SCCI'15 - Markative - session 5 - Inbound marketing

This is …

Inbound MarketingBy: Toqa Amr and Mohanned Ezz

Permission modern marketing(inbound)

Earning attention organically , without interrupting anyone’s path.

• Authoring books, print media • Supporting and sponsoring events• Earned social media • Video content• Powered by creativity , talent and effort

Interruption traditional marketing (outbound)

Interrupting someone’s flow of activity in order to get attention.

• TV, radio and printed Ads• Billboards and outdoor advertising• Most social media advertising • Video Ads • Powered by budget and

repetition

Inbound Marketing is

marketing focused on getting

found by customers.

Inbound marketing methodology

Attention

Social media SEO

Inbound AdsInbound analytics

Interest

Call to actionLanding pagesInbound analytics

Desire

Email marketingLead scoring CRMInbound analytics

Action

Email marketingSocial media (social appreciation)Inbound analytics

strangers visitors leads customer promoter

6 steps to inbound marketing

• Develop successful marketing strategy

• Create and maintain a powerful website

• Generate more traffic

• Convert traffic to leads

• Convert leads into sales

• Measure everything

Develop a successful marketing strategy

• Goals and objectives

• Target customers

• How can you attract them

• Budget

• ROI

Create and maintain a powerful website

• Easy to navigate

• professional appearance

• Search engine friendly

• Mobile ready

• Easy to update

Website Traffic

Generate more traffic

• Increase the number of your website visitors

Leads

Convert traffic to lead

• Benefits

• Offer

• Call to action

Convert leads to sales

• Email marketing

• Marketing campaigns

Measurement

Measure everything

“ you can’t

manage what you

can’t measure “

key analytics to measure

• Traffic to leads

• Leads to customers

• Cost per lead

• Cost per customer

Recap!

Any questions?

Thank You!