Scaling Ownership: Design Thinking to Increase Employee Engagement

Scaling OwnershipNathan Waterhouse @_natw

SUPERBRANDSTOP 20

BEST SUPERMARKET

AWARD

EmpathyIntegrative

thinking

Optimism

Experimentation

Collaboration

MERGERS FAIL70%Because it’s not done on a cultural level

What does OI Engine do?

Enables your organisation

to innovate using the IDEO

design thinking methodology

How might we help associates and customers

transition in times of change?

Empathy

Integrativethinking

Optimism

Experimentation

Collaboration

Empathy

Optimism

Optimism

PARTICIPATION88%

Optimism

+7%NPS IN 1st MO

Optimism

Collaboration

$1.75MREVENUE POTENTIAL IN 6 MOS

~25%COST REDUCTION

Collaboration

$1.75MREVENUE POTENTIAL IN 6 MOS

~25%COST REDUCTION

7

Five Tips

EmpathyIntegrative

thinking

Optimism

Experimentation

Collaboration

1. Empathy: Create an Empathy Map

SEEINGWhat is the customer

environment like?

GAINSWhat obstacles

or challenges doesthe customer have?

PAINSWhat obstacles

or challenges doesthe customer have?

THINKING & FEELINGWhat is important to the

customer? What are his hopes, dreams and fears?

HEARINGWhat influences

the customer?

2. Integrative Thinking: Learn from Analogies

HR: Relocation?

Time-critical operations?

3. Optimism: Try ‘Yes, And…’

4. Experimentation: encourage low-cost prototypes

5. Collaboration: Invite a customer to your next brainstorm

How challenges workThanks@_natw

[email protected]