, Cultural Attractions: Fairs and Festivals, Paintings, Museums,

Historical Monuments, Handicrafts, Cuisines.

Activities- Sports - Winter and summer sports – Mountaineering, Trekking, Skiing,

Skating, Water Bases sports: White water rafting, River Crossing, Angling, Surfing,

Kayaking, Boating, Parasailing, - Aero sports: Hand Gliding, Hang gliding, Ballooning,

Bungee Jumping.

RECOMMENDED BOOKS

S. Name Author(S) Publisher

14

No

1 Tourism Products Dixit, M and Sheela New Royal Book,

2001

2 M. Cultural Tourism in India

Gupta, SP, Lal, K,

Bhattacharya

DK Print 2002

3 Handicrafts & Industrial Arts of

India

Mehta. R. J. New York

15

Course Code ATM105

Course Title Geography of Tourism-I


L T P 4 0 0

Credits 4


Course Outcomes

(CO)

The objective of this course is to :

Helps students to learn geographical features of India

Explain the relationship between geography and Tourism

Learn about the Northern Mountains, the Central Plains, and

the Peninsulas

Syllabus

UNIT-I

India: General introduction, states & capitals, physiographic units, seasons and climatic

regions & their impacts on tourism. Natural vegetation & wild animals of India & wildlife

tourism, India: a destination for all reasons & seasons

UNIT-II

The Northern Mountains: General introduction of the Himalayas & other ranges, their

religious importance, hill station & adventure tourism. A case study of Sri Nagar, Shimla,

Nanital, Darjeeling & Gangtok.

UNIT-III

The Central Plains: General introduction of deserts & central plains. Their importance for

cultural, religious & adventure tourism. A case study of Amritsar, Jaipur, Delhi, Lucknow,

Kolkata.

UNIT-IV

The Peninsula: General features of Indian peninsula with their tourism

Significance. A case study of Bhopal, Khajuraho, Hyderabad, Bangalore, Ooty

The coastal plains and islands: General features of coastal regions, their importance for

religious, cultural & beach tourism. A case study of Mumbai, Goa, Cochin, Chennai,

Andaman & Nicobar.

RECOMMENDED BOOKS

S.

No

Name Author(S) Publisher 1 Coastal Tourism & Environment


AOH Publishing

Corporation, New

Delhi

16

2 A Regional Geography National


Singh, R.L.(ed) India Varanasi

3 An Economics Atlas of India

Goh Cheong Long:

Oxford University

4 General Geography of India

Ahmad, Aizaz:

NCERT, New Delhi

5 Mountaineering in India

Kohli, M.S.

Vikas Publishing

House, and New Delhi.

17

Course Code ATM107

Course Title Customer Care & Interpersonal Skills

Type Of Course Theory

L T P 4 0 0

Credits 4

Course Prerequisites +2 with any stream

Course Outcomes (CO) This course will assist you to develop your ability to :

Make students aware of different types of customers and the role of service provider.

Describe how good communication with other can influence our working relationships with customers.

Teach students how to interact and handle various queries of customers in service industry.

Syllabus

UNIT-I

Customer service provider: customer meaning, types of customer: Internal customer, External

customer, others meaning service provider, types of service provider, satisfied customer

dissatisfied customer.

UNIT-II

Definition of Quality satisfaction, types of customer delight, Customer care in airlines,

Customer care in hotels, Transactional Analysis in Customer Care.

UNIT-III

Key areas of customer care in airlines, Sales meaning promotion, types of promotion, After sales

support to the customer, Organizational chart.

UNIT-IV

Customer Feedback, feedback tools, Converting Customer care philosophy into everyday action,

Developing customer trust and loyalty ,online Grooming and Etiquette, Telephone Handling

Skills Complaint Management definition / Meaning, Need for public relations, The concept of

public internal / external publics, Comparison between advertising, promotion, publicity and PR

tools media / non-media, PR Campaign, PR in Tourism

18

Recommended Books

S.no Name Author

1 Customer Relationship Management R.K. Sugandhi

2

Exceptional Customer Service Lisa Ford, David McNair, William

Perry

3 Interpersonal Skills Bob Wright

19

Course Code ENG121

Course Title Communication Skills-I


L T P 2 0 0

Credits 2

Course prerequisite 10+2 in any Stream passed with English subject compulsory from

recognized Board with minimum 50% of total weightage. For

SC/ST Candidates minimum Qualification is 45% of total

weightage.

Course Objective

(CO)

The course will introduce learner to the role and importance of

effective communication at work. It presents theories and

principles of communication responsible for good interpersonal

interaction. Students will be prepared to communicate effectively

in variety of contexts and different mediums. The Units are

structured around the communication tasks of the managers.

Syllabus

UNIT-I

Basics of Communication Skills:Communication, Process of Communication, Types of

Communication-Verbal and Non-verbal communication, Channels of Communication-

Upward, Downward, Horizontal, Barriers to Communication, Role of Communication in

society.

UNIT-II

Listening Skills:Listening Process, Hearing and Listening, Types of Listening, Effective

Listening, Barriers of Effective Listening, Note TakingReading Skills:Purpose of reading,

Process of reading, reading skills Models and strategies, scanning, skimming, SQ3R,

Approaches of Reading, Comprehension passages for practice.

UNIT III

Writing Skills:Purpose of writing, Effective writing, Types of writing, Business

Correspondence, Precise writing, Memo writing, minutes of meeting.

UNIT-IV

Speaking Skills:Speech process, Skills of effective speaking, Role of audience, Feedback

Skill, Oral Presentation.

Reference Books:

Sr. No Author(s) Title Publisher

20

1. Bhupender Kaur Effectual Communication

Skills

S.K. Kataria and

Sons

2. R. Datta Roy and K.K.

Dheer

Communications Skills Vishal Publishing

Company

3 The Essence of Effective

Communication

Ludlow and Panthon Prentice Hall of

India

4 Essentials of Business

Communication

Pal and Rorualling S. Chand and Sons.

New Delhi

21

Course Code ENG123

Course Title Communication Skills-1 (Practical)

Type of Course Practical

L T P 0:0:2

Credits 1

Course

pre-requisite

+2 with any stream

Course Outcomes

(CO)

The objective of this course is to:

Students will develop knowledge, skills, and judgment around

human communication.

Facilitate their ability to work collaboratively with others.

Learn to manage conflict, understand small group processes

along with active listening.

Syllabus

UNIT-I Speaking and Discussion Skills:

Oral Presentation, Planning and organizing content for presentation, Use of audio /Visual

Aids, Making Slides for presentation , Group Discussion ,Debate, Extempore speaking,

Interview Skills, Mock interview, Mock Dialogues (Pair Speaking),Cue Card Speaking,

Meeting/ Conferences.

UNIT-II

Listening Skills:

Listening to any recoded material and asking oral/written questions for listening

comprehension.

Reading Skills:

Active Reading of passages for Reading comprehensions, paraphrase, Summary writing.

UNIT-III

Writing Skills:

Guidelines of effective writing, Paragraph Writing, Email Writing.

UNIT-IV

Grammar and Vocabulary:

Parts of Speech, Tenses, GRE words (List of 50 Words).

22

RECOMMENDED BOOKS

Sr No Author(s) Title Publisher

1. Bhupender Kour Effectual Communication

Skills

S.K. Kataria and

Sons

2. R. Datta Roy and K.K.

Dheer

Communications Skills Vishal Publishing

Company

3 The Essence of Effective

Communication

Ludlow and Panthon Prentice Hall of

India

4 Essentials of Business

Communication

Pal and Rorualling S. Chand and Sons.

New Delhi

23

Second

Semester

24

Course Code ATM102

Course Title Tourism Product & Services-II

Type of Course Theory

L T P 4 0 0

Credits 4


Course Outcomes (CO)


Describes about the different natural resources of India.

Students will have knowledge about the different hill

stations of India.

Learn about fair and festivals of India.

Syllabus

UNIT-I

Natural Resources: Wildlife Sanctuaries, National Parks and Natural Reserves in India (Jim

Corbett Tiger Reserve, Bhagalpur Bird Sanctuary, Valley of Flowers)

Hill Stations: Missouri, Srinagar, Shimla, Munnar and Ooty.

Beaches and Islands: Beaches in Goa, Kerala, Orissa.

Andaman Nicobar & Lakshadweep islands

UNIT-II

Popular Tourist Resources- Delhi, Agra, Jaipur, Khajuraho, Varanasi, Mumbai, Kolkata,

Chennai, Bangalore, Hyderabad, and Fatehpur Sikri

Monuments- Qutub Minar, Atala Mosque (Jaunpur), Sher Shah Suri’s Tomb, Sikandara, Red

Fort (Delhi), Taj Mahal, Golden Temple (Amritsar), Hawa Mahal (Jaipur).

UNIT-III

Pilgrimage Destinations:

Hindu: Char Dham Yatra, Jyotirlinga Yatra, Devi Yatra- Vindhyachal (U.P.) Kamakhya

(Assam), Vaishnavadevi, Kashi, Prayag, Gaya, Ayodhya, Mathura–Vrindavana, Allahabad,

25

Ujjain, Hardwar, Nasik, Gangasagar.

Buddhist: Lumbini, Bodhgaya, Sarnath, Sanchi, Ajanta.

Jain: Kashi, Girnar, Mt. Abu, Palitana

Muslim: Ajmer Sharif, Nizamuddin (Delhi), Fatehpur Sikri, and some important Mzaar’s.

Sikh: Patna, Nanded, Guru-ka-Tal (Agra), Amritsar.

Saint: Kabir, Tulasi, Raidas, Sankaracharya.

UNIT-IV

Fairs and Festivals: Kumbha, Pushkar, Dadari, Tarnetar, Chhatha, Pongal/Makar-Sankranti,

Baishakhi,, Holi,Gangaur, Onam, Durga Puja, Ramalila, Diwali, Kartik Purnima (Dev

Deepawali, Guru Parb), Dashahara (Kullu),Rathyatra, Nag Nathaiya (Varanasi), Bhrawafat,

Id-ul-Fitr, Easter, Christmas, Carnival (Goa), Ganga Mahotsava, Taj Mahotsava, Khajuraho

Mahotsava and Desert Festival.

Handicrafts and Handlooms: History of Dance Styles and main Gharanas of North Indian

Music. History of Drama in India and its present scenario.

RECOMMENDED BOOKS

RECOMMENDED BOOKS

Sr. no. Name Author(s)

1. M. Cultural Tourism in India

Gupta, SP, Lal, K, Bhattacharya,

2. Tourism Products

Dixit, M and Sheela, C.

3. National Handicrafts and Handlooms

Museum

Jain, Jyotindra & Arti,

Aggrawala

26

Course Code ATM104

Course Title Airline Management


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


Enlighten the knowledge on variety of communication

codes used in the aviation industry.

Create awareness on the job profile of flight attendants.

Provide details on Dining etiquettes.

Syllabus

UNIT-I

AVIATION FUNDAMENTALS

History of Aviation

Airline Terminology

Airport Codes

Codes of major airlines

Jobs in airports

Phonetic Alphabet

Airline Vocabulary

Airline Meal Codes

UNIT-II

CABIN CREW:

The Role & Responsibilities of a Cabin Crew

The Advantages and Disadvantages of Being a Cabin Crew

Skills Needed To Become a Cabin Crew Member

Cabin Crew Roster

Cabin Crew Announcements

UNIT-III

27

Cabin crew hierarchy

Dining etiquettes: table setting, table manners, how to eat bread, salads, cheese, dessert and

drink soup in an appropriate manner

UNIT-IV

Aviation in India:

History and growth of airlines in India

Major airports and air routes in India.

Case Study Discussions- Vistara Airlines, British Airways, Fly Emirates, Singapore

airlines.

RECOMMENDED BOOKS

S. No Name Author(S) Publisher

1 Handbook of Global Aviation

industry & Hospitality services

Ratan Deep Singh Kanishka Publishers

2 Air Transport System Hirst Mike Woodhead Publishing

Ltd.

3 Fundamental of Air Transport

Management

Senguttuvan P. S Excel Books.

28

Course Code ATM106

Course Title Geography of Tourism –II


L T P 4 0 0

Credits 4

Course Prerequisites + 2 with ant stream


This course will assist you to develop your ability to:

Knowledge of geography of various

continents and countries.

Describes the relationship between

geography and tourism in different

continents.

Explore various destination in different

countries, their geographical features which

attracts tourist around.

Syllabus

UNIT-I Brief introduction of continents & oceans, Map reading, Greenwich mean time, International

date line.

Elements of weather & climate. Climatic zones of the world, Natural vegetation of the world,

Main tourist activities in different climatic zones.

UNIT-II

Asia: General geographical features; physiography, climate, vegetation main countries,

capitals & their tourist attractions.

A Case study of Japan, Singapore, Sri Lanka, Saudi Arabia.

UNIT– III

Europe: General geographical features; physiography, climate, vegetation. Main countries,

capitals & their tourist attractions.

A Case study of France, United Kingdom, Switzerland, Netherland.

UNIT-IV

Americas: General geographical features of North & South Americas; physiography, climate,

vegetation, main countries, capitals & their tourist attractions.

A Case study of the U.S.A. (only 5 destinations), Canada, Brazil, Cuba.

29

Other countries: General geographical features of given countries with information about

physiography, climate, vegetation & tourist attractions of South Africa, Egypt, Australia, and

New Zealand.

RECOMMENDED BOOK

Sr. no. Name Author(s) Publisher

1. Coastal Tourism &

Environment


AOH Publishing

Corporation, New

Delhi 2. A Regional Geography National



Varanasi, 1989.

3. An Economics Atlas of India

Goh Cheong Long:

Oxford University

4. General Geography of India

Ahmad, Aizaz:

NCERT, New Delhi

5. Mountaineering in India

Kohli, M.S.

Vikas Publishing

House, and New

Delhi.

30

Course Code ATM108

Course Title AIRCRAFT FAMILIARIZATION


L T P 4 0 0

Credits 4

Course Prerequisites + 2 with any stream



Recognize the types of aircraft fleet used in the aviation

industry.

Learn the various sections in the aircraft.

Teach students about various emergencies equipment’s

and types of medical emergencies on-board.

Syllabus

UNIT-I

Aircraft: Introduction to Airplanes and How They Fly- Parts of an Airplane (interiors and

exteriors), How Planes Fly, Gravity and Lift, Drag and Thrust.

Types of aircrafts Airbus and Boeing companies

UNIT II

Cabin familiarization:

First class

Business class

Economy class

Lavatories

Galleys

Doors

UNIT III

Duty free sales on-board the aircraft

Cabin crew documents to be carried whilst on duty

Emergency equipment on board

Types of medical emergencies on board

UNIT IV

Understanding various types of customers and how to resolve problems on-board the

aircraft

31

Dealing with VIP’S and CIP’S on-board

How to handle disruptive passengers

Hijacking and how to handle it

Case study of 9/11 and Indian Airlines Flight 814.

RECOMMENDED BOOKS


1 Airline and Airport Operations

Edissa Uwayo

Notion Press

2 Air Transport System Hirst Mike Woodhead

Publishing Ltd.

3 Handbook of Global Aviation industry &

Hospitality services Ratandeep

Singh

Kanishka

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32

Course Code ENG114

Course Title Communication Skills-II


LTP 2 : 0: 0

Credits 2

Course pre-requisite + 2 with any stream

Course Outcomes

(CO)

After completion of this course, students will be able to:

Formulate an effective communication strategy for any

message, in any medium, and in any situation.

Write clearly, concisely, and convincingly.

Acquaint with application of communication skills in

outside world.

Syllabus

UNIT-I Grammar: Parts of Speech, Use of appropriate tense, Voice , Reported Speech, Sentence

Structure; Simple, Compound, Complex, Vocabulary-One word substitution.

UNIT-II

Writing Skills: Application for employment, Resume Writing, Paragraph Writing

Construction-Kinds of Paragraphs, Preparing of Matter for meeting: Notice,

Agenda, Conference

UNIT-III

Speaking Skills: Effective oral Presentation, Slide making, Use of audio Visual aids.

UNIT-IV

Oral Communication and its Application: Group Discussion, Customer Care Relations (PR Skills), Interview Skills (Conducting and

appearing for interviews), and Telephone handling manners.

RECOMMENDED BOOKS

Sr, No Author(s) Title Publisher

1 K. K. Sinha Galgoti

Business Communication Galgotia Publishing Company,

2 C. S. Rayudu - Media and Communication

Management

- Himalaya Publishing House,

Bombay.

3

33

Course Code EVS001

Course Title Environmental Science


L T P 3 0 0

Credits 3

Course prerequisite NA

Course objective To connect and sensitize the students towards the environment and prevailing

environmental issues (natural, physical, social and cultural).

Course Outcomes

(CO)

The student will able to: 1. Understand the importance of environment in their life.

2. Learn about the concept of Ecosystem.

3. Understand the relation between social issues and environment. 4. Learn how human beings are affected with the pollution.

SYLLABUS

UNIT I

Introduction: Definition and scope and importance of multidisciplinary nature of environment.

Need for public awareness.

Natural Resources: Natural Resources and associated problems, use and over exploitation, case

studies of forest resources and water resources.

Ecosystems: Concept of Ecosystem, Structure, interrelationship, producers, consumers and

decomposers, ecological pyramids-biodiversity and importance. Hot spots of biodiversity

UNIT II

Environmental Pollution: Definition, Causes, effects and control measures of air pollution, Water

pollution, Soil pollution, Marine pollution, Noise pollution, Thermal pollution, Nuclear hazards.

Solid waste Management: Causes, effects and control measure of urban and industrial wastes. Role

of an individual in prevention of pollution, Pollution case studies, Disaster Management: Floods,

earthquake, cyclone and landslides.

UNIT III

Social Issues and the Environment: From Unsustainable to Sustainable development, Urban

problems related to energy, Water conservation, rain water harvesting, watershed management.

34

Resettlement and rehabilitation of people; its problems and concerns. Case studies. Environmental

ethics: Issues and possible solutions. Climate change, global warming, acid rain, ozone layer

depletion, nuclear accidents and holocaust. Case studies. Wasteland reclamation. Consumerism and

waste products. Environment Protection Act. Air (Prevention and Control of Pollution) Act. Water

(Prevention and control of pollution) Act. Wildlife Protection Act, Forest Conservation Act, Issues

involved in enforcement of environmental legislation Public awareness

UNIT IV

Human Population and the Environment: Population growth, variation among nations.

Population explosion –Family Welfare Programme. Environment and human health, Human Rights,

Value Education, HIV/AIDS. Women and child Welfare. Role of Information Technology in

Environment and human health.

Text and Reference Books:


1 Environmental Biology Agarwal, K.C. 2001 Nidi Publ. Ltd. Bikaner.

2 Environmental Science Miller T.G. Jr. Wadsworth

3 Perspectives in Environmental

Studies

Anubha Kaushik and

Gaurav Garg

New Age International

Publishers

35

Course Code ENG116

Course Title Communication Skills-II (Practical)


L T P 0:0:2

Credits 1

Course pre-requisite + 2 with any stream

Course Outcomes

(CO)


Provide the students a sufficient practice for speaking and

writing English efficiently.

Enable students to communicate in particular situations.

Shaping attitudes.

Syllabus

UNIT-I Grammar: To recognize part of speech of a particular word in a given sentence, To use

appropriate tense, Exercise on- Voice, Reported speech and Sentence Structure,

Vocabulary-One word substitution.

UNIT-II

Writing Skills: Job Application, Resume Writing, Paragraph Writing, Preparing of Matter

for the meeting: Notice, agenda, Conference.

UNIT- III

Speaking Skills: How to deliver an effective power point Presentation, Slide making,

Effective use of audio visual aids,

UNIT-IV

Oral Communication and its Application:

Group Discussion, Mock Interview (Conducting and appearing for interviews), and Role

plays. Conducting a successful official meeting.

36

Third

Semester

37

Course Code ATM201

Course Title Dimensions of International Tourism


L T P 4 0 0

Credits 4

Course prerequisite + 2 with any stream

Course Outcomes

(CO)


Describe the inner working mechanism of the travel agency.

Introduces the role of the various organisations in Tourism.

Learns about Travel agency functioning.

Syllabus

UNIT-I Trends and critical issues Of World Tourism, Understand the supply and

Demand of Tourist Travel, Reasons for Tourism Flow patterns, Outline the evolution of

International

Travel and transport developments that have affected tourism

UNIT-II

The Role of the State in Tourism National Tourism Organization Department of Tourism,

India

ITDC

DGCA

AAI

FHRA

UFTAA

WTO

PATA & PATA Chapters

IATA

ICAO

UNIT – III

Travel Retailing

Travel Agency & Tour Operations

Functions of a Travel Agency

Departments of Travel Agency

Package Tours & its Components

Client handling activities in Travel Agency

Star Cruises: Overview

38

UNIT – IV

Travel Industry Fairs

Participation Advantages

ITB

WTM

PATA Travel Mart

ICCA International Tourism Organizations Need & Significance for Organization

RECOMMENDED BOOKS


1 International Tourism Management Arjun Kumar Bhatia

Sterling Publishers

Private Limited

2

Key Concepts in Tourism Studies

SAGPublications Ltd.

Smith Melanie

SAGE Publications

Ltd

3

Basics of Tourism: Theory,

Operation and Practice,

Karma, Krishna K.

and Mohandas Chan

Kenosha Publishers.

39

Course Code ATM203

Course Title Geography of Tourism III


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


Explains Geography of travel and tourism and

its concepts.

Learns the importance of transportation in

tourism.

Describes the distribution of World climates

(zones, regions) and their significance for

tourism.

Syllabus UNIT-I

Geography of travel and tourism

Definitions and concepts

The tourism system

Tourism Generating areas, destination areas, transit zones

UNIT- II

The multiple forms tourism

Destinations, characteristics, types of tourists, Distance

Travelled, the determinants of demand for tourism

Travel propensity and Frequency,

Influence of the economic, demographic, political environment, personal

Variables, barriers to travel.

UNIT- III

The importance of climate Climatic variables affecting tourism, the Distribution of

World climates (zones, regions) and their significance for tourism

UNIT- IV

The importance of transport in tourism

Spatial interaction between

Components of the tourist system, transport elements, costs, modes, routes, networks, air

and

Surface transport, Future geography of travel and tourism some prospects

40

RECOMMENDED BOOKS


1 Coastal Tourism & Environment

Kumar, Ravi Bhutan:

AOH Publishing

Corporation, New

Delhi

2

A Regional Geography National



Varanasi, 1989.

3 An Economics Atlas of India

Goh Cheong Long:

Oxford University

4

General Geography of India

Ahmad, Aizaz:

NCERT, New Delhi

5

Mountaineering in India

Kohli, M.S.:

Vikas Publishing

House, and New Delhi.

41

Course Code ATM205

Course Title Sales Marketing & PR in Service Industry

Type of Course UG

L T P 4 0 0

Credits 4




Introduces how marketing seeks to drive instant, tangible sales

success.

Provides specialist media, traditional and online PR strategies

that get amazing results.

Able to analyse marketing in today’s world.

Syllabus

UNIT I:

Marketing Definition, Marketing Concepts (Need, Want, Demand, TQM,

Product, Customer value, Customer satisfaction, Exchange &Transaction, Market),

Difference

Between marketing and Selling, Marketing Orientation (Product concept, Production

Concept, Selling concept, Marketing concept, Societal marketing concept), Modern

Marketing concepts (Green marketing, Mobile marketing, Cross-cultural marketing, Web

Marketing, Telemarketing, Relationship marketing, buzz marketing

UNIT II:

Sales Management Definition,

Sales person’s role, prospect management,

Buying process, AIDA’s theory of selling, personal selling process, closing

Strategies, function of sales management. UNIT III:

Public relations:

Definition / Meaning, Need for public relations, The Concept of public

Internal/external publics, Comparison between advertising,

Promotion, publicity and PR tools

Media non Media, PR Campaign, PR in Tourism

42

UNIT IV:

Marketing Mix Elements7 P’s of marketing

Product (Levels, Classification,

Branding, Packaging, PLC), Place (Distribution channels Definition, Why use

Intermediaries? , How they add value? Channel functions, marketing intermediaries in

Hospitality industry) Price (Definition,

Marketing strategies, initiating price change),

Promotion (Definition, Functions, Promotion mix Advertising, Sales Promotion,

Personal Selling, Public Relations), People, Processes, Physical Evidence

RECOMMENDED BOOKS

S. No. Name Author(s) Publisher

1. Marketing of Hospitality

and Tourism Services

Kumar Prasanna, Tata McGraw Hill

2. Marketing for Tourism

and Hospitality,

Kotler Philip Pearson

43

Course Code ATM207

Course Title Front Office Operations- Reservations & Registrations


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


Will learn Front Office Management.

Introduces the functional relationships among hotel

divisions and departments.

Imparts knowledge on how to process Guest bill; Guest

registration card; Correspondence file; Bedroom journal that

records daily.

Syllabus

UNIT-I

Introduction-Front office operations Terminology, Front office functions: Information,

Reservations, Reception, Lobby, Cashiering, Night Auditor, Telephones, Emergencies.

Front office’s interaction with other departments.

UNIT-II

Reservation System and Procedure Manual Reservation, Automated Reservation, Central

Reservation Office, Individual Reservations, Group Reservations, Walk-ins, Reservation

Holder, Room Assignment.

UNIT-III

Registration Procedure Registration Card / Form, Payment Method, Rooming,

Housekeeping Report, Special Situation, Special Guests, Reports, Overbooking.

UNIT-IV

Cashier and Billing Procedures, Terminology (source documents, voucher,

department journal, folio, posting, city ledger, cash sheet, petty cash, float, and point of

sale), Billing procedures, Guest Accounting cycle, Charges, Late Charges, Cashier’s

Responsibilities, Payment. Night Auditor Purpose of Hotel Night Audit, Elements

necessary for completing night audit, Manual and Automatic Posting, Process of Night

Auditing.

44

RECOMMENDED BOOKS


1 Hotel Front Office Training

Manual

Sudhir Andrew. McGraw Hill.

2 Hospitality reception & front

office

Dr. jagmohan Negi S. chand

3 Hotel Front Office Management James A Bardi John Wiley and Sons

4 Check in & Check out:

Managing Hotel Operations

Jerome J Vallen, Gary K

Vallan

Prentice Hall

45

Course Code ATM209

Course Title Tourism Management


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


Describes the tourism practices for their implications locally

and globally.

Highlights the nature and classification of tourism.

Throw lights on infrastructure of tourism management and

tourism organizational set up in India.

Syllabus

UNIT-I

Introduction- Definition of management concept-Development of management-

managerial skills of tourism-management of tourism-components of tourism

accommodation-attractions-accessibility-management of environment.

UNIT-II

Management of tourism marketing-segmentation-marketing mix-tour pricing- types of

demand and supply and marketing research.

UNIT-III

Nature and classification of tourism- Basic nature of tourism, Nature of tourism:

Leiper’s Model, TGR, TR, TDR, Varied benefits of tourism, Indian concept of

classification of tours/tourism.

UNIT-IV

Tourism planning- Need for tourism planning, Essentials of planning, Eight point

planning process, Aims of tourism planning, Significance of planning.

The infrastructure of tourism management- Structural components, important tourist

services, the seasonal character of tourism, Suggestions for improvement of tourism.

Tourism organizational set up in India- Structure of the department of tourism, NTO and

its Functions.

46

RECOMMENDED BOOKS


1 Travel Agency and Ticketing, Garg, Deepa Mohit Publication.

2 Marketing Management Kotler Philip Prentice Hall.

3 International Tourism

Management

A.K. Bhatia Sterling Publishers

Private Limited

47

Course Code ATM211

Course Title Total Quality Management


L T P 2 0 0

Credits 2

Course prerequisite + 2 with any stream



Reduced costs and better cost management

Increase proficiency in work leads to higher

profitability

Understanding how to improve customer focus and

satisfaction.

Syllabus

UNIT-I

Origin of the Quality Movement, Historical Development of the Quality Movement,

Concept of Total Quality Management, The Quality Gurus, The Baldrige Quality Award,

Total Quality Management, Key Elements of TQM.

UNIT-II

Quality Aspects in a Service Organization, Why Service organizations are different?

What matters most to customers? Managing Quality in Service organizations, Quality

Control Just in time concept, Deming’s Principle.

UNIT-III

The Total Quality Management Tool Kit, Definition of the Seven Statistical

Tools, Pareto Diagrams, Cause & Effects Diagram, Histograms, Control Charts, Scatter

Diagram, Graphs, Check Sheet

UNIT-IV

Human Resource Development and Quality Management, Role of HRD Training and

Development, Changes related to performances and its measurement, Importance of

Frontline staff, Building a Quality organization, Organizing and implementing

Total Quality Management, Roles in organizational transition to TQM.

Small groups and Employee involvement, Teams for TQM. Quality Circles,

Benchmarking, educating the customers about Quality, ISO Series, Obstacles to TQM

RECOMMENDED BOOKS

48


1 Total Quality Management Vinoth Kumar 2003

2 Total Quality Management S KUMAR 2006

3 Total Quality Management V.S bagad 2008

49

Fourth

Semester

50

Course Code ATM202

Course Title Human Resource Management


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


Engage with tourism business activities in a disciplined and

ethical manner.

Communicate ideas, intentions and outcomes clearly to a

variety of audiences.

Contribute to the effective role of HR Managers in various

components of global tourism industry.

Syllabus

UNIT-I

Human Resource Management - Definition, Functions of personnel Management,

organizational structure and it relation with other departments. Requirement of HRM in

tourism

UNIT-II

Manpower planning- Definition, Need for manpower planning Recruitment – Recruitment

process – selection – selection process – methods selection – induction – placement

UNIT-III

Training in Tourism - Meaning & advantages Types & methods of training: on-the-job;

off-the-job, Role of HR Managers in Tourism.

UNIT-IV

Development programmes - Functions of a Development Programme in HR, Career

Development Programmes in Hospitality &Tourism Industry.

RECOMMENDED BOOKS


1 Management of Personnel in

Indian Enterprises

Chatterji, M.N Allied Book Agency,

Delhi. 2 Human Resource Management, Mamoria CB, Gankar SV Himalayan

Publications

3 Principles of Personnel

Management

E.B.Flippo Mcgraw– Hill

51

Course Code ATM204

Course Title Automation in Tourism Industry


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


Introduces the importance of Information

Technology in Tourism Automation.

Describes the usage of computer based

reservation system in Tourism.

Learn about the ticketing process and gives

knowledge of billing and settlement plan.

Syllabus

UNIT-I

Automation in the tourism industry: An Introduction & Importance of Information

Technology in Tourism Automation in the hotel, airlines and travel Business.

UNIT-II

History, Membership, role and functions of:

IATA, AAI, UFTAA, FHRAI, WTO, PATA

UNIT-III

Introduction to CRS: Introduction to CRS, The need for a CRS system, History of the

CRS system, Companies providing CRS, Use of the CRS by Airlines, Benefits and

importance of the CRS system to the Travel trade,

UNIT-IV

Ticketing process: Ticketing process; Components of a ticket, Types of tickets: Manual

ticket/ Automated Ticket/ E-ticket, Details of an automated ticket, foreign exchange rules.

Billing and settlement plan (BSP): What is BSP? Advantages of BSP to travel Agents,

Describe various stages of BSP operations. A short introduction to Standard Traffic

Documents (STD)

RECOMMENDED BOOKS

52


1 Marketing for Hospitality &

Tourism

Philip Kotler, John

Bowen, James Makens

Pearson Education

2 Hospitality Management: An

Introduction

Tim Knowles Prentice-Hall

3 The Airline Business Doganis Rigas Routledge.

4 Leadership and Organization in

the Aviation Industry

Marc-Philippe Lumpe Ashgate.

53

Course Code ATM206

Course Title Travel Agency & Tour Operations


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


Explains about various departments of a Travel agencies

and its Functions.

Teaches how to prepare itineraries and its importance.

To acquaint students with Tours Packages and Visa

processing.

Syllabus

UNIT-I

Tour Operations/Travel Agency Business -Difference between Travel agent and tour

operator, Various departments of a Travel agency and its Functions, How to set up a

travel agency and tour operator– IATA rules and regulation for travel agency approval,

DOT rules and regulations for travel agent approval,

UNIT-II

Itinerary Planning– Itinerary and its importance, Types of Itineraries, Factors to keep

in mind while designing an Itinerary, Itineraries of Golden Triangle, popular outbound

Itineraries of Singapore, Malaysia, Thailand.

UNIT-III

Package Tours- Package tour and its components, Types of package tours, designing &

costing of a package tour, selling a tour package- the complete client handling

activities.

UNIT-IV

Visas- Visa and its types, Type of passport. Airlines Ticketing- An overview of

ticketing, types and components of ticketing, latest fares in the industry, Use of CRS in

Travel agencies, Airport formalities arrival/departure.

Case Study Discussion-Cox & Kings, Thomas Cook, and makemytrip.com.

54

RECOMMENDED BOOKS


1 Travel Agency Management: An

Introductory Text

Mohinder Chand Anmol Publication.

2 Travel and Tourism

Management

Foster, Douglas McMillan, London

3 Travel Agency and Tour

Operation- Concepts &

Principles,

Jagmohan Negi Kanishka Publishers.

4 Successful Tourism

Management Vol. 1 & 2

Pren Nath Seth Sterling Publications,

Delhi

55

Course Code ATM208

Course Title Hospitality Management


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


Learn about the house keeping operations.

Provides the knowledge of food and beverage services.

To familiarize with the service and the menu planning.

Syllabus

UNIT-I

Housekeeping terms, Importance & Functions of Housekeeping, the layout of

housekeeping department, Co-ordination with other Departments like Front Office,

Engineering, F & B, Kitchen, Security, Purchase, HRD, Accounts. Housekeeping

Procedure- Lost and found procedures. Linen and Laundry- Linen and its management,

linen room, the layout of linen room, linen and its types.

UNIT-II

Beverages- Classification of beverages; definition of alcoholic beverage, different

alcoholic beverages; classification of non-alcoholic beverages (stimulating beverages,

nourishing beverages, refreshing beverages.

UNIT-III

Menu Planning- Menu planning; types of the menu; factors to consider while planning

menu; types of meals

UNIT-IV

Types of Service- Table service: Silver/English, American, French, Russian, Self-service:

Buffet and Cafeteria service, Specialized service: Gueridon, Trey, Trolley, Room, Single-

point service: Takeaway, Vending Kiosks, Food Courts, Bars

56

RECOMMENDED BOOKS


1 Basics of Food and Beverage

Management

M.Kumar Axis Publications.

2 Food & Beverage Service: A

Training Manual

Andrews, Sudhir Tata McGraw Hill.

3 Hotel Housekeeping: Operations

& Management,

G Raghubalan &

Raghubalan Smritee

Oxford University

Press, USA

4 Food & Beverage Service George, Bobby Jaico Publishing

House 5 Housekeeping Operations,

Design and Management

Singh Malini, George

Jaya B

Jaico Publishing

House

57

Course Code ATM210

Course Title Research Methodology in Tourism


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


Thoroughly explains the process of Research.

Enlightens the criteria for good research.

Enable students to learn about research design and

preparation of the Research Report.

Syllabus

UNIT-I

Introduction: Concept of Research and Its Application in Various Functions of

Management, and Types of Research.

UNIT-II

Process of Research: Steps Involved in Research Process. Research Design: Various

Methods of Research Design, Collection of Data.

UNIT-III

Research design- Meaning of research design; need for research design; features of a good

Research design. Report writing- meaning functions; types of research report; significance

of report writing report.

UNIT-IV

Report Preparation: Types and Layout of Research Report, Precautions in Preparing the

Research Report. Bibliography and Annexure in the Report: Their Significance, Drawing

Conclusions, Suggestions and Recommendations to the Concerned Persons.

RECOMMENDED BOOKS


1 Research Methodology

Ranjit Kumar Pearson Publication

2 Business Research Methods Cooper & Schindler

Tata McGraw Hill

Publication

3 Management Research

Methodology

Krishnaswamy,

Sivakumar & Mathirajan

Pearson Publication

4 Research Methodology

C.R. Kothari

New Age Publishers

58

Fifth

Semester

59

Course Code ATM301

Course Title Airport Management


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


To familiarize with airport planning.

To learn about the airport day to day operations.

To learn about international and domestic airports.

Syllabus

UNIT-1

Airport planning- Terminal planning design and operation, Airport functions,

Organisation structure in an airlines airport authority of India.

UNIT-II

Various airport services, International air transport services, Indian scenario-an overview of

airports in Delhi, Mumbai, Hyderabad, Bangalore, and Chennai.

UNIT-III

Baggage Handling, Dangerous goods, check-in procedures and baggage tags, Arrival

procedures, RAMP (Region of Aircraft movement and parking) safety and security.

UNIT-IV

Role of air traffic control, Airspace and navigational aids, DGCA brief description, Airport

Terminology.

RECOMMENDED BOOKS





2 Air Transport System Hirst Mike Woodhead Publishing

Ltd.

3 Fundamental of Air Transport

Management

Senguttuvan P. S Excel Books.

60

Course Code ATM303

Course Title Tourism Policy in India


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


Expose the students how to formulate the tourism policy.

Discuss the different phases of Indian tourism policy

making journey.

Provide Knowledge of making plans and steps of

planning for tourism development.

Syllabus

UNIT-I

Tourism Planning In India Concept, Need, Objective of tourism planning Five Key Steps

in Tourism Planning Process Three Level Tourism Planning Product life cycle and their

applicability in tourism planning Urban and rural tourism Planning Eleventh Five Year

Plan an Overview Role of state and local tourism organizations in tourism planning

UNIT-II

Concept of Policy, Formulating tourism policy, India's National Tourism Policy, 1982 and

2002, National Tourism Action Plan, 1992, Role of government, public and private sectors

UNIT-III

Tourism Scenario in India

Introduction to present scenario of tourism Brief History of Tourism in India

Recognition of tourism as an Industry by Government Investment opportunities and

government policy for investment in the hotel tourism industry.

Sources of funding.

TFCI: Tourism finance corporation of India (TFCI) aims, objectives, organization, and

functions.

UNIT-IV

International Agreements an Introduction Chicago Convention, Warsaw Convention,

Open Sky Policy, Bermuda Convention, Euro Agreement, Schengen Agreement

61

CASE STUDY:

Rajasthan Tourism Development Corporation Tourism Planning and Policy

Uttaranchal Tourism

Himachal Tourism

J&K

Tourism

Kerala

Madhya Pradesh

RECOMMENDED BOOKS


1 Event Management for Tourism,

Cultural, Business & Sporting

Events

Van Der Wagen Lyn &

Bernda R.Carlos

Pearson Publications,

New Delhi

2 Event Planning Allen Judy John Wiley and Sons,

New Delhi.

3 Event Management & Event

Tourism

Donald Getz Cognizant

Communication

Corporation.

62

Course Code ATM305

Course Title Resort Management


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


Identify important ways in which resorts and resort

management differ from classic hotels and hotel

management.

Describe the origins and development of the resort form.

Summarize economic, social, and environmental

considerations in the resort planning and development

process.

Syllabus

UNIT-I

Resort Concept: Characteristics of Resort Management as opposed to Hotel Management,

Historical Perspective, Indian Scenario.

UNIT-II

Resort Planning: Preliminary Consideration in Resort Planning and Development and

Phases of Resort Planning and Development. Trends and factors in Developed Tourist

Markets leading to the growth of Resort Concept.

UNIT-III

Resort Management: Resort Management and Sales Promotion: Research and

Analysis: The environment, current market, properly analysis,

Market segmentation and potential guest markets, Tools of marketing, advertising,

Promotion, and Publicity.

UNIT-IV

Factors affecting rate, Basic Elements of a Resort Complex, Loading facilities,

Landscaping, Dinning and drinking facilities, Family Oriented Services, Shops and

Services, Entertainment; Use of Community Resources.

63

RECOMMENDED BOOKS


1 Hotel Front Office Andrews, Sudhir Tata M C Graw – Hill,

New Delhi

2 Hotel House Keeping Andrews, Sudhir Tata M C Graw –

Hill, New Delhi

64

Course Code ATM307

Course Title Conference & Event Management


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


Enable students to understand the essentials of planning an

event.

To acquaint students with practical aspects of organizing

events of various forms.

To enable students to get knowledge of legal and ethical

issues involved in event management.

Syllabus

UNIT-I

Event Management: Role of events for the promotion of tourism, Types of Events

Cultural, Festivals, religious, business, etc. Need of event management, key factors for best

event management.

UNIT-II

Managements of Conference at Site, Trade shows and exhibitions, principal

Purpose, types of shows, benefits, major participants, organization and membership,

Evaluation of attendees. Convention exhibition facilities; Benefits of conventions facilities,

interrelated venues, Project planning, and development.

UNIT-III

Budgeting a Conference Exhibition: Use of Budget preparation, Estimating, Fixed and

variable costs, cash flow, sponsorship, and subsidies. Registration, Seating Arrangements,

Documentation, interpreting press relation, Computer Graphics, Teleconferencing,

Recording and Publishing Proceedings; Interpretation and Language.

UNIT-IV

Role of travel Agency in the management of conferences. Hotel Convention Service

Management: Human Resources Management Transportation, Group Fares, Airline

Negotiation, Extra Services, Cargo Transportation. History and function of ICCA, Role of

ICCA, Roles, and function of ICIB.

65

RECOMMENDED BOOKS


1 Event Management for Tourism,

Cultural, Business & Sporting

Events

Van Der Wagen Lyn &

Bernda R.Carlos


New Delhi


New Delhi.

3 Event Management & Event

Tourism

Donald Getz Cognizant

Communication

Corporation. 4 Marketing Destinations and

Venues for Conferences,

Conventions, and Business

Events

Tony Rogers & Rob

Davidson

Routledge

66

Course Code ATM309

Course Title Destination Marketing & Management


L T P 4 0 0

Credits 4


Course Outcomes

(CO)


To know about adventure tourism and its types.

To know about cultural and pilgrimage destinations.

To identify the wildlife tourism and destination marketing.

Syllabus

UNIT-I

Adventure Tourism, Types of Adventure Tourism Incentive Travel, and definition of Health

Tourism

UNIT-II

Golden Triangle itinerary, types of itinerary.

Pilgrimage Destinations Hindu: - Char Dham Yatra, Jyotirlinga Yatra, Devi Vaishnavadevi,

Kashi, Vrindavana, Hardwar, Gangasagar

Cultural Destinations: Jaipur, Kerala Bangalore, and Lucknow.

UNIT-III

Wildlife Tourism: Educational Tourism Wildlife Sanctuaries, National Parks and Natural

Reserves Agro-Tourism/Rural Tourism, Golf Tourism Beaches and Islands: Beaches in

Goa, Kerala, Orissa. Andaman Nicobar & Lakshadweep islands.

UNIT-IV

Introduction to Destination marketing: Environment of Destination, Destination

marketing plan, Consumer buying Behaviour, Destination Product, Destination Pricing,

Distribution Channel, Promotion.

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RECOMMENDED BOOKS


1 Event Management for

Tourism, Cultural, Business &

Sporting Events

Van Der Wagen Lyn &

Bernda R.Carlos


New Delhi


New Delhi.

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Course Code ATM311

Course Title Personality development and Interview skills


L T P 0 0 2

Credits 1

Course Prerequisites + 2 with any stream



Teach students about different types of question and how

to answer them in their interviews.

Confidently handle domestic and International

Company’s interview in Service Industry.

Make them company read through interview mock-ups.

Syllabus

UNIT-I

Basic interview questions both for cabin crew

Basic interview questions for ground staff

UNIT-II

Pre Interview Checklist

Maintain interview file (documents to be carried)

Tips for interview day (handling stress while maintaining the posture with a smile)

Interview rounds of:-

Domestic airlines: Vistara, Air India, Spice-jet, Indigo, Go Air

International airlines: Qatar Airways, Singapore Airlines, Emirates, Gulf Air, British

Airways.

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UNIT-III

Group discussion

Role-plays

Handling different types of customers

UNIT-IV

Interview Mock-ups of:

Domestic airlines: Vistara, Air India, Spice-jet, Indigo, Go Air

International airlines: Qatar Airways, Singapore Airlines, Emirates, Gulf Air, British

airways

Hotels

Ground staff

RECOMMENDED BOOKS


1 The Interview Question &

Answer Book

James Innes Pearson

2 Master the Group Discussion &

Personal Interview

Sheetal Desarda Notion Press




4 Handbook of Global Aviation

industry & Hospitality services

Ratandeep Singh Kanishka

https://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Sheetal+Desarda&search-alias=stripbooks

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Sixth

Semester

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SEM- 6 (Industrial Training)

S.NO Subject

code

Subject Contact

hours

L:T:P

Credits

L:T:P

Internal

marks

External

Marks

1 ATM302 Industrial Training

& Project

40 20 60 40

INDUSTRIAL TRAINING

Duration of Industrial Training: 20 Weeks

Training Schedule:

Recommended training schedule for Front office 4 Weeks, Food and beverage service

4 Weeks, House Keeping 4 Weeks, Others(reservation department, finance

department, sales and marketing, and hotel engineering) 8 Weeks.

Leave Formalities:

1 Weekly off and festivals and national holidays given by the hotel. 10 Days Medical

Leave supported with medical certificate. Leaves should be covered up by doing work

on weekly offs. Attendance will be calculated on the basis of Certificate issued.

Students should have to complete 90 Days compulsory less than 90 days will be

considered as “Absent”.

Academic Credits for training shall be based on following:

The Practical exams for Industrial Training in, Food and Beverage Service, Front

Office, House Keeping and specialised area in tourism industry will be conducted at

the end of Industrial Training to gauge the learning

Comprehensive Viva voce would be conducted to evaluate the overall learning.

The Training Report will be submitted in the form specified as under:

1. The typing should be done on Single side of Paper.

2. The font size should be 12 with Times Roman Font.

3. The Training Report may be typed in 1.5 line spacing.

4. The paper should be A4 size.

Students have to submit the following on completion of Industrial Training to the

Department of ATHM.

-Daily Log Book

-Industrial Training Certificate

-Industrial Training Project Report in all departments

-Attendance Sheet

-Presentation (PPT) on Industrial Training.

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