Scaling an eCommerce environment

Scaling an eCommerce environment

Beyond Magento

Sander Mangel- Worked at several web agencies

- Currently working as Technical Lead at FitForMe

- 10 as PHP developer, 5 years as Magento developer

- MageStackDay, Rotterdam MUG, Meet Magento NL

- sandermangel.nl / @sandermangel

Scaling An Ecommerce Environment @sandermangel

FitForMe- Food supplements for bariatric patients

- Magento EE 1.14.x

- 13 websites (countries) in 1 installation

- > 1000 orders per week via webshop

- Rest via telephone, agents, resellers, pharmacies

Migrating to Magento 2 - As a Merchant @sandermangel

Fulfillment- Warehouse in The Netherlands

- Warehouse in the UK soon active

- Resellers on other continents Q4 2016

B2B orders are booked directly into the ERP system

B2C orders via Magento


Basic outsourced order fulfillment


Expanding requirements


Fulfillment integrated in Magento- Extracts data from the order & customer object

- Performs some address checks (formatting and validity)

- Creates an XML to send to the fulfillment company by FTP

- Determines the type of shipping box

- And some other magic that fixes/patches order data for fulfillment company


Expanding requirements


POS for pharmacies, events, hospitals and sales agents

ERP for B2B, exotic countries and Bulk orders

Promotions, loyalty gifts, etc

Something like this


Magento as the shipping platformMagento > Warehouse 1

Magento > Warehouse 2

Magento <> Shipping Contract Manager

ERP <> Magento

POS <> Magento

Dotmailer > Magento


Magento as the shipping APIRequires a full order, invoice and

shipment to be made in Magento.

No guarantee for a stable API, if Magento

changes (modules, updates, etc) the API

breaks

Magento 2 compatible? Probably not...


Magento sucks at doing everything


Magento sucks at doing everything

But excels at being an online catalogue & checkout


Use Magento for its purposeMagento as a slow, resource heavy

eCommerce platform should never be

used for anything else than being an

online catalog and ordering system,

which is cached and optimized either out

of the box or through a couple of tweaks.


Using Magento for the rest- Restricted by Magento

- Creates overhead

- Tightly coupled

Generally, it takes more effort to make it

work with Magento than to actually build

the feature.


The agency way- Projects are normally done with 1 framework

- Features are made to fit the technical solution

- Scalability is relative

- Only keeping in mind project scope

- Just make it work for now, changes can be done in a later project

- Make sure all hours are billable


Meeting a merchant needs- Scope changes as the business grows

- Build features to be easily replaceable, all code is expendable

- Think outside of frameworks, budgets and scopes defined by business

- Should be affordable even when doing high volumes

- Applications should be build modular and movable


Make it a Microservice!


Make it a Microservice!

Well… Microservice-ish


"In computing, microservices is a software architecture style

in which complex applications are composed of small, independent processes

communicating with each other using language-agnostic APIs."

— https://en.wikipedia.org/wiki/Microservices


Ah right, so what does it do?An application and underlying infrastructure specifically designed and optimized for

one task with an API interface allowing other systems to communicate with it.


Ah right, so what does it do?An application and underlying infrastructure specifically designed and optimized for

one task with an API interface allowing other systems to communicate with it.

or in the case of the FitForMe Fulfillment module…

An application that creates properly formatted shipment orders really well.


A different approach


Where to start- Write down what business logic should be moved to the Microservice

- Document the API interface. What data will be send

- Pick a framework to build it in

- Set up an environment to run the Microservice.


Bonus tips- Keep it simple

- Stick to what you know

- Do read up on microservices

- Pick a simple module that has minimal coupling with Magento

- Document, Document, Document


Requirements for a framework- Low learning curve

- Built on PHP and compatible with NginX, PHP 5.6 and up

- Fast & lightweight

- Has an API layer built in

- Has a testing framework built in


Requirements for a framework- Low learning curve

- Built on PHP and compatible with NginX, PHP 5.6 and up

- Fast & lightweight

- Has an API layer built in

- Has a testing framework built in


Basic Magento model

Extracting Magento data in models

Logic in loosely coupled classes

Set up the Database table

Define the API interface

And set up a cronjob

So that's it


So that's it

Or is it?


Whats next

Scaling An Ecommerce Environment

- Better infrastructure

@sandermangel

Whats next- Better infrastructure

- Management Layer



- Management Layer

- Using event driven hosting



- Management Layer


- Build more services



- Management Layer



- URL shortener



- Management Layer



- URL shortener

- Subscription order generation



- Management Layer



- URL shortener

- Subscription order generation

- ...Scaling An Ecommerce Environment @sandermangel

Thank you

Sources

Microservice in generalhttp://microservices.io/patterns/microservices.htmlhttp://martinfowler.com/articles/microservices.html

http://blog.eventuate.io/2016/01/27/microservices-more-than-just-infrastructure/Microservice in Magento

http://fbrnc.net/blog/2015/10/super-scaling-magentohttp://alankent.me/2016/01/15/microservices-and-magento-quick-note/

https://firebearstudio.com/blog/microservices-ecommerce-magento.htmlAPI in Lumen

http://laravelista.com/build-an-api-with-lumen-and-fractal/

slideshare.net/SanderMangel/scaling-an-ecommerce-environment


http://microservices.io/patterns/microservices.html

http://microservices.io/patterns/microservices.html

http://martinfowler.com/articles/microservices.html

http://martinfowler.com/articles/microservices.html

http://blog.eventuate.io/2016/01/27/microservices-more-than-just-infrastructure/

http://blog.eventuate.io/2016/01/27/microservices-more-than-just-infrastructure/

http://fbrnc.net/blog/2015/10/super-scaling-magento

http://fbrnc.net/blog/2015/10/super-scaling-magento

http://alankent.me/2016/01/15/microservices-and-magento-quick-note/

http://alankent.me/2016/01/15/microservices-and-magento-quick-note/

https://firebearstudio.com/blog/microservices-ecommerce-magento.html

https://firebearstudio.com/blog/microservices-ecommerce-magento.html



Scaling an eCommerce environment

Technology