Scaling Tableau at Netflix - July 14, 2016

Scaling Tableau at NetflixAlbert Wong - Reporting Platform

Silicon Valley Enterprise Tableau User Group - July 14, 2016

Overview

Silicon Valley Enterprise Tableau User Group - Scaling Tableau at Netflix - July 14, 2016

Topics


UsersInfrastructureFeature GapsBig Data

The Beginning - Tableau Demo Afterthoughts (2011)


“I thought Tableau was beautiful … unclear on what it would look like to deploy this in production at Netflix”

“I thought it was interesting, particularly for analysts. Not sure how we would use it broadly”

Deciding When to use Tableau


Reporting Platform Landscape (2012)


Enterprise Tools Offline Analytical Tools

Sting

Tableau 8 Roadshow Sparks Re-evaluation (2013)


Our Tableau Milestones


Proof of ConceptGap EngineeringOnboardingPlatform Integration

Key Features for POC Candidate


Not highly visible

Not academic exercise

No complicated dependencies

No existing solution

Sherlock - Netflix’s 1st Tableau Server Viz

Referenced in

Netflix Tech Blog

http://techblog.netflix.com/2013/06/genie-is-out-of-bottle.html

http://techblog.netflix.com/2013/06/genie-is-out-of-bottle.html

Milestone Progression


Proof of Concept

Gap Engineering

Onboarding

Platform Integration

Key Gaps Slowing Down Broader Adoption


Server Account ManagementEmailing

Server Account Management Problem


Server Account Management Solution


+ REST API

Server Account Management Solution


redirectidentify

signup flow

authenticate

add

no account error

redirect

Emailing Problem


Emailing Solution


+ tabcmd



Proof of Concept

Gap Engineering

Onboarding


SignupEmail

Tableau Server | Desktop

Onboarding


Training

User Group

Strategy Group

Learning Developing Innovation



Proof of Concept

Gap Engineering

Onboarding


SignupEmail


Key Issues to Address in Platform Integration


User ExperienceBig Data

Reportal Addresses User Experience


Discovery Service Landing Pages

Reportal Overview


catalog

API </>

UIassets

Load

metadata

+

stats

Big Data - Big Problems


Error from Hive: ETIMEDOUT

ExecuteStatement finished with operation state: ERROR_STATE

Big Data - Leveraging Tableau SDK


Netflix API Extract API REST API



Proof of Concept

Gap Engineering

Onboarding


SignupEmail


Reportal

Data Prepping Utilities

Summary


Kat GordiienkoData Engineering and Analytics (DEA)

The Team

DEA Marketing

Core Marketing Social Listening

Marketing at Netflix

• Create excitement about our content• Motivate people to sign up• Watch our content

Marketing Objectives

• Create excitement about our content• Motivate people to sign up• Watch our content

Marketing executive dashboard shows how active campaigns are performing against these objectives

Marketing Objectives

DEMO

THANK YOU!

Scaling Tableau at Netflix - July 14, 2016

Data & Analytics