Scale up Entity Partnership oGCDP | Tier 2
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Scale up Entity Partnership
oGCDP | Tier 2
❑ Long-term Agreement co-delivered by MCs
❑ Measurable-goals❑ For mutual benefits❑ With purpose
What’s Entity
Partnership?
❑ To deliver more and better powerful exchange experience
❑ To make the whole process faster and easier
Why Entity
Partnership?
Partnerships
Co-Delivery
How to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
DefineSpecif
y
Partnerships
Analyze
Analyse past 3 years' data about your EP realized profile supplyEP Supply : Students , backgrounds, age, grade, major, languages, experience, etc
Analyse your previous year’s global GCDP realizations according to sub products and countriesAnalyse Global previous GCDP realizations
Analyse customer feedback of EPs realized (NPS or your own feedback system)
Analyze Your External Market
Analyze Internal AIESEC Market
Analyze Customer Feedback (NPS)
Analyze to understand
You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you
good insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision.
Country PartnersSubproducts
Define
Define your key country partners for each sub-product based on your realization analysis (Top 3 sub-products and top 10 countries you send the most EPs to, growth rate, global TN supply trend, entities with high growth rates, matching timeline etc.)
Take all your analysis and compare external and internal data. How are the students you can provide? How is the TNs market demand? Take a look at what internal and external have in common. Based on these analysis, define your focus sub-products.
How to define your focus
Reflect
Compare
Specify
Target Audience
Define the specific profile of your target audience based on the sub-products in cooperation with MKT/COM. Take into consideration what you can deliver based on your internal capacity for delivery as well as the global TN supply (especially the TN supply of your entity partners).
Create an ambition based in your entity organization development plan. Take in consideration the relative and absolute growth your entity needs for oGCDP and your internal capacity.Set up your term's goals for each sub-product based on all the analyses that you did before and on current global supply & demand
Goals
DefineSpecif
y
Partnerships
Analyze
Partnerships
Co-Delivery
How to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
Partnerships
Co-Delivery
How to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
Set Goal RE and
KPIs
Product Informatio
n
Processes Informatio
n
Minimum Deliverabl
es
Create a Value
PartnershipsHow to Plan
Market Place
Go to the Market Place and add or edit partners in your dashboard
Key Performance Indicators (KPIs) to track:
Get ProductInformation:
# MA# TN RA# EP RA
MA time TNMA time EPNPS
Language RequiredSkills Required
EP Profile RequiredOther
Partnership Plan Details
RE Goal
MoS
Realization PeriodMatches Period
EP Ra PeriodTN Ra Period
Main LCs involved
Get Processes Information
Airport Pick UpAccommodation
EP Expectation SettingEP Lead
EP IntegrationSupport with Visa
Minimums Deliverable
Partnership Plan Details
Get Process Information:Create Clear Implementation Timeline and Action
Partnership Plan Details
Update on Market Place
All the partnership
information
Partnerships
Co-Delivery
How to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
Partnerships
Co-Delivery
How to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
Attracting Visitors
Communication
Downscale to LCs
Excitement
Delivery Partnership
Attracting Visitors
Communication
Downscale to LCs
Excitement
Delivery Partnership
❖ Information about the country❖ EP Storytelling❖ Opportunities available
What to do Content Examples
❖ Highlight the entity in promotion
❖ Showcase good stories❖ Talk About it in info session and EP meetings
Attract Visitors
Showcase EP’s story in your partner entityHungary – GermanyCzech Rep. – China
Turkey - India
Poland
Highlight your partners
Promote specific project or internship from your partner entity
EPs are aware of Entity Partners and EPs want to apply for Entity Partner
Inform EP about the partnership
Make the entity and
opportunity attractive
Attracting Visitors
Communication
Downscale to LCs
Excitement
PartnershipDelivery
Attracting Visitors
Communication
Downscale to LCs
Excitement
PartnershipDelivery
Clear Expectation
Setting
Bi-weekly Calls 15min
MC and NST weekly
communication
Newsletter for the partner
Be Solution Oriented
Be Honest
Communication Behaviors
NST Job Description:
• Promote EPs/TNs• Organize Matching Manias with LCVPs and EPs• Weekly contact with MCVPs involved• Select best EPs and contact them (e-mail, call, etc)• Tracking Applications and give feedbacks
NST To boost the partnership:
# EPs/TNs raised per month# EPs applying for TNs of the entity partner# EPs matched
How are the EP selection?Are everything on time?What needs to stop/continue/start?
Tracking on time
Feedback on time
The most importante is the right behaviors and
from both sides
Attracting Visitors
Communication
Downscale to LCs
Excitement
PartnershipDelivery
Attracting Visitors
Communication
Downscale to LCs
Excitement
PartnershipDelivery
MaMa with
Country Partner
Make clear the value
proposition of the
Partnership
LCs Goal embed on
partnerships
Educate LCVPs
about the partnership
Give them an implementati
on plan
Recognize results on time
Downscale to LCs
Talk about it: in conferences,
webinars, newsletter,
facebook group: don’t let them
forget the partnership!
Engage your
network (also LCPs)
Delivery• Deliver to country partner by keeping to matching timeline.
• Online tracker with LCs from home and host entity and tracking partnership numbers and forms.
• EP Preparation and induction – Enough information about partner countries culture etc.
• EP LEAD designed to ensure better cultural understanding.
• Support with Visa (Understanding of process for country partners and AIESEC + Company supporting EP with the same)Leads to faster matching time and increased
matching rate
Attracting Visitors
Communication
Downscale to LCs
Excitement
PartnershipDelivery
Attracting Visitors
Communication
Downscale to LCs
Excitement
PartnershipDelivery
Excitement
Create Excitement in your entity
Create a Value Proposition based on market relevance
Use the Value to motivate your network and make it
powerful
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