Scania ID Manual

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Version 1.1

Identity manual

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BASIC

STATIONERY

EXTERIOR IDENTITY

Scania identity manualThis manual explains how the symbol, logotype and colours are used as well as how business cards, letterhead, envelopes, etc. are to be designed. The manual is principally intended for authorised representatives of the Scania trademark.

Questions regarding the content and application of the manual as well as permission to use the Scania trademark are answered by your importer, who will contact Scania CV AB, Marketing Communications, if necessary.

How to use the manual:– Click on the desired heading in the menu at left to view the sub-headings

as clickable links.

– Most pages also provide relevant cross-references as clickable links.

– The majority of examples can be enlarged by clicking on the adjacent “click for example” icon.

– This page can always be reached by clicking on the Scania logotype at the upper left of the screen.

ArtworkDigital artwork for the Scania symbol and logotype, as well as printedcolour samples, can be ordered via the regular parts ordering system(Part No. 1594812).

Scania identity manual | Version 1.1

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BASIC

TRADEMARK PROTECTION

SPECIAL CONDITIONS

SYMBOL WITH LOGOTYPE

LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Trademark care The Scania symbol and logotype represent the Scania trademark – products, services, people, core values and company culture – as well as the legal entities comprising Scania AB and its subsidiaries. It is of the utmost importance that this representation is always carried out correctly, consistently and professionally.

This manual contains a set of rules for Scania AB and its subsidiaries. Adherence to the manual is required for use of the Scania trademark by all of our independent dealers. Since it is impossible to produce a manual for our operations which is both comprehen-sive and easy to use, there will always be questions. Please contact your importer for assistance. If the inquiry requires an answer from Scania CV AB, the contact must be made through the appropriate importer.

Basic | Trademark care

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Trademark protection Scania’s symbol and logotype are registered trademarks of Scania AB and are protected by Swedish and international legislation.

Permission to use the symbol and logotype

Scania’s symbol and logotype may be used only by Scania AB and companies which are authorised to market Scania’s products and services.

The use of Scania’s symbol and/or logotype to mark products for sale, both within and outside of Scania’s organisation, requires special permission obtainable from Scania CV AB. Your importer is the agent for this.

Basic | Trademark protection

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Special conditions We have a unique and valuable trademark that must be safeguarded. There are numerous players in our markets who may want to use our trademark in various ways: manufacturers of spare parts and accessories, body-work suppliers, contracted workshops, dealers, etc. To prevent misuse, we require that special permission be obtained for several areas of use. Questions and applications for permission are submitted to Scania CV AB via your importer.

Web sites

The guidelines for use of the Scania trademark on web sites are updated more fre-quently than other rules due the rapid rate of development in this area. Please contact your importer for up-to-date information.

Basic | Special Conditions

Special conditions

Marking of products and give-aways

Griffin as separate decor

Vehicle decor

Advertisements

Packaging

Display material

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Marking of products and give-aways The Scania trademark in the form of the name, symbol or logotype, may not be used on products other than those produced or licensed by Scania CV AB. Marking of spare parts, accessories, give-aways, etc. requires special permission for each product. Permission is obtainable from Scania CV AB via your importer.

Examples of common products and give-aways for which special permission must be obtained are mud flaps and T-shirts.

Ready-made presents/give-aways can be ordered – a catalogue can be obtained from your importer.

Basic | Marking of products and give-aways

Special conditions



Vehicle decor

Advertisements

Packaging

Display material

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Griffin as separate decor The griffin may not be used separately unless special permission has been obtained for each individual product. Permission is obtainable from Scania CV AB, Marketing Communications, via your importer.

Basic | Griffin as separate decor

Special conditions



Vehicle decor

Advertisements

Packaging

Display material

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Vehicle decor The manufacture of vehicle decor (stickers, stripes, etc.) including the Scania trademark requires special permission for each individual product. Permission is obtainable from Scania CV AB, After Sales Department, via your importer.

Basic | Vehicle decor

Special conditions



Vehicle decor

Advertisements

Packaging

Display material

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NORRSTAD

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Advertisements When the Scania trademark is used in advertisements, a clear distinction must be made between the agent and the product representation.

Only Scania CV AB and its subsidiaries, or specially licensed companies, may use the symbol and logotype as an agent.

When the symbol and logotype are used solely to represent products or services, they may not be combined with company names, place names, telephone numbers or addresses.

Basic | Advertisements

Special conditions



Vehicle decor

Advertisements

Packaging

Display material

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Packaging Packaging may be marked with the Scania trademark only by Scania CV AB and its subsidiaries or licensed suppliers who have obtained special permission for each individual product.

Basic | Packaging

Special conditions



Vehicle decor

Advertisements

Packaging

Display material

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Display material In order to manufacture display material which includes the Scania trademark, special permission must be obtained for each individual product. Permission is obtainable from Scania CV AB, Marketing Communications, via your importer.

Ready-made display material may be ordered via the parts ordering system.

Basic | Display material

Special conditions



Vehicle decor

Advertisements

Packaging

Display material

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Symbol & logotype in combination Our most distinctive feature is the combination of the symbol and logotype. It is always the primary choice for senders and letterheads – the symbol and logotype may be used separately only in exceptional cases. It is important that the combination is used consistently.

The colour combinations, relative positioning and proportions of the logotype and symbol are fixed, with only a few exceptions. Other versions are not permitted.

ArtworkDigital artwork for the Scania symbol and logotype, as well as printed colour samples, can be ordered via the regular parts ordering system (Part No. 1594812).

Basic | Symbol with logotype

Symbol and logotype in combination

Relative positioning and proportions

Free zone

Colour combinations, positive

Colour combinations, negative

Versions

Attached text

Two lines of text

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Relative positioning and proportionsThe symbol may either be placed centred, above the logo-type, or vertically centred to the left of the logotype.

The logotype must be 2.5 times wider than the symbol (which is thus 0.4 times narrower than the logotype).

The distance between the symbol and the logotype must be equivalent to the symbol’s height x 0.11.

Flags and exterior signs have different proportions between the symbol and logotype.

The simplest way of ensuring correct positioning and proportions is to use complete and correct originals only.

Basic | Relative positioning and proportions



Free zone



Versions

Attached text

Two lines of text

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Free zone To ensure that the symbol and logotype are clearly visible, a sufficient sur-rounding margin must be created. We call this margin the “free zone” and define it as twice the width of the distance between the symbol and logotype.

The free zone extends around the entire combi-nation of symbol and logotype, with the exception of attached text, as shown in the example.

Basic | Free zone



Free zone



Versions

Attached text

Two lines of text

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Colour combinations The combination of the symbol and logotype is available in the following colour combinations:

Four colours – symbol in four colours and blue logotype, either four spot colours or raster-ised in CMYK. The colours are defined under “Our colours”.

One colour (monochrome) – symbol and logotype in one of the following: Scania’s blue, black, silver or gold (not in red). The logotype must be in spot colour. The symbol may not be inverted (reproduced in negative form).

BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Basic | Colour combinations, positive



Free zone



Versions

Attached text

Two lines of text

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Colour combinations In the negative colour combinations, the symbol is surrounded by a white contour and the logotype is white. The following negative colour combinations are availible:

Four colours – symbol in four colours and white logotype, either four spot colours or rasterised in CMYK. The colours are defined under “Our colours”.

One colour (monochrome) – symbol and logotype in one of the following: Scania’s blue or black. The logotype must be in spot colour. The symbol may not be inverted.

Basic | Colour combinations, negative

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Free zone



Versions

Attached text

Two lines of text

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Versions The combination of symbol and logotype is available in a standard version of the centred and side-by-side placement as well as a simplified version (less detailed symbol) for use in the size range 10 mm–13 mm symbol height.

Standard version – centred and side-by-side standard version.

The simplified version differs from the standard version in that the griffin’s ear and tongue are less detailed, amongst other things.



Free zone



Versions

Attached text

Two lines of text

BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Basic | Versions

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Free zone



Versions

Attached text

Two lines of text

Attached text Company names for Scania AB and its subsidiaries must be attached directly to the logotype. Address or pay-off text may be attached in the same way. The attached text must be placed on a single line and according to the following:

Typeface

Helvetica Roman, upper case and lower case.

Size

The upper case height must not exceed the logotype’s height x 0.45.

Positioning

Left-justified under the logotype in the side-by-side combination, and centred under the logo-type in the centred combination. The distance between the baselines of the text and the logo-type must be 0.72 x the logotype’s letter height. This means that there is an optical alignment with the bottom edge of the symbol in the side-by-side combination.

BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Basic | Attached text

Das Zeichen für Qualität

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Attached text – two lines of text Where the company name (Scania AB or subsidiary) and address must be attached, the second line of text must be typeset in 75–80% of the size of the preceding line.

In the left-justified version, a thin horizontal line with a width equal to the combination of the symbol and logotype is set between the two lines of text, in order to create balance.

Multi-line text must not be attached directly to the logotype and must instead be positioned outside of the logotype’s free zone.



Free zone



Versions

Attached text

Two lines of text

Basic | Attached text – two lines of text

Scania Sverige AB

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Logotype Scania’s logotype is one of Scania’s registered trademarks. It consists of the name, Scania, in upper case letters set in a specially designed typeface. The logotype must be treated as a coherent entity for which the elements and proportions may not be changed. The logotype must always be reproduced in its entirety. Scania’s logotype may be used with or without the symbol (see the specification below). However, it may not be combined with other symbols or text without permission from your importer, who will contact Scania CV AB, Marketing Communications.

Do not use the logotype in body text.

Separate logotype or in combination with the symbol

The combination of the symbol and the logotype is the normal representation of the Scania trademark. However, in certain cases the logotype may be used separately.

1. As a trademark on Scania products – vehicles and vehicle parts

2. In a format which is so small that the symbol cannot be reproduced correctly with the available technology

3. Signs on factories, dealers’ premises and contracted workshops – see “Exterior identity”

4. On campaign flags

5. On forms intended for the company’s internal use

Logotype

Versions

Colourings

Free zone

Basic | Logotype

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

VersionsTwo versions of Scania’s logotype are available

Basic | Versions

Logotype

Versions

Colourings

Free zone

Contour logotype – an alternative when the solid version would be too dominant. Note that the contour logotype may only be combined with the contour version of the symbol (compare “Forms”).

Solid logotype – standard version.

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Colourings Both versions of Scania’s logotype may be reproduced only in Scania’s blue, black, silver or gold (not in red). The logo-type may also be reproduced in negative form; white against a dark background. The contour logotype’s inner area must always retain the colour and tone of the background.

Basic | Colourings

Logotype

Versions

Colourings

Free zone

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Logotype

Versions

Colourings

Free zone

Free zone The logotype must have a sufficient surrounding margin to ensure visibility. We call the margin the “free zone” and define it as 0.5 x the logotype’s height. The free zone runs around the entire logotype with the exception of attached text.

Basic | Free zone

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Symbol Scania’s symbol is one of Scania AB’s registered trademarks. It consists of a griffin in a stylised hub and must be treated as a coherent entity for which the elements and dimensions may not be changed. The symbol must always be reproduced in its entirety and may not be separated unless special permission has been obtained. The symbol may be used without Scania’s logotype on vehicles, signs, give-aways and on the front cover of bro-chures. However, it may not be used as the only agent.

Scania’s symbol may not be combined with logotypes other than Scania’s own.

Separate symbol or in combination with the logotype

The combination of the symbol and the logotype is the normalrepresentation of the Scania trademark. However, in certain cases the symbol may be used separately, e.g.

– As a trademark for Scania products – vehicles and vehicle parts.

– Give-aways produced by Scania, e.g. lapel pins, badges, etc.

– Signs on factories, dealers’ premises and contracted workshops.

ArtworkDigital artwork for the Scania symbol and logotype, as well as printedcolour samples, can be ordered via the regular parts ordering system (Part No. 1594812).

Basic | Symbol

Symbol

Colour combinations

Versions

Free Zone

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Colour combinations Scania’s symbol is available in the colour combinations described below.

Four colours – symbol in four spot colours. The colours are defined under “Our colours”. If this colour combination is placed against a dark background, a thin white or silver outline must be added.

4-colour – symbol and logotype rasterised in CMYK (cyan, magenta, yellow, black). The colours are defined under “Our colours”. A thin white or silver outline must also be added for this colour combination when placed against a dark background.

One colour (monochrome) – symbol in one of the following: Scania’s blue, black, silver or gold (not in red). May not be inverted (reproduced in negative form).

Negative colour combinations – the same colour combinations as described above, plus a surrounding white outline.

Logotype originals and colour samples can be ordered via the regular parts ordering system (Part No. 1594812).

Symbol

Colour combinations

Versions

Free Zone

Basic | Colour combinations

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Versions In addition to the standard version, the symbol is available in a number of special versions for specific applications such as forms, small formats and for marking of Scania’s original parts. A contour version for negative reproduction and a positive version for fax cover pages are also available.

BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Basic | Versions

Symbol

Colour combinations

Versions

Free Zone

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SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Free zone The symbol must have a sufficient surrounding margin to ensure that it does not become combined with a logotype other than Scania’s. We call this margin the “free zone” and define it as 0.22 x the symbol’s height. The free zone extends around the entire symbol. Always use correct original Scania logotypes and symbols.

Basic | Free zone

Symbol

Colour combinations

Versions

Free Zone

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SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Typography The Helvetica typeface is normally used for all text that is directly attached to Scania’s logotype or symbol. Numerous variants of Helvetica are available from all major typeface manufacturers all over the world. To achieve an identity-creating likeness, the following versions of Helvetica must be used (the manufacturers’ names are provided in brackets).

Helvetica Neue 45 Light (Adobe, Berthold, Linotype, Monotype), Helvetica Light (Adobe, Berthold, Linotype, Monotype), Swiss 721 (Bitstream).

Helvetica Neue 55 Roman (Adobe, Berthold, Linotype, Monotype), Helvetica Medium (Adobe, Berthold, Linotype, Monotype), Swiss 721 (Bitstream).

Helvetica Neue 75 Bold (Adobe, Berthold, Linotype, Monotype), Helvetica Bold (Adobe, Berthold, Linotype, Monotype), Swiss 721 Bold (Bitstream).

Helvetica Neue 85 Heavy (Adobe, Berthold, Linotype, Monotype), Helvetica Black (Adobe, Berthold, Linotype, Monotype), Swiss 721 Heavy (Bitstream).

Basic | Typography

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BASIC


SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Our colours are important identity-creating elements. Our company colour is dark blue (PMS 282) and must be the preferred choice in one colour (monochrome) reproduction. The symbol also contains red, gold and silver. In triple-blue fascias on the fronts of buildings, we also use a light blue and medium blue colour. In order for these colours to correctly convey our identity, they must be used with discernment – in moderation and in the right context.

The art of ordering the correct colour

Colours vary in the end result due to differences in reproduction methods and surfaces. In order to keep deviations at an acceptable level, colour samples (in addition to colour numbers/colour combinations) must always be enclosed as a gauge of the required end result. Colour samples can be ordered via the regular parts ordering system (Part No. 1594812).

Our colours

Dark blue, Red, Gold and Silver

Golden yellow for illuminated signs

Basic | Our colours

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SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Our colours | Dark blue, Red, Gold and Silver

Dark blue – “Scania blue” is Scania’s primary company colour. It is used for the logotype and symbol, as a background colour on negative signs on fronts of buildings, etc.

PMS 282 Cyan 100% | Magenta 72% | Yellow 0% | Black 56% RAL 5013

Silver is used for the outlines in the symbol. On illuminated material, e.g. light boxes and OH transparencies, it is replaced by white.

PMS 877 Cyan 0% | Magenta 0% | Yellow 0% | Black 20%

Gold is used for the griffin’s crown in the symbol. On illuminated material, e.g. light boxes and OH transparencies, it is replaced by golden yellow PMS 138 (see below).


Red is used for the griffin (filling) in the symbol.


Our colours



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SPECIAL CONDITIONS


LOGOTYPE

SYMBOL

TYPOGRAPHY

OUR COLOURS

STATIONERY

EXTERIOR IDENTITY

Golden yellow is used only as a replacement for gold on illuminated material, e.g. OH transparencies and light boxes.


Our Colours | Triple-blue and golden yellow

Our colours



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BASIC

STATIONERY

SCANIA AND SUBSIDIARIES

INDEPENDENT DEALERS

EXTERIOR IDENTITY

Stationery for Scania and subsidiaries differs from stationery for independent dealers primarily with regard to the logotype’s function – for independent dealers the Scania symbol and logotype represent a product brand, whereas for Scania and sub-sidiaries it also represents the legal sender.

Stationery | Stationery

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BASIC

STATIONERY


INDEPENDENT DEALERS

EXTERIOR IDENTITY

Scania and subsidiaries

Business cards

Correspondence cards

Letterhead

Forms

Envelopes

Files and folders

Powerpoint templates

Scania and subsidiariesStationery for Scania and subsidiaries is intended only for companies that are authorised to use the Scania symbol and logotype as the legal sender. Questions regarding author-isation for use can be answered by your importer, who will contact Scania CV AB, Marketing Communications if necessary.

Scania and subsidiaries | Scania and subsidiraies

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24 mm

34 mm

4 mm

PER FAGERHOLMManagerMarketing Communications

Postal address Telephone TelefaxSE-151 87 Södertälje +46 (0)8 553 826 66 +46 (0)8 553 838 35Sweden Mobile phoneEmail [email protected] +46 (0)70 758 26 66

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INDEPENDENT DEALERS

EXTERIOR IDENTITY

Business cards


Business cards


Letterhead

Forms

Envelopes

Files and folders


Symbol and logotype

Simplified left-justified symbol and logotype combination, 10 mm high, positioned 4 mm from top edge and left-hand edge.

Name

Helvetica Roman 10 pt upper case, 23 mm– 26.5 mm from the top of the card (depending on the number of lines in title/position/division). The name aligns laterally with the title and address column in the middle. Total number of lines are 8 (address lines included).

Dividing line

0.15 mm thick with 5 mm side margins.

Title/position/division

Helvetica Roman 7 pt, upper case/lower case. The first line with line spacing of 8.5 pt under the name, the second line with 7.5 pt.

Address paragraphs

Helvetica Roman 7 pt with 8 pt line spacing. 2–5 lines in 3 columns, left-justified in relation to each other and equally spaced with 5.5 mm margins to the edges of the cards. A 3 mm–4 mm margin to the bottom edge.

Colours

The symbol in four spot colours (not raster-ised) according to the instructions in “Our Colours”. The logotype, text and line in Scania’s blue (PMS 282).

Paper

Matte, white and environmentally adapted, with a basis weight of 200–270 grams.

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Scania and subsidiaries | Business cards

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5 mm

6 mm

6.5 mm

0

5 mm

5 mm

INGER ISRAELSSON

Postal address Telephone Telefax Mobile phone+46 (0)70 759 821 66S-151 87 Södertälje Nat. 08-553 822 08 Nat. 08-553 838 35

Sweden Int. +46 8 553 822 08 Int. +46 8 553 838 35

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STATIONERY


INDEPENDENT DEALERS

EXTERIOR IDENTITY


Business cards


Letterhead

Forms

Envelopes

Files and folders


Symbol and logotype

Simplified left-justified symbol and logotype combination, 13 mm high, positioned 5 mm from the top and left edges.

Name

Helvetica Roman 10 pt upper case, 2.5 mm from the dividing line, 6.5 mm from the left-hand edge of the card.

Dividing line

0.15 mm thick with 6 mm side margins.

Address paragraphs

Helvetica Roman 7 pt with 8 pt line spacing. In columns, left-justified in relation to each other and equally spaced with 6.5 mm mar-gins to the edges of the card and a 5 mm margin to the bottom edge.

Colours

The symbol in Scania’s blue (PMS 282).

Paper

Matte, white and environmentally adapted, with a basis weight of 200–270 grams.

Format

148 mm x 105 mm (A6).


Scania and subsidiaries | Correspondence cards

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STATIONERY


INDEPENDENT DEALERS

EXTERIOR IDENTITY


Business cards


Letterhead

Forms

Envelopes

Files and folders


Letterhead

Scania and subsidiaries | Letterhead

Symbol and logotype

Standard version, 14 mm high, positioned 7 mm from the top edge and 20 mm from the left-hand edge.

Subtext (e.g. date, reference information)

Helvetica Roman 6 pt upper case/lower case. For additional information click on the example link below.

Dividing line

0.15 mm thick 20 mm from the left-hand edge and 7 mm from the right-hand edge. Vertical positioning depends on the number of lines in the address.

Address paragraphs

Helvetica Roman 7 pt with 8 pt–8.5 pt line spacing. In columns, left-justified in relation to each other and equally spaced with 22 mm and 9 mm margins respectively to the edges of the paper. 7 mm margin to the bottom edge.

Colours

Logotype, text and line in blue PMS 282, the symbol in four spot colours (in accordance with the corporate colours).

Paper

Matte, white and colourfast, as well as envir-onmentally adapted and printer compatible, with a basis weight of 80–120 grams.

Letterhead second/following page

Simplified version of the combination of sym-bol and logotype, 10 mm high, 20 mm from the left-hand edge and 7 mm from the right-hand edge. No other print (except company name attached to the logotype). C

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Vår referens beträffande: – Our reference regarding: – Unseer Zeichen betrifft:

Priser – Prices – Preise Datum – Date – Datu

20 mm 113 mm0

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7 mm

24 mm21 mm24 mm

21 mm

BESTÄLLNINPURCHASE

Date

20 mm0

0

7 mm

24 mm

32 mm

22 mm

32 mm

21 mm

TELEFAX

113 mm

To From

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STATIONERY


INDEPENDENT DEALERS

EXTERIOR IDENTITY


Business cards


Letterhead

Forms

Envelopes

Files and folders


Forms

Scania and subsidiaries | Forms

Symbol and logotype

Simplified version, 10 mm–15 mm high, pos-itioned 7 mm from the top edge and 20 mm from the left-hand edge. On the fax cover page, the contour version of the symbol and logotype must be used.

Text – typography

Document name: Helvetica Bold or Heavy 10 pt–14 pt upper case.

Subheadings (“date”, “ref.”, etc.): Helvetica Bold or Heavy 8 pt–12 pt upper case/lower case.

Subtexts: Helvetica Roman 6 pt–8 pt upper case/lower case.

Other text (address, etc.): Helvetica Roman 6 pt–10 pt.

Dividing lines

0.15 mm–0.35 mm thick.

Margins

20 mm to the left-hand edge and at least 7 mm to top, left-hand and right-hand edges.

Colours

Symbol, logotype, text and lines in Scania’s blue (PMS 282 in accordance with the cor-porate colours) or black.

Paper

Colourfast, environmentally adapted, and printer and copier compatible.

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BASIC

STATIONERY


INDEPENDENT DEALERS

EXTERIOR IDENTITY


Business cards


Letterhead

Forms

Envelopes

Files and folders


Envelopes

Scania and subsidiaries | Envelopes

Symbol and logotype

C4 and C5 envelopes: Standard version 14 mm high, positioned in the top left-hand corner with a 15 mm margin to the top and left-hand edge.

E65 and C6 envelopes: Simplified version, 13 mm high, positioned in the top left-hand corner with a 12 mm–15 mm margin to the top and left-hand edges.

Larger or smaller format: The symbol and logotype can be adapted proportionally.

Paper

White or brown. Environmentally adapted.

Company name and address

We have two different ways of positioning a company name and address:

Two line address – the company name is attached directly to the logotype, the address placed alongside in line with the name and under a dividing line.

Separate address – the address is pos-itioned left-justified at the bottom of the en-velope, on 1–2 lines with 15 mm margins to the left and bottom edges. The company name and address must be typeset in Helvetica Roman 8 pt with 9.5 pt line spac-ing, the name must be in upper case and the address in uppercase/lowercase.

Colours

One colour (monochrome) print in Scania’s blue (PMS 282) on white envelopes or black on brown envelopes. Four colours (blue, red, silver and gold in accordance with the corporate colours) only on white envelopes.

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INDEPENDENT DEALERS

EXTERIOR IDENTITY


Business cards


Letterhead

Forms

Envelopes

Files and folders


Scania and subsidiaries | Files and folders

Files and folders Marking of files and folders in a consistent manner, from simple plastic document protectors to exclusive quotation folders, makes a pos-itive and organised impression.

Position the symbol and logotype in the lower right-hand corner, 10 mm–15 mm from the right-hand and bottom edges. Use the standard version, 14 mm–18 mm high.

One colour (monochrome) print in Scania’s blue or black colours, or four colours (blue, red, silver and gold in accordance with the enclosed colour samples) on a colourless transparent, light neutral or, preferably, white background.

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10 – 15 mm

10 – 15 mm10 – 15 mm

10 – 15 mm

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STATIONERY


INDEPENDENT DEALERS

EXTERIOR IDENTITY

PowerPoint layoutLayout

Simple and basic decor creates balance without competing with the graphic content. The background is neutral white or dark blue. A dark blue or white border runs from left to right at the bottom of the slide, up to the logotype. The logotype is a left-justified positive version on the positive/white background or negative version on the dark blue background.

Typography

Headings – bold Helvetica or Arial, size approx. 40 pt at 48 pt line spacing.Text – Helvetica or Arial, size 23–30 pt at 28–36 pt line spacing.

Measurements and colour

Please click on the icon below for examples and detailed information.

Scania and subsidiaries | PowerPoint layout


Business cards


Letterhead

Forms

Envelopes

Files and folders


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STATIONERY


INDEPENDENT DEALERS

EXTERIOR IDENTITY

Independent dealers When Scania’s symbol and logotype are used by Scania AB or one of its subsidiaries, they represents not only the Scania trademark but also symbolise the agent. However, in the independent dealer’s com-munication, Scania’s symbol and logotype represent only the Scania trademark – the agent is the dealer. It is important that there is no doubt about this, particularly on legal/economic documents such as letters, invoices, order slips, etc. As a rule, on all docu-ments except for business cards the Scania identity must be clearly subordinate to that of the dealer – the simplest method is to ensure that the dealer’s logotype is larger and has a superior position. (Note that Scania’s symbol and logotype may not be directly combined with other names, logotypes or symbols.) On business cards and envelopes used in product-related campaigns, the independent dealer may select which trade-mark should be most prominent.

Independent dealers | Independent dealers

Independent dealers

Business cards

Letterhead

Forms

Envelopes

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INDEPENDENT DEALERS

EXTERIOR IDENTITY

Business cards

Example of a business card with dominating product identity (Scania). Pre-printed sheets (blanks) for business cards may be ordered via the regular parts ordering system, Part No 1591478. 32 business cards on each sheet.

Example of a business card with dominating dealer identity (Truckers AB).

Independent dealers | Business cards

Independent dealers

Business cards

Letterhead

Forms

Envelopes

Tord RuckerFörsäljningschef

Truckvägen 1–3, Box 9876, 123 45 SmåstadTel 012-45 67 89. Fax 012-45 67 83.

TRUCKERS ab

TORD RUCKERFörsäljningschef

Truckers abTruckvägen 1–3Box 9876123 45 Småstad

Tel012-45 67 89012-45 67 81012-45 67 82

Fax012-45 67 83

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INDEPENDENT DEALERS

EXTERIOR IDENTITY

Letterhead The dealer’s logotype is placed in the upper left-hand corner, at least 20 mm from the left edge and 7 mm from the upper edge, in a larger format than Scania’s symbol and logotype. Scania is placed in the lower right-hand corner. The simplified version of the symbol must be used, 10 mm–13 mm high and 7 mm–20 mm from the right-hand edge.

Letterhead and invoices The dealer’s company identity is dominant, with its logotype in the upper left-hand corner. Scania’s symbol and logotype occupy a subordinate position in the lower right-hand corner of the document, have a smaller format and are clearly separate from the dealer’s logotype and address.

Special regulations for letterhead and forms Scania’ symbol and logotype may be used on letterhead for independent dealers only if the dealer’s company identity is clear and dominant and there is no doubt concerning who is legally responsible. All such use must therefore be approved in advance by your importer, who will contact Scania CV AB, Marketing Communications, to obtain permission in any uncertain cases.

The simplified version of Scania’s symbol and logotype must be used, and must be within the size range: 10 mm–13 mm high.

Independent dealers | Letterhead

Independent dealers

Business cards

Letterhead

Forms

Envelopes

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INDEPENDENT DEALERS

EXTERIOR IDENTITY

Independent dealers

Business cards

Letterhead

Forms

Envelopes

Forms The dealer’s logotype is placed in the upper left-hand corner, at least 20 mm from the left edge and 7 mm from the upper edge, in a larger format than Scania’s symbol and logotype. Scania’s symbol and logotype are placed in the lower right-hand corner. The simplified version of the symbol must be used, 10 mm–13 mm high and 7 mm–20 mm from the right-hand edge.

Independent dealers | Forms

BACK

TRUCKERS ab, Truckvägen 1-3, Box 9876

TRUCKERS ab

Truckers ab, Truckvägen 1-3, Box 9876, SE-123 45 Småstad,

TRUCKERS ab

15 mm

15 mm

14 mm

15 mm

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STATIONERY


INDEPENDENT DEALERS

EXTERIOR IDENTITY

Independent dealers

Business cards

Letterhead

Forms

Envelopes

Envelopes On envelopes, Scania’s symbol and logotype are positioned according to one of the following alternatives:

Subordinated – the simplified versions of Scania’s symbol and logotype are used, 10 mm–13 mm high (smaller than the dealer’s logotype), in the lower left-hand corner with a margin to the edges which is at least equal to the height of the symbol, and completely separate from the dealer’s logotype and address.

Superior – campaign alternative for product-related activities. The standard versions of Scania’s symbol and logotype are used, 14 mm high (the dealer’s logotype is reduced in size), in the upper left-hand corner with a margin which is at least equal to the height of the symbol, and completely separate from the dealer’s logotype and address.

Scania’s symbol and logotype are printed either in one colour (monochrome) in Scania’s blue (PMS 282 in accordance with the corporate colours) on white envelopes or black on brown envelopes. Four colours (blue, red, silver and gold in accordance with the corporate colours) are used only on white envelopes.

Independent dealers | Envelopes

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EXTERIOR IDENTITY

Exterior | Exterior identity

Exterior identity The design programme for exteriors has recently been updated. For further information, please see the Scania Identity Manual – Signs.

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Relative positioning and proportionsThe logotype must be 2.5 times wider than the symbol (which is thus 0.4 times narrower than the logotype).

The distance between the symbol and the logotype must be equivalent to the symbol’s height x 0.11.

Flags and exterior signs have different proportions between the symbol and logotype – see “Flags”

The simplest and of ensuring correct positioning and proportions is to use complete and correct originals only.

Relative positioning and proportions | Example

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Free zone To ensure that the symbol and logotype are clearly visible, a sufficient surrounding margin must be created. We call this margin the “free zone” and define it as twice the distance between the symbol and logotype.

The free zone extends around the entire combination of symbol and logotype, with the exception of attached text, as shown below.

Free Zone | Example

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Four colours

One colour (monochrome)

Colour combinations, positive | Example

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Four colours

One colour (monochrome)

Colour combinations, negative | Example

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Centred version

Simplified version

Side-by-side version

Simplified version

Versions | Example

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Das Zeichen für Qualität

Attached text Typeface

Helvetica Roman, upper case and lower case.

Size

The upper case height may not exceed the logotype’s height x 0.45.

Positioning

Left-justified under the logotype in the side-by-side combination, and centred under the logotype in the centred combination. The distance between the baselines of the logotype and text must be 0.72 x the logotype’s letter height. This means that there is an optical alignment with the bottom edge of the symbol in the side-by-side combination.

Attached text | Example

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Attached text – two lines of text | Example

Scania Sverige AB

Attached text – two lines of text Where the company name (Scania AB or subsidiary) and address must be attached, the second line of text must be typeset in 75–80% of the size of the preceding line.

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Coloured version Fax version Lit sign version

Mini version* Micro version*

Versions | Example

*Exclusivly for marking of Scania original parts

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Free zone The symbol must have a sufficient surrounding margin to ensure that it does not become combined with a logotype other than Scania’s. We call this margin the “free zone” and define it as 0.22 x the symbol’s height. The free zone extends around the entire symbol.

Always use correct original Scania logotypes and symbols.

Free Zone | Example

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PowerPoint layoutSymbol and logotype

Left-justified version, 54 mm wide, positioned 3 mm from the bottom edge and 5.5 mm from the right-hand edge. GIF or EMF file format is recommended.

Border

A 6.1 mm wide border in dark blue runs from left to right on the slide. Adjust the border to reach the left edge of the slide, starting from the free zone to the left of the symbol and logotype. In the negative PowerPoint layout we replace blue with white on the border and use the negative version of the left-justified symbol and logotype.

ColoursWe use RGB colours in PowerPoint.

Dark blue – RGB 5, 20, 63

Yellow – RGB 204, 163, 48

Red – RGB 212, 0, 38

PowerPoint layout | Example

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Business cards – Independent dealers

TRUCKERS ab

TORD RUCKERFörsäljningschef

Truckers abTruckvägen 1–3Box 9876123 45 Småstad

Tel012-45 67 89012-45 67 81012-45 67 82

Fax012-45 67 83

Dealer identity (Truckers AB).

Tord RuckerFörsäljningschef

Truckvägen 1–3, Box 9876, 123 45 SmåstadTel 012-45 67 89. Fax 012-45 67 83.

Product identity (Scania).

Business cards | Example

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Letterhead – Independent dealers

Letterhead | Example

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TRUCKERS ab, Truckvägen 1-3, Box 9876

TRUCKERS ab

Truckers ab, Truckvägen 1-3, Box 9876, SE-123 45 Småstad,

TRUCKERS ab

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15 mm

14 mm

15 mm

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Envelopes – Independent dealers

Envelopes | Example

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Business cards – Scania and subsidiaries

24 mm

34 mm

4 mm

PER FAGERHOLMManagerMarketing Communications

Postal address Telephone TelefaxSE-151 87 Södertälje +46 (0)8 553 826 66 +46 (0)8 553 838 35Sweden Mobile phoneEmail [email protected] +46 (0)70 758 26 66

PER RYTTERBRANTBuyerPurchasing IT and Communications

Postal address Telephone TelefaxS-151 87 Södertälje Nat. 08-553 856 58 Nat. 08-553 838 35Sweden Int. +46 8 553 856 58 Int. +46 8 553 838 35

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5.5 mm 5.5 mm

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24 mm

37 mm

4 mm

26.5 mm

32.5 mm

3 mm

MAX M. EGABYTEService Engineer

Postal address Telephone TelefaxS-151 87 Södertälje +46 (0)8 553 850 00 +46 (0)8 553 838 39Sweden Residential tel. Mobile phone

+91 (0)1 23 45 67 +46 (0)70 123 45 67Email [email protected] Internet http://www.scania.se/data

Business cards | Example

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5 mm

6 mm

6.5 mm

0

5 mm

5 mm

INGER ISRAELSSON

Postal address Telephone Telefax Mobile phone+46 (0)70 759 821 66S-151 87 Södertälje Nat. 08-553 822 08 Nat. 08-553 838 35

Sweden Int. +46 8 553 822 08 Int. +46 8 553 838 35

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Correspondence cards – Scania and subsidiaries

Correspondence cards | Example

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Letterhead – Scania and subsidiaries

Letterhead | Example

Handled by Your date

Date

Scania-Bilar Bäst AB Telephone TelefaxBox 4074 Nat. 08-123 456 78 Nat. 08-123123 45 Storstad Int. +46 8 123 456 78 Int. +46 8 123

Registered in Sweden: No. 123456-7890 Registered Ofce: S

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11 mm

17 mm

22 mm

20 mm 113 mm0

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19.5 mm

28 mm

21.5 mm

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Forms – Scania and subsidiaries

Forms | Example

Vår referens beträffande: – Our reference regarding: – Unseer Zeichen betrifft:

Priser – Prices – Preise Datum – Date – Datu

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24 mm21 mm24 mm

21 mm

BESTÄLLNINPURCHASE

Date

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7 mm

24 mm

32 mm

22 mm

32 mm

21 mm

TELEFAX

113 mm

To From

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Envelopes – Scania and subsidiaries

Envelopes | Example

15 mm

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0 15 mm Example C4 Envelope

15 mm

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Scania Danmark A/S, Generatorvej 12, DK-2730 Herlev,v, v Danmark

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15 mm

15 mm

Example C5 Envelope

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15 mm

Example C65 Envelope

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Files and folders – Scania and subsidiaries

Files and folders | Example

10 – 15 mm

10 – 15 mm

10 – 15 mm

10 – 15 mm

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Scania ID Manual

Documents