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COMMUNITY OUTREACH PROGRAMS
2004-2005
ACAP ST. CROIX
St. Croix Estuary Project Inc.
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COMMUNITY OUTREACH PROGRAMS2004-2005
Report #2005-2March 2005
Arthur MacKay, Kim Reeder, Mary Gilmore
St. Croix Estuary Project Inc.
St. Stephen NB, Canada
Occasional Report No. 2005-2
Your Environmental Trust Fund at Work
Votre Fonds en ducie pour lenvironment au travail Atlantic Coastal Action Program
Environment Canada
Unilever Evergreen SWP IndustriesMarwoodRoyal Bank
Human Resources &
Skills Development
Canada
Canadian Tire
Department of Training and Employ-
ment Development SEED
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Table of Contents
Introduction 7
Funding& Support 9
Community & Committee Participation 12Ganong Nature Park Users & Development 15
Kids Nature Camp 16
Spring Greenwing Program 17
Boy Scouts & Girl Guides 18
Public Lectures 19
Guided Nature Interpretation 20
Storytelling and Astronomy 21
Caring for Your Share of the Shore 22
Crop Circle Daze 23
At the Crossroad - A History of Todds Point 24
Dont Be A Drip Campaign 25
Communications 26
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The St. Croix Estuary Project Inc. is the ACAP organisation of the St.
Croix Watershed and western Passamaquoddy Bay and is known as
ACAP St. Croix.
Since 1992, ACAP St. Croix (St. Croix Estuary Project Inc.) has been
involved in many environmental education and outreach programs
throughout Western Charlotte County and beyond. In recent years, the
acquisition of the Ganong Nature and Marine Park coupled with the
conclusion of baseline Health of the Estuary research has resulted
in a fundamental evolution of the organization into a proactive,
sustainable community-based organization that provides leadership
on environmental issues. The involvement of ACAP St. Croix staff in
the activities of the community has become an increasingly important
part of our mandate. This report covers our activities for the scal year2004-2005. This includes:
1. Community organizations.
2. Environmental Committees
3. Outreach Services
4. Annual Monitoring of the St. Croix Estuary
5. Outreach Stewardship Support and Presentations
6. Education programs
7. Town of St. Stephen liaison
8. Ganong Park Development
Our Outreach Program is a continuation, enhancement and
solidication of programs developed and tested with the support of the
Atlantic Coastal Action Program, the New Brunswick Environmental
Trust Fund and other funding agencies. A small core staff of three
oversees all projects and provides guidance to summer employees,
community volunteers, and term staff. A program coordinator is
responsible for delivering programs under the Executive Director.
Four university students were hired under Federal and Provincial
funding programs and two high school interns were hired with funds
provided by the RBC Foundation and the Ganong Nature and Marine
Park donor fund. Katimavik volunteers worked with us until August,
2004. A large body of volunteers assisted with research, education,
and outreach programs.
The delivery of environmental education, outreach, and research is
mandated by the Charter of the St. Croix Estuary Project Inc. and
its Comprehensive Environmental Management Plan (CEMP). Our
Outreach Program, as described in this document,fullls many ofthese requirements.
The environmental implications of the education and outreach
programs of ACAP St. Croix are great since there are many
environmental challenges that must be addressed including: unsound
coastal development , high levels of bacterial pollution and excessively
high industrial inputs of toxic chemicals into the Estuary and the air of
the St. Croix River Valley. In addition, economic challenges are such
that waterfront remediation and beautication and biota restoration
INTRODUCTION
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are now imperative. Our Outreach Program has brought these
issues to the attention of the community and is leading to positive
proactive actions in the area. The public is becoming educated on
issues of ecology, land use, wildlife conservation and appreciation,
environmental youth education, water quality improvement, water
conservation, air quality, and climate change.
ACAP St. Croix has been successful, particularly in the past few years,
in mobilizing public opinion and inuencing positive environmental
initiatives. We anticipate the community will continue to benet from
the activities of our Outreach Program. Some of the materials and
methodologies will, undoubtedly, be exportable to other locations
within the Province of New Brunswick and, in fact, other regions.
Evaluation of the Outreach Program is based on:
1.demand for project materials
2.successfully achieving stated objectives,
3.coverage given by the media,
4.feed-back from participants,
5.numbers of participants,
6.attendance at events and sessions,
7.invitations and registrations received,
8.the progression moving to actual remedial and restoration actions,
9.benecial changes in coastal land use practices by the community,
10.restoration of damaged coastal lands, and11.solicited evaluations.
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FUNDING & SUPPORT
ACAP St. Croixs Community Environmental Outreach is the essence
of the organization. Even a cursory review of this document reveals
the astouding contribution that is made by such a small staff with
limited resources.
At the heart of the success of our outreach initiatives is the generous
support we receive from members, donors, volunteers, and the fol-
lowing contributors:
ATLANTIC COASTAL ACTION PROGRAM
ENVIRONMENT CANADA
The Atlantic Coastal Action Program (ACAP) is
a unique community-based program initiated by
Environment Canada in 1991 to help Atlantic Ca-
nadians restore and sustain watersheds and adjacent
coastal areas. ACAP recognizes that local organiza-
tions are the most effective champions to achieve
sustainability in their communities. The ACAP fam-
ily is currently made up of 14 organizations in the
four Atlantic provinces. Each one of these non-prot organizations
operates independently, but is formally linked under the umbrella of
ACAP to represent a force stronger than the individual parts. Environ-
ment Canada and the ACAP organizations share the same goals andvision for the environment. Together they achieve much more than
any partner could on its own.
By empowering communities and taking on a holistic approach to-
wards protecting the environment, ACAP communities and their part-
ners have achieved great successes.
ACAP St. Croix ( St. Croix Estuary Project Inc) has been a participat-
ing member of this program since its creation. Each year Environment
Canada provides its member organizations with essential nancial
contributions towards their annual work plan and together with sup-
port from the New Brunswick Environmental Trust Fund, provides
the foundation for the work we do.
NEW BRUNSWICK ENVIRONMENTAL TRUST FUND
Generally referred to as ETF, this Provincial funding agency pro-
vides funding for environmental protection and restoration, promotessustainable development of natural resources, conservation of natural
resources within the Province, education on matters relating to envi-
ronmental issues and the sustainable development of natural resourc-
es, and maintenance and enhancment of the visual environment.
Within the Province of New Brunswick the Environmental Trust Fund
has evolved into a primary source of funds for the many organizations
that carry on essential environmental work within the province. In its
absence, New Brunswick would be hard pressed to maintain its cur-
rent excellent record of support.
ACAP St. Croix (St. Croix Estuary Project Inc.) has been fortunate to have
consistently received nancial support from ETF through the years. Their
contribution is one of the cornerposts that compliments the funds received
from the Atlantic Coastal Action Program. These two funding sources provide
the nancial foundation on which additional support can be sought for spe-
cic initiatives within the ACAP St. CroixOutreach Program.
Your Environmental Trust Fund at Work
Votre Fonds en ducie pour lenvironment au travail
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MARWOOD
A manufacturer of Forest Stewardship Council (FSC)
wood products, Marwood helps to ensure that our
natural resources will be protected for future generations.
Through third-party certication, FSC ensures that
the end product comes from a well-managed forest.
Keenly aware of the environment and the role forests play in the
ecosystem, their focus is on maximizing the value of every tree that is
harvested. Even wood ber, dried and compressed, is used to produce
ecologically friendly fuel pellets, horse bedding and cat litter. As a
result there is very little wastage in their manufacturing process.
RBC FOUNDATION
The RBC Foundation, through their Atlantic Community
Investment Committee, was one of the original
institutional investors that contributed nancially to
the Ganong Nature Park initiative, providing funds
for operations. Their contribution continued and was
combined with general donor funds to create the Royal Bank
Internship. This fund has been used for three years to hire local high
school students (grades 10, 11, and 12), giving them access to jobs
that would normally be taken by University students. The Internship
has been highly successful.
SWP INDUSTRIES
SWP is a New Brunswick wood product company dedicated to
customer satisfaction, by providing quality products and on time
service. They support sustainable yield forests, while being leaders
in perimeter wood fencing, engineered building materials, and lawn
and garden leisure items.
CANADIAN TIRE COMMUNITY ENVIRONMENTAL AWARD
In 1997, the Corporation launched the annual Canadian
Tire Community Environmental Award program to
support projects which improve the environment in
Canadian Tire communities across Canada. Canadian
Tire Associate Store employees are encouraged to
sponsor applications for environmental projects from local non-
prot organizations in which they participate. A judging panel of
environmental experts and Canadian Tire corporate staff selects the
winning projects. Special thanks to Dan LeRoux, Susan Gayton, and
Darcy Scott.
EVERGREENS COMMON GROUNDS PROGRAM
Evergreens Common Grounds Program, in partnershipwith Unilever Canada, launched a new grant program
in December 2003 to engage communities in the
stewardship of Canadas urban aquatic habitats. The
Unilever-Evergreen Aquatic Stewardship Grant provides
grants of between $2,000 and $15,000 to support small-
scale, community-driven, partnership projects including wetland,
riparian and littoral zone restoration, in-stream bioengineering, and
wildlife monitoring.
HUMAN RESOURCES AND SKILLS DEVELOPMENTCANADA (HRSDC)
HRSDC has had various programs throughout the years
and has been nancially supportive of the work carried out
by ACAP St. Croix, principally through the provision of
essential funding for summer student placement for our eld, ofce,
and park activities.
Evergreen
SWP Industries
Marwood
Royal Bank
Canadian Tire
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STUDENT EMPLOYMENT AND EXPERIENCE
DEVELOPMENT (SEED)
The New Brunswick Department of Training and
Employment Development provides employers
with seasonal funding for New Brunswick
students. ACAP St. Croix has been fortunate to have received funding
for several years running. Generally speaking, students hired under
the SEED program have acted as guides for the Ganong Nature and
Marine Park and have participated in eld programs as well.
UNILEVER
Unilever Canada is a diversied consumer products company that
produces a wide range of food, home and personal careproducts, and employs over 2,000 people across Canada.
Unilever supports organizations that are making
positive changes to restore and protect the ecological
integrity of river, lake and wetland ecosystems.
Evergreen is a national non-prot environmental organization with
a mandate to bring communities and nature together for the benet
of both. Its Common Grounds program helps communities conserve
natural landscapes, restore degraded environments and protect open
spaces in urban and urbanizing areas.
MEMBERS, DONORS, AND VOLUNTEERS
They come in all shapes and sizes, all ages, both sexes, and with
unequalled enthusiasum and drive. They cook hot dogs, clear trails,
type, collect samples and perform myriad other tasks and assignments.
They are the local foundation for ACAP St. Croix and we salute them
for their support.
Unilever
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ACAP St. Croix has been closely involved with many organizations
over the years and our staff continues to be actively involved in
community affairs. Principal activities currently include:
ART MACKAY,
Executive Director
1. Chamber of Commerce, St.
Stephen - Board of Directors,
Education Committee, Promotion
Committee.
2. BIA - Wharf Committee. Asingle wharf is all that remains of
the 40-odd wharves that blanketed
both sides of the River during its heyday. As such, it is the only
remaining Canadian access point apart from a boat ramp. Since one
of the stated objectives of ACAP St. Croix is to acquire and maintain
river access, involvement in this committee was seen as vital. To date
funds have been raised to do essentail work during 2004 and new
additional funds are now available that should see the repair of the
wharf to satisfactory standards.
3. Municipal Environment Committee.This new committee has met
once to date. It is composed of environmental groups and interested
Town staff. The purpose is to coordinate restoration and remediation
efforts through dialogue.
4. Van Horne Estate at Ministers Island Ltd.- Board of Directors.
This group was formed at the urging of the Provincial New Brunswick
Government with a view to establishing a business like approach to
repairing, maintaining, and developing this National Treasure. The
COMMUNITY & COMMITTEE PARTICIPATION
organization has passed the formative stage and is currently seeking non-
prot, charitble status. Funding is anticipated through the Province of New
Brunswick and ACOA for the development of a business plan and the group
has an MOU with the Province for operational and development money. It
is anticipated that an Executive Director will be hired at an early date. Our
involvement was sought because of our experience with the Ganong Nature
and Marine Park.
5. Health Sciences Corporation District 2- Board of Directors. Served on
this Board until March 2004 at which time our ED resigned.
6. Huntsman Aquarium Committee - HMSC is currently launching a
development plan to upgrade the popular aquarium at Brandy Cove.
7. GOM Restoration Committee - Makes recommendations with regard to
habitat restoration. Duties have included participation in consultant selection
and meeting attendance when possible.
8. GOM Sustainable Tourism Group - A primary initiative of the Gulf
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of Maine Council and the Maine State Planning Ofce, this initiative was
launched at the 2004 Gulf of Maine Summit.
9. Sunbury Shores Arts & Nature Centre, St. Andrews - Served on the
Board of Directors for the year 2004.
MARY GILMORE,
Administrative Assistant
1. Town of St. Stephen - Councillor. Mary
ran and successfully won a seat on the Town
Council of St. Stephen. She is a diligent and
effective member. Her Council roles include:
Planning Advisory Committee, Chair of
Finance & Administration, and Beautication
Committee for St. Stephen WastewaterTreatment Facility
2. Chocolate Museum- Board of Directors. St. Stephens principal
tourist attraction, the Chocolate museum, is a vital part of future
development in St. Stephen.
3. St. Croix Public Library- Board of Directors
KIM REEDER
Environmental Program Coordinator
1. Scoodic Fish and Game - Board of
Directors. The Scoodic Fish and Game has
a long-standing record of conservation in
Charlotte County. Kims participation is
forging a working relationship between
this organization and ACAP St. Croix.
2. Charlotte County Search and Rescue- Board of Directors. One
of the vital organizations in our area. Whatever the time of year, or
time of day, this group of volunteers is always ready to respond to any
emergency call.
3. NB Ground Search and Rescue Association - The Provincial
Association under which the local search and rescue group operates.
4. NB Wildlife Federation, VP Southwest NB.
BILL MCALISTER
Board Chair and Volunteer
1. CANUSLANT - Participants in
CANUSLANT include the Canadian andUS Coast Guards; Environment Canada,
and the US Environmental Protection
Agency; other federal, state, and
provincial agencies with environmentally-
related mandates; and industry, non-
governmental, and citizens organizations. CANUSLANT is a joint
response plan for dealing with cross-border pollution and crisis
incidents. Bill has been a long-term member of this team representing
the local area through ACAP St. Croix.
2. NB Provincial Shellsh Working Group.This group manages the
shellsh resources of the Bay of Fundy. ACAP St. Croix represents
Western Charlotte County on this Committee through Bill and the
Executive Director.
3. ACAP Advisory Council. This is a group of senior board members
from ACAP groups throughout Atlantic Canada. Their purpose is to
provide recommendations to ACAP staff of Environment Canada and
provide policy support for Executive Directors.
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4. Town of St. Andrews Wharf Board - This group administers the
Public Wharf for the Town of St. Andrews. This wharf supports local
recreational trafc, tourism operators, aquaculturists, shermen and
visitors from around the world. It is a management challenge and Bill
has been instrumental in the success of this group
5. Regional Advisory Council for Canadian Coast Guard- As along-time associate through CANUSLANT, Bill was recently offered,
and accepted, a position on the Regional Advisory Council.
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GANONG NATURE PARK USERS & DEVELOPMENT
Assessing public use of the Ganong Nature and Marine Park has
always been difcult. A mechanical counter was installed that
indicated 10,000 visitors used the Park during the last year. These
visitors participated in activities such as hiking, running, walking their
dogs and kids, trail bike riding, as well as attending various planned
events. For many, the Park has become part of a personal routine.
Groups that partnered with the Nature Park to use the Park for their
particular activities included: the Charlotte County Boys and Girls
Club, Boy Scouts, Girl Guides, and the local Mountain Biking group.
Many of these activities are illustrated in this document.
Others have booked time for family picnics, reunions, weddings,
church picnics, and many other activities.
In addition to the staff funded by HRDSC, SEED, and the Royal Bank
Foundation, other youth from national groups participated at the Park
operation including:
Katimavik, Canadas leading youth leadership training program.
Summer Work Student Exchange For 6 weeks we provided an
opportunity for a Francophone student from Quebec to work, and
socialize in a predominantly Anglophone community.
Park Development continues at the time of this report. A development
plan and application was sent to ACOA for consideration some
months ago and is currently in the nal stages of assessment. ACAP
St. Croix is hopeful that funding will become available during the
forthcoming scal year.
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KIDS NATURE CAMP
Staff and Summer staff organized and delivered a 5 day summer camp
at the Ganong Nature and Marine Park. Kids 6-11 years old learned
by exploring elds, forests, streams & the ocean. For the past 3 years,
children have tracked hidden inhabitants & experimented with the
power of nature. Science activities, games, creative crafts are all partof this week-long adventure
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SPRING GREENWING PROGRAM
The Ganong Nature Park was chosen for a trial site for the rst
springtime partnership between Ducks Unlimited Canada and ACAP
St Croix. The Greenwing Program is Ducks Unlimiteds environmental
and wetland education and outreach program for youth. We hosted 14
classes from schools all over Charlotte County.By participating in theGreenwing program, the young people had a lot of fun and learned
about wetland conservation and wildlife.
By learning about wetlands in a hands-on manner, the Greenwings
developed an appreciation for local habitats and species. We are
helping to ensure these students are conservation-minded into the
future.
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BOY SCOUTS & GIRL GUIDES
Historically Todds Point was used by Boy Scouts for camping and jam-
borees and ACAP St Croix is continuing this special relationship.The
local youth involved with Boy Scouts and Girl Guides utilize the area
for many events. The staff help to conduct nature tours and crafts as
well as set up orienteering courses and overnight camping.
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PUBLIC LECTURES
Since 1992, ACAP St. Croix has been a leader in providing environ-
mental education and resources to schools, adults, and organizations
in Charlotte and Washington Counties. Our public access centre is
utilized on a continual basis and our staff is providing lectures regu-
larly to fulll requests. Topics range widely and are tailored to audi-ence size and age.
This year, in response to requests from the public, over 30 public ad-
dresses were given on the St. Croix Estuary/Passamaquoddy Bay and
Head Harbour Passage areas. The purpose of these lectures was to
inform the public about the real value of this ecosystem and the losses
that could occur if heavy industrial development should move into the
Passamaquoddy Bay area, resulting in increased controlled ship traf-
c moving through the vitally productive ecosystem of Head Harbour
Passage and Passamaquoddy Bay. A review of the natural biodiversity
and resource-based industries was presented at these lectures and re-
lated to proposed developments.
ACAP St. Croixs ED was a speaker at a sustainable tourism confer-
ence held in St. Andrews and at the Gulf of Maine Summit in St.
Andrews. Staff gave talks to a variety of groups the following topics:
Development of the Ganong Nature and Marine Park
Eco-history of the St. Croix Estuary
Maine Rivers - Alewives and River RestorationHealth of the St. Croix Estuary
Pollution data for the St. Stephen Waterfront
Air Pollution in the St. Croix Valley
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GUIDED NATURE INTERPRETATION
Our focus is on helping the public to see more and understand more
during their time outdoors. Not only do we help to discover plants,
animals and processes that would have otherwise been missed, we
help to explain the big picture - how they work together and why they
are important. We conduct history and nature tours, environment andecology tours, and pollution tours, tailored to any age group or level
of expertise. Groups included many local educational groups and
visting groups such as the Professional Writers Association of Canada
and a group from a Moncton University geographers conference.
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STORY TELLING & ASTRONOMY ACCESS CENTRE - LIBRARY
Storyteller David Goss performed as the ghost of a local sherman,
telling local tales that he has gleaned throughout the years. Subsequent
to the storytelling and a torch light walk, participants were treated to
views of our universe courtesy of Night Sky Tours.
The ACAP St. Croix Access Centre is located within the ofce com-
plex at 49 King St. in St. Stephen. The services provided include re-
ferrals, responding to environmental questions and concerns, and pro-
viding researchers with resources from the ACAP St. Croix Library
which contains more than 2,000 volumes that have specic referenceto the St. Croix and Passamaquoddy Bay areas. Requests are handled
from around North America.
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CARING FOR YOUR SHARE OF THE SHORE
Many coastal landowners along the St. Croix Estuary and
Passamaquoddy Bay are managing their properties in inappropriate
and environmentally unsound ways. Further, with the promise of
coastal properties legislation in the works, landowners in general,
needed to be informed about their obligations under law.
In 2003-2004, a series of lectures was held throughout the winter
covering many different topics including forthcoming legislation,
coastal sewage impacts, bank stabilization, guidelines for planting and
remediation, and other topics. Participants of this course indicated a
need for a demonstration site where they could learn about techniques
and plants used to stabilize shorelines. As a result, this project was
extended to include a demonstration shoreline plot or plots. The
Board of Directors of ACAP St. Croix was approched regarding theuse of the Ganong Nature and Marine Park. This was approved and
the Model Shoreline Demonstration Plots were initiated during the
summer and fall of 2004.
Proposed designs were prepared, materials were sourced and
volunteers from Canadian Tire and Unilever were engaged. The basic
plots were roughed out by fall with initial plantings. Signage will be
added in the spring of 2005.
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CROP CIRCLE DAZE
Since crop circles appeared mysteriously at the Ganong Nature and
Marine Park in 2003, ACAP St. Croix Chair Bill McAlister, sug-
gested the possibility of a crop circle contest. Crop Circle Daze grew
from this initial thought. Running for a week in the summer of 2004,
local organizations were invited to build, construct, or otherwise cre-ate their own crop circle. The result was every eld was lled with
crop circles. A yover was arranged and a panel of judges selected the
winners. Contest were held for various categories as well as an Alien
Look-Alike Contest a BBQ, games and special events including a
rocket launching. The park was specially decorated by staff. While the
weather was bad on the day of the picnic, attendance and participation
was good and the event garnered wide attention, including a lengthy
presentation on CBC national news.
Currently, Crop Daze is being considered as a unique signature
event for the Park.
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AT THE CROSSROAD - A HISTORY OF TODDS POINT
This new book chronicles the history of Todds Point, the location of
the Ganong Nature and Marine Park. Written by local historian Doug
Dougherty and published by St. Croix Estuary Project, the book will
serve as a promotional tool for the Park and ACAP St. Croix.
At the time of this report, the book was in the hands of the printer
and is expected to available for distribution by June, 2005.
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COMMUNICATIONS
ACAP St. Croix has been busy revamping its communication struc-
ture. To this end, three new Vice Presidencies were created: VP En-
vironmental Studies, VP Ganong Nature Park, and VP Fundraising
& Development. Communications will come under the mandate of
Fundraising & Development Group. This will allow greater focus on
the communication needs of the organisation.
Name and Style - For many years, there has been concern about the
name of the organization. The word project suggests a short life
and, after 13 years, this seems inappropriate. ACAP St. Croix has
been in trial for the last year. This designation shows our connection
to the 14 other Atlantic Coastal Action Program organizations in At-
lantic Canada. The name seems to be gaining acceptance and recogni-
tion. The name will be reviewed in the coming year
Press Releases and Photo Ops - Staff have become more actively in-
volved in issuing press releases on events and activities. These have
been generally accepted and are adding measurably to the public pro-
le of the organization.
Web Sites - With the advent of personal privacy legislation, there have
been many new challenges to presenting the organization to the pub-
lic. For example, in the past we would list donors and contributors on
our web site. Board members names and addresses were included as
well and there were names of the folks who appeared in many of ourprograms.
We still remain somewhat mystied about this entry into a darker
world. Nevertheless we have created the following new or modied
web sites:
www.scep.org - This is the St. Croix Estuary Project Inc. web site.
www.ganongnaturepark.org - The ofcial Ganong Nature and Marine
Park web site. Currently being revamped to include current report
materials.www.schoodicsquirts.com - A kids site that is still under develop-
ment
www.dontbeadrip.com - The water conservation web site. The site is
up, but not fully developed at the time of this report.