COME TOGETHER VOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015 #VMSummit15
COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
#VMSummit15
COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
#VMSummit15
Tina Morefield, Director of Community Engagement | AT&TAlicia Koch, Program Coordinator of Community Involvement | Groupon
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Scaling Your Employee Volunteer Program
COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Community Engagement
COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Overview– Community service is part of our roots
and ingrained in our culture. –We activate our employees on issues
they are passionate about. – We offer unique opportunities through
our signature programs.
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Aspire Mentoring Academy • Grassroots, bottom-up
structure • Local and flexible
opportunities for employees to mentor underserved students
• Goal: 1 million hours of mentoring by the end of 2016
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Do One Thing (DOT)DOT is a voluntary, companywide effort that encourages employees to commit to regular, measurable actions (DOTs) that are good for themselves, their communities and/or the company.
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Champions of DOT
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Each quarter AT&T recognizes employees for their innovative and effective ideas that benefit their colleagues, their community or the environment with the Champion of DOT award.
COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Collaboration with VolunteerMatch
• 5.6 million total volunteer hours; 1.5 million entered through VolunteerMatch
• Track all hours, pull reports
• Employee recognition• Employee Resource
Groups• Your Community Day
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Presidential Volunteer Service Award• National honor from
the White House• 4,512 employees
recognized for volunteering more than 100 hours in 2014
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Groupon OverviewGroupon is a global leader of local commerce and the place you start when you want to buy just about anything, anytime, anywhere.
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Our Story• The Employee Volunteer Program
officially launched in our HQ office in Chicago in October 2012
• Groupon’s employee volunteerism stemmed from a cycle of natural activity and employee demand
• Increased investment and resources in headcount, VolunteerMatch, and volunteer training in April 2014
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Our Story (cont’d)• With a cohort of staff and volunteers, we built out a robust
program tailored to the needs of each chapter• Reported 600% growth from 2013 to 2014• Expanded activity into 10 countries in 2015
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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By The Numbers• 35,000+ hours logged since launching EVP• 2,500 employee volunteers• 190 volunteer leaders trained in North America• 58% of employees engaged in North America• 35% of employees engaged globally *where EVP chapters exist
• 17 EVP chapters around the world
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Key Components• Individual & Team Volunteering• Pro Bono & Skills-Based Volunteering• Volunteer-a-thon | Month of Service• Leadership Training & Development• The GroupHonors | Reward & Recognition• Reporting & Communications
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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ChallengesEach office has its unique set of assets – as well as its unique challenges
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• Local culture of the communities where our employees volunteer
• Volunteer disengagement or turnover
• They’re volunteers!
COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Lessons Learned• Executive sponsorship and manager engagement is key• Delegate responsibility and develop leaders to increase reach and
ensure consistent activity• Create a “safe space to fail”• Employee accolades are huge
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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What’s Next• Shift focus from reporting solely on volunteer hours to community
impact metrics• Priority on pro bono and skills-based volunteering• Roll out focus areas and “big bet” programs• Continue learning and refining what works!
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COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
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Questions?