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Matthew BrownHead of Special ProjectsSEOmoz (in Portland!)
Twitter: @MatthewJBrown
Slideshare:MatthewBrownPDX
http://www.portlandground.com/archives/2003/05/steel_bridge_an.php
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What types of rich snippets does Google support? Bookmark This!
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How do to each one? SEOGadget has you covered - Bookmark This!
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How do I troubleshoot rich snippets? Bookmark This!
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There are non-obvious things you may need to troubleshoot
“If your site has very few pages, or very few pages with marked-up structured data, it may not be picked up by the rich snippets system.”
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All else fails? Try Google’s mystery form: Bookmark This!
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Data Highlighter: What does it do?
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But! Not as reliable as markup code, and only Google can see it
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What do Bing SERP snippets look like?
Breadcrumbs, and…um..more breadcrumbs
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Google search for the same query
Inventory status, Review stars, authorship snippet, breadcrumbs, prices, shares
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At least there’s this? (Come on now, Bing)
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@MatthewJBrown #SMX #23C
Facebook: Graph Search and Open Graph
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When does Graph Search roll in Open Graph?
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FB Open Graph API search: Bookmark This!
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Remember Open Graph Actions?
http://developers.facebook.com/docs/opengraphprotocol/
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New OG Action Opportunities - More info!
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Use OG markup to optimize from start to finish
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Everything just got bigger on FB - More Info!
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There are many languages and vocabularies for structured data
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To get started, focus on Schema.org and Open Graph
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The Good Relations blog for ecommerce markup: Bookmark This!
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Want to check semantic markup stats? Bookmark This!
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#SMX #23C
@MatthewJBrown
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Breadcrumbs (Competition: Easy)
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Events (Competition: Medium, but KG potential)
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Recipes (Competition: BRUTAL)
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Music (Hard, but can get KG query clicks)
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People (easy, but don’t often appear)
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Products (Medium) – Reviews: (Hard)
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Application Search (competition level: MED)
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Only 1,620 domains using Schema for hotels!655 for restaurants, 435 for auto dealers
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Yes. We’ve seen up to 70% growth in CTR
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Come on over to the Knowledge Graph session!