Scanning for Good: How Nonprofits Can Use QR Codes PRESENTED BY: ALLISON NASSOUR AND CHAD NORMAN
Scanning for Good:How Nonprofits Can Use QR CodesPRESENTED BY: ALLISON NASSOUR AND CHAD NORMAN
IF YOU’RE TWEETING…
#Scanning4Good#bbcon
YOUR HOSTS FOR TODAY’S SESSION
Allison NassourSocial Media Manager
Pancreatic Cancer Action Network@AllisonnTweets
Chad NormanInternet Marketing Manager
Blackbaud@chadnorman
• Introduction
• Mobile Imaging Overview
• What Are QR Codes
• How QR Codes Work
• How to Create QR Codes
• Case Study: Pancreatic Cancer Action Network
• How Nonprofits Are Using QR Codes
• Questions
TODAY’S AGENDA
MOBILE IMAGING IS EVERYWHERE!
MOBILE IMAGING PLATFORMS AND TOOLS
WHAT IS A QR CODE?
Quick Response Codes are two-dimensional barcodes
popular for their fast readability and information
storage capacity.
QR Codeis a
Quick Response Code
WHERE QR CODES WERE BORN
“In 2002, Japanese network carriers, handset makers, and a quantity of service businesses, collaborating to produce innovative utilizes for the new cameras in mobile phones. Their favorite ideas was an concept to turn a camera telephone into a bar code scanner, delivering encoded -such as URLs that could connect direct to the mobile Internet.”
source
Denso Corporation, 1994Subsidiary of Toyota developed QR codes to track parts.
THE ANATOMY OF QR CODES
4549%
IS QR CODE USE GROWING?
increase in QR code scans betweenQ1 2010 and Q1 2011
(source: digitalbuzzblog.org)
Photo from Flickr user clevercupcakes.
14HOW MANY PEOPLE ARE SCANNING QR CODES?
million mobile users in the U.S. scanned a QR code in June 2011
(source: comScore)
Photo from Flickr user clevercupcakes.
HOW QR CODES WORK
1) Find a QR Code2) Scan with a smart phone3) Receive information
The data is encoded in the actual QR code.
WEBSITE URL
QR CODE ACTIONS
PHONE NUMBER
PLAIN TEXT
SMS MESSAGE
EMAIL CONTENT
CONTACT INFO
SOCIAL LINKS
YOUTUBE VIDEOMAP LOCATION
WHAT CAN A QR CODE SEND?
QR CODE READERS
iPhone
BlackBerry
Android
i-nigma TapReader QR Scanner QR Reader NeoReader
QR Droid ScanLife i-nigma RedLaser QuickMark
Messenger BeeTagg i-nigma NeoReader ScanLife
There are tons of apps & most are free.
v
EFFECTIVE WAYS TO USE QR CODES
Posters & FlyersDirect Mail
T-Shirts
Business Cards
vPrint Ads
Bovine
LETS SCAN SOMETHING: GIVEAWAY
1) Hand out postcards2) Everyone scan at same time3) 3 book winners & 1 Blow Pop
bouquet winner
LETS SCAN SOMETHING: BBCLUE
• dfd
MAKE A QR CODE: QRSTUFF.COM
• dfd
MAKE A QR CODE: QRCODE.KAYWA.COM
MAKE A QR CODE: MYQR.CO
• dfd
MAKE A QR CODE: BIT.LY
• dfd
MAKE A QR CODE: GOO.GL
WHY ARE QR CODES GOOD FOR NONPROFITS?
• Increase actions
• Low cost to implement
• Effortless to use
• Engage the mobile audience
• Attract a younger demographic
• Enable creative campaigns
• Measureable
• Innovative use of technology
Goals1. Raise awareness
of pancreatic cancer.
2. Inform LA Kings fans how they can get involved with the organization.
3. Test two new technologies:
mobile communications & QR code.
CASE STUDY: PANCREATIC CANCER ACTION NETWORKNovember 2010:
Hockey Fights Cancer Awareness Night with the Los Angeles Kings.
.
• Goal: Promote new albino alligator exhibit• Concept: City-wide scavenger hunt to win prizes• Results: Generated buzz, aquarium visits, new visitors
EXAMPLE: SOUTH CAROLINE AQUARIUM
• Goal: Increase signatures on a petition to save British Columbia’s Flathead River Valley
• Concept: Posters placed around Canada that activate a mobile petition
• Results: Increased awareness and petition signatures.
EXAMPLE: THE BIG WILD
• Goal: Increase awareness and donations to Maymont’s animal campaign.
• Concept: Posters and ads featuring a QR code and SMS calls to action.
• Results: Increased awareness and donations.
source
EXAMPLE: MAYMONT
• Goal: Increase awareness of Heifer Portland’s mission and increase donations.
• Concept: Put stuffed animals with a QR code and question around local farmer’s market.
• Results: Increased traffic and additional donations.
source
EXAMPLE: HEIFER PORTLAND
• Goal: Support the Save the Tiger campaign with use of mobile technology.
• Concept: Ads feature QR code and SMS as primary calls to action.
• Results: Increased awareness and youth engagement.
source
EXAMPLE: WWF GERMANY
EXAMPLE: BULLYING UK
• Goal: Give mobile device users a way to give and learn more about City Harvest.
• Concept: Series of ads around the city that pointed to a donation form, video, and action page.
• Results: City Harvest was able to keep demand met even during a recession.
source
EXAMPLE: CITY HARVEST
EXAMPLE: JAPANESE RED CROSS
IMPACT TIPS
• QR codes are often more effective calls-
to-actions.
• QR codes are easy and inexpensive for
marketing teams to use.
• QR codes engage the mobile audience.
• QR codes reach a younger demographic
• QR codes can make your organization
appear innovative.
QR Codes are effective mobile calls-to-action that help nonprofits engage connected supporters. #Scanning4Good #bbcon
THANK YOU! LET’S KEEP CHATTING…
Allison NassourSocial Media Manager
Pancreatic Cancer Action Network@AllisonnTweets
Chad NormanInternet Marketing Manager
Blackbaud@chadnorman
Scanning for Good:How Nonprofits Can Use QR CodesPRESENTED BY: ALLISON NASSOUR AND CHAD NORMAN